I'm just starting out building a list. I really don't know much about it except that I need to get people's emails so that I can send them offers later on. My idea was to offer a free product as an "enter your email to win" type of deal. I've gotten a couple responses so far using the wp opt in plugin but was wondering if anyone here knows of a better method to go about it. Should I do a pop up box or something? What's a good technique for list building in wordpress for this type of offer? Also, what plugins are best for creating and sending out offers, I know mailchimp is one. thanks in advance for any replies.