what to give away on a squeeze page

29 replies
hello guys I am working on making my first squeeze page but I am lacking a product to give away for free. What is my best way to go about finding a product to give away?

thanks in advance!

Peter
#give #page #squeeze
  • Profile picture of the author Willie Crawford
    I base what I give away upon the niche, and what I plan on
    offering them later.

    For example, if it's a list that I'm building in the traffic generation
    niche, then I'll give away a high value product on list-building,
    putting them in a funnel, to follow-up with them later offering
    them more products related to list-building.

    If I were trying to get people onto a list to offer them my
    cookbooks, I might offer them a free dessert collection ebook.
    Later, I'd offer them my physical cookbooks, cookbook on
    CD-rom with searchable recipes, etc.

    I also tend to create my own products to give away, knowing
    that audios and videos, and software, have a higher perceived
    value than ebooks. Being able to point out that my gift is
    my original creation both positions me as the expert, and often
    adds to to perceived value of the bribe/gift.

    Willie
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    • Profile picture of the author peter800
      Originally Posted by Willie Crawford View Post

      I base what I give away upon the niche, and what I plan on
      offering them later.

      For example, if it's a list that I'm building in the traffic generation
      niche, then I'll give away a high value product on list-building,
      putting them in a funnel, to follow-up with them later offering
      them more products related to list-building.

      If I were trying to get people onto a list to offer them my
      cookbooks, I might offer them a free dessert collection ebook.
      Later, I'd offer them my physical cookbooks, cookbook on
      CD-rom with searchable recipes, etc.

      I also tend to create my own products to give away, knowing
      that audios and videos, and software, have a higher perceived
      value than ebooks. Being able to point out that my gift is
      my original creation both positions me as the expert, and often
      adds to to perceived value of the bribe/gift.

      Willie
      Thank you willie would giving away some1 else product with their permission make the list less trused in you since its not your product?
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      • Profile picture of the author Willie Crawford
        Originally Posted by peter800 View Post

        Thank you willie would giving away some1 else product with their permission make the list less trused in you since its not your product?
        Not necessarily, but why not position YOURSELF as the expert
        right from the start? Why promote someone else's brand?

        It can be as simple as taking a good PLR product and with minor
        changes, make it your own product.

        It's worth the effort to make that great first impression. So
        many people underestimate the importance of making a good
        first impression, and how difficult it can be to undo a bad
        first impression.

        These lasting first impressions often register at your subscribers
        subconscious level... where they are not even aware of why
        they feel a certain way about you


        Willie
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    • Profile picture of the author KevinW
      Originally Posted by Willie Crawford View Post

      I base what I give away upon the niche, and what I plan on
      offering them later.

      For example, if it's a list that I'm building in the traffic generation
      niche, then I'll give away a high value product on list-building,
      putting them in a funnel, to follow-up with them later offering
      them more products related to list-building.

      If I were trying to get people onto a list to offer them my
      cookbooks, I might offer them a free dessert collection ebook.
      Later, I'd offer them my physical cookbooks, cookbook on
      CD-rom with searchable recipes, etc.

      I also tend to create my own products to give away, knowing
      that audios and videos, and software, have a higher perceived
      value than ebooks. Being able to point out that my gift is
      my original creation both positions me as the expert, and often
      adds to to perceived value of the bribe/gift.

      Willie
      Well done Willie. This is the way to go including the higher "value" on those items you listed.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by peter800 View Post

    What is my best way to go about finding a product to give away?
    I'm wondering whether this post might help you, Peter: http://www.warriorforum.com/main-int...ml#post7647187

    And maybe even this one? http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author Rbtmarshall
    A free report subtly outlining all the problems you will ultimately be selling them solutions to. Problems they don't even know they have


    sort of like how pharmaceuticals are marketed
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    • Profile picture of the author angshuy2k
      Why not send something like a physical product to that person, you may get other options to send physical letter later on as a list building process but surely that might be a more permanent solution.

      If you can give some cheap freebies and brand it with your website name on it surely you can physically send that stock, it might be costly but surely later on you can use the postal address to send other promotional offer.

      Just a thought.


      Regards,
      Swrajit
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  • Profile picture of the author wmwoodie
    Hi Peter800,

    You really can't get much better advice than what Sir Willie Crawford has outlined for you. I would definitely heed what he has said. But, if you need to pick up a product really quick just to get it out there you can get free stuff here >> 1000's of Master Resell Rights & PLR products on ResellRightsFortune.com
    You will have to sign up but it won't cost anything. There's a ton of places offering free ebooks, reports, and software online if you just do a search for them. And you really should put some thought (and research) into the niche you want to enter into for your future plans.
    All the best!

