A conspiratorial outlook on Google's behavior.

8 replies
Hello Warriors,

I've been on a little bit of a hiatus the past few days and not partaking in many conversations on the forum, so that I can get some work done.

Now since a lot of you don't know me or have any clue about me, let me just start off by saying that I am a very intuitive individual. I see things in a very deep and calculated sense and it causes me to try and find organization and sense within random chaos.

In short you could label me a truther, conspiracy theorist, right winger, nut-job, whatever makes you sleep better at night. The fact is I don't accept nonsensical BS and I refuse to just willingly accept the stat-quo if the stat-quo doesn't seem logical, all because a big name with a big badge or big position in a powerful company says so.

Let me get to the point....

I'll simply start off by one lining my simple theory on Google and their slaphappy algorithm changes.

Google is purposefully tending the coals inside the fire of SEO, portraying it as the end-all-be-all of online marketing, while systematically destroying the very same ideals and techniques of SEO sporadically in hopes that people will simply purchase their advertising.

Problem
Reaction
Solution

Now I want to go into a slightly more in-depth look at this theory.

First we have SEO, the whole point of SEO is to get you high rankings on the search engines simply by being 'uber' friendly to the search engine spiders on your website, and by getting your name into some websites that are considered more popular than yours.

SEO is a HUGE topic online right now, considering just about every business out there is looking to secure their space on the web and broaden their horizons in terms of customer reach.

So what we see is SEO taking a big slice of the online marketing world and of course there are countless "big names" out there who focus solely on SEO as their business. Now if we take a step back and look at these websites, we come to find that they almost 100% of the time use Adwords. Which means the website makes some money for their traffic AND Google makes money for the traffic.

So no matter what, if these big SEO leaders are making good conversions and traffic flow then Google makes money as well.

So let's sit back for a sec and think. Now so far there really isn't anything that screams support for my theory but we haven't dug WAY down into the hole yet to see how it all comes together.

Let me just ask you this: How many of those SEO leader sites are actually owned and operated by Google representatives?

They hold the power to controlling the ranking of websites, they get their SEO sites and the websites of their "clients" to the top just by tinkering around within Google's rankings, they shout from the rooftops "Hey!!! We have the secret formula!!! We can get you to #1 naturally and without spending a bunch on Adwords!!!!!

So they get clients, the information to getting a good rank is out there, but you never quite hit #1 unless you use a really specific long tail keyword, so you buy some SEO help, they get you up there (somehow) and then the ball just keeps rolling and rolling, more money, more money, now remember we're not just buying these 'leading' services from each other, we're buying them from the front man that HAS the keys anyway. In theory....

However, and this is where the whole thing comes down, Google can't just run with this model permanently, from time to time, things need to get shook up, the reset button has to be pushed, so that people don't ever catch on to the fact that 'supposedly' all we need is back-links and on page SEO, but not really, sure it may get us up there but not like we would like to see.

So what do they do? Algorithm Update!!!

Why?
1. So they can reset the whole industry's idea of SEO, and then set up new 'leader' websites to sell their secret keys disguised as wholesome natural SEO.

2. So they can reap the added benefit of people giving up on SEO and just going ahead an buying adwords.

It's a Win Win for Google at least.

Now I can already hear naysayers and the 'PROOF' crowd rushing in, but this is just a wild theory to spark some conversation folks. So let's just keep it to that.

Cheers Warriors!
#algorithm #behavior #conspiratorial #google #outlook
  • Profile picture of the author Rbtmarshall
    similar to antibiotics and how they get less effective is overused. the viruses build immunities to the cures, so big pharma has to engineer a new antibody

    google algorithm's are constantly changed to eliminate the ever changing viruses that populate the top results undeservingly..


    every single keyword is getting to the point where you are being pitched and sold to in the top results. thats not real information.

    If I have to search for something that I want information on, I spend too much time weeding through all the marketing to get the information I'd expect to be at the top of the serps.


    btw: I am also a skeptic, free thinker and free spirited. but none of the other stuff you listed.
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  • Profile picture of the author clever7
    I agree with you. Google surely is abusing of its power to make us spend money to get the old free traffic of the past.












