Need marketing ideas for a local offline business

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I have a friend who just opened a brick and mortar business in my city and he's struggling to come up with marketing ideas to generate more traffic/sales.

My business is all online in a completely different arena (info products), so I thought I'd ask you all for some ideas.

His small store just opened and is located in an urban, hip part of town.

He sells cool customizable wall art made from vintage family artifacts. In other words, you bring in some cool stuff your, say, grandparents gave you long ago, and he mounts it onto art board of some kind, puts a frame around it, and you now have a unique wall hanging.

Some of these pieces he turns into clocks or key chain holders, that sort of thing. Not quite knick knacks but not fine art either. You don't have to bring him the pieces. His store sells previously made items that you can walk in and buy right away.

Anyway, do you have any suggestions on how to bring him more business?

Thanks for your help.
#business #ideas #local #marketing #offline

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