Mobile squeeze page tips, strategies, and suggestions

You should be creating a fluid design which means the page and everything on the page will automatically stretch or shrink depending on the size of the device viewing the page.

What platform are you using?

A Warrior named, Michael71 owns this site and I think this might be of help to you as well, Test responsive design » responsivedesigntest.net

This is his sample page, Responsive Squeeze Page (Test) by Michael Pehl

Cheers,
Louie Tugas

A mobile squeeze page works almost the same as a normal squeeze except it is compressed in a smaller form to the simplest format of mostly just a headline, a graphic or two if need be and the opt-in form. The opt-in form works the same on mobile. With some autoresponder services, you can set a referrer tag such as "mobile" for the opt-in form to be placed on the mobile page so that you know which opt-ins are coming from mobile and which are coming from desktops/laptops.

There's a few ways to create a mobile squeeze page. One is by inserting a javascript on your website and then a javascript code on your main web page that detects whether traffic is coming from a mobile browser. When the script detects that the traffic is coming from a mobile, it redirects the visitors to the mobile page (e.g. m.yourdomain.com). There's a few mobile browser detection scripts online, do a search on Google and a few will appear. A good script will cater to a lot of screen sizes (which covers any mobile device under a certain screen size for example). Also, you will need to create the mobile squeeze page itself. This is easily done by using a mobile squeeze page generator. Similarly, use Google to find these.

Another way to optimize the web page is to use responsive design, which is more complicated and more for full-blown web pages, so javascript is the simpler and perhaps more practical way to go as almost all smartphones nowadays support javascript. There is a tool called LeadPages that creates mobile responsive pages, but it is pretty costly and the costs are ongoing.

Mobile squeeze pages are definitely getting more important for sure as almost half of all email opens now are from a mobile device and this trend is accelerating, so most likely almost half of any traffic to any given web page is also from a mobile device. Therefore an optimized mobile squeeze page is becoming more and more of a necessity.

I was reading a report and people click on links in email from a mobile device up to 41% less than on desktops. That's why email click-to-open ratios are also falling. The normal percentage was a 40% to 50% click-to-open percentage a few years ago (I still get these figures on some emails), meaning almost half of people who open an email will also click the link/s in the email. The overall trend across the board now in the industry is 20% to 25% (meaning only 1/4 to 1/5 of overall people who open emails click a link), so open rates are remaining steady but click rates are definitely falling. This is because, as mentioned, almost half of all opens are from mobile devices, and the propensity for people to just skim email on their mobile devices is even more pronounced when they are on the move (not to mention, some of us like to get to "inbox zero" status daily where all emails are opened no matter what, I am one of them, so this artificially inflates open rates). The way to combat all this is through mobile optimized squeeze pages, shorter emails, and even mobile relevant call-to-actions (e.g. "Click Or Tap Here" instead of just "Click Here")

The side effect of this is that EPC (earnings per click) is rising because you get less fickle clicks and you get just the clicks from people who are really interested in what you have to say/offer.

Fabian