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    • Profile picture of the author Joshua Lowenthal
      Originally Posted by Rbtmarshall View Post

      similar to antibiotics and how they get less effective is overused. the viruses build immunities to the cures, so big pharma has to engineer a new antibody

      google algorithm's are constantly changed to eliminate the ever changing viruses that populate the top results undeservingly..


      every single keyword is getting to the point where you are being pitched and sold to in the top results. thats not real information.

      If I have to search for something that I want information on, I spend too much time weeding through all the marketing to get the information I'd expect to be at the top of the serps.


      btw: I am also a skeptic, free thinker and intuitive. but none of the other stuff you listed.
      My goal isn't to say "This is what I think, AND I'M RIGHT!!!!" Just throwing my ideas out there, it's fun. Honestly, I don't personally identify by ANY label, I am I, those are just the labels that get attributed to the free thinkers and free speakers it seems. Thank you for your contribution. Don't let em keep you down!

      Originally Posted by clever7 View Post

      I agree with you. Google surely is abusing of its power to make us spend money to get the old free traffic of the past.
      I think this pretty much sums up what it is I feel is going on. They get us nice and comfy and then BAM, oh well you were #2 now your #10. We aren't going to tell you why though, you'll figure it out, essentially is what it comes down to.

      Now if you're on top making it, then all of a sudden you drop and business drops with it, what are you going to do?

      Buy advertising on Google.
      Buy SEO related services.

      If Google is making sure to, even if by proxy of an SEO website, keep itself on the front line of this new wave of seekers, then who benefits in the end?

      Google
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      • Profile picture of the author MissTerraK
        Well, if what you say is indeed true, what would happen if after a drop in ranking, a business didn't run to and purchase advertising on Google or SEO related services? It would nip that crap right in the bud, don't you think?

        But, would the business owners see past instant dollar signs and strike Google services? Ha! That's the question.

        Terra
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  • Profile picture of the author clever7
    Well, if what you say is indeed true, what would happen if after a drop in ranking, a business didn't run to and purchase advertising on Google or SEO related services? It would nip that crap right in the bud, don't you think?

    But, would the business owners see past instant dollar signs and strike Google services? Ha! That's the question.

    Terra


    Paralysis and indifference would be a good answer from all marketers. But this is not accepted by anyone. We become sick when the traffic drops.





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    • Profile picture of the author MissTerraK
      Originally Posted by clever7 View Post



      Paralysis and indifference would be a good answer from all marketers. But this is not accepted by anyone. We become sick when the traffic drops.




      Sounds like withdrawals from an addiction if you ask me! :p

      Terra
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      • Profile picture of the author Joshua Lowenthal
        Thanks everybody for chiming in.

        I think the main reason I feel this could be the case is because:

        1. Google knows how much we cherish our rankings. It's practically genetic for an IM at this point in our tech-evolution.

        2. They essentially hold the keys, and know it. Think about it, if I am a highly positioned Google rep and I wanted to

        --- 1)Bring more revenue to my company and
        --- 2)Bring even more money to my company. What would I do?

        I would screw with the whole system to get everyone in shambles (Problem/Reaction)

        Then I would create a a few 'SEO' service websites to scoop all those lost lonely souls who just refuse to spend money on adwords, and because I can manipulate the rankings due to my high level position and weight in the company, I can essentially make my clients seem like they hit gold, and talk about how great it is that they went with me, furthering my clientele and profits.
        (Solution)

        Then if any of those marketers don't just throw in the towel, and say screw SEO I'm just going to buy my way to the top, then, well, Google wins anyway.

        Just my observation is all.....
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  • Profile picture of the author I Am Attila
    i agree with you 100%

    google is killing seo and by doing so they are forcing us to change ways.. ultimately the only way being adwords to drive traffic..

    this all makes sense from a wall street point of view

    google is a corporation, they MUST show an increase in profits every quarter..

    it doesnt take a genius to figure out more paid advetisers = increase in profits
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