I've been on a little bit of a hiatus the past few days and not partaking in many conversations on the forum, so that I can get some work done.
Now since a lot of you don't know me or have any clue about me, let me just start off by saying that I am a very intuitive individual. I see things in a very deep and calculated sense and it causes me to try and find organization and sense within random chaos.
In short you could label me a truther, conspiracy theorist, right winger, nut-job, whatever makes you sleep better at night. The fact is I don't accept nonsensical BS and I refuse to just willingly accept the stat-quo if the stat-quo doesn't seem logical, all because a big name with a big badge or big position in a powerful company says so.
Let me get to the point....
I'll simply start off by one lining my simple theory on Google and their slaphappy algorithm changes.
Google is purposefully tending the coals inside the fire of SEO, portraying it as the end-all-be-all of online marketing, while systematically destroying the very same ideals and techniques of SEO sporadically in hopes that people will simply purchase their advertising.
Now I want to go into a slightly more in-depth look at this theory.
First we have SEO, the whole point of SEO is to get you high rankings on the search engines simply by being 'uber' friendly to the search engine spiders on your website, and by getting your name into some websites that are considered more popular than yours.
SEO is a HUGE topic online right now, considering just about every business out there is looking to secure their space on the web and broaden their horizons in terms of customer reach.
So what we see is SEO taking a big slice of the online marketing world and of course there are countless "big names" out there who focus solely on SEO as their business. Now if we take a step back and look at these websites, we come to find that they almost 100% of the time use Adwords. Which means the website makes some money for their traffic AND Google makes money for the traffic.
So no matter what, if these big SEO leaders are making good conversions and traffic flow then Google makes money as well.
So let's sit back for a sec and think. Now so far there really isn't anything that screams support for my theory but we haven't dug WAY down into the hole yet to see how it all comes together.
Let me just ask you this: How many of those SEO leader sites are actually owned and operated by Google representatives?
They hold the power to controlling the ranking of websites, they get their SEO sites and the websites of their "clients" to the top just by tinkering around within Google's rankings, they shout from the rooftops "Hey!!! We have the secret formula!!! We can get you to #1 naturally and without spending a bunch on Adwords!!!!!
So they get clients, the information to getting a good rank is out there, but you never quite hit #1 unless you use a really specific long tail keyword, so you buy some SEO help, they get you up there (somehow) and then the ball just keeps rolling and rolling, more money, more money, now remember we're not just buying these 'leading' services from each other, we're buying them from the front man that HAS the keys anyway. In theory....
However, and this is where the whole thing comes down, Google can't just run with this model permanently, from time to time, things need to get shook up, the reset button has to be pushed, so that people don't ever catch on to the fact that 'supposedly' all we need is back-links and on page SEO, but not really, sure it may get us up there but not like we would like to see.
So what do they do? Algorithm Update!!!
1. So they can reset the whole industry's idea of SEO, and then set up new 'leader' websites to sell their secret keys disguised as wholesome natural SEO.
2. So they can reap the added benefit of people giving up on SEO and just going ahead an buying adwords.
It's a Win Win for Google at least.
Now I can already hear naysayers and the 'PROOF' crowd rushing in, but this is just a wild theory to spark some conversation folks. So let's just keep it to that.