    ~ wmw
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    W M Wood

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  • Profile picture of the author Randall Magwood
    I've created squeeze pages where i've only offer my "free email newsletter" as my freebie. People signed up too, and yup.... i sales from it. Having an image of an ebook, MP3/CD, or video/DVD will boost conversions, but you don't necessarily need one.

    But to answer your question... i would offer a simple ebook. Create the high quality ebook yourself, then go and get a professional ebook cover made. And make the squeeze page sales copy good.
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  • Profile picture of the author Daus
    Just find anything that is related to your niche and make sure they are VALUABLE. Give only part of your whole product like Willie Crawford mentioned.
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  • Profile picture of the author NutterAdvance
    Write a simple informative e-book with good content about your websites niche. Tell them it's theirs FREE just for subscribing! You also turn around and sell it on amazon!
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  • Profile picture of the author mikemeth
    E-Book, Case Study, Videos, Themes, Forum Membership, PLR, maybe just an Article
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  • Profile picture of the author I Am Attila
    Who is your audience? Because what you are giving away all depends on that.

    if its webmasters, then giving away free backlinks for example is a good idea because it is a benefit to them.

    If you audience is retired ladies that enjoy gardening, then giving away an ebook on how to plant and care for red roses might be the thing.

    so again, it all depends on who your audience is.

    cheers
    -Attila
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  • Profile picture of the author zimzalabim
    Peter,

    I'd suggest you put together your own product to give away from your squeeze page over using others. It's not a great deal of effort to write a few pages/few thousand words on a subject/topic related to the niche you'll be operating in. Better, I'd suggest again, to give away your own stuff to help build your brand too.

    Grant give-away rights to your subscribers, include links back to your site, perhaps one or two related affiliate products as well. That'll help to spread the word with the opportunity of generating some passive income for you.

    Best,

    Andy.
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  • Profile picture of the author Igor Fridrihs
    Hey, Peter

    Buy at least one PLR book, re-brand it and offer at your squeeze page. Try to find a book with good and valuable content. Also if you find a book with "common" content you can use it many times for different squeeze pages. Look at Free PLR eBooks 4u. Good luck!
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  • Profile picture of the author Stuart Walker
    If you are unable to create even a simple free PDF file to give away on the topic then you are in the wrong niche and will never be able to make this work.
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  • Profile picture of the author retsced
    Unfortunately most people don't really understand the importance of their freebie on their squeeze page/whatever. Take a look around and you'll clearly see that most are not having success with their email marketing campaigns.

    Why? Crappy giveaway report. (not the only reason mind you - but the FIRST reason because it's the first point of contact)

    If i land on your page and download a low quality report (or even just an average report) you can be damn sure I won't remember who you are - and even if I do, I'll remember you as the person who didn't help solve any of my problems (or had given me real value)

    Now, if I download your report/whatever and it BLOWS ME AWAY, you can be damn sure I WILL remember who you are - and more importantly I'll remember you as the person who gave me real value.

    That's the difference between having a low quality subscriber vs a high quality subscriber. Not many get this. In the MMO market where a 10% open rate is deemed normal, I guarantee these people have not understood that the FIRST point of contact with your new subscriber is your freebie - and if it's low quality then guess what? Yep, low quality subscriber. If it's high quality and blows them away, then guess what? Exactly, a much higher value subscriber immediately.

    This, of course is not the only reason, but remember, it's the first point of contact and one of the reasons people don't get the rest of their messages opened. And, that's just the free report I'm talking about. So, doesn't it make absolute common sense to GET THIS PART RIGHT?

    Never put a sub par freebie on your squeeze page because I can guarantee you'll get a sub par subscriber. Why people don't talk about this more often is a mystery to me. Maybe there's just not as much common sense inside their noggin as they think.

    If you just slap up anything (like a lot of people here are suggesting) then you're only going to hurt your chances of building a relationship with that person in the future. The value of your subscriber is in direct proportion to the value you give them.

    Again, it's just common sense.
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    • Profile picture of the author Stuart Walker
      Originally Posted by retsced View Post

      Unfortunately most people don't really understand the importance of their freebie on their squeeze page/whatever. Take a look around and you'll clearly see that most are not having success with their email marketing campaigns.

      Why? Crappy giveaway report. (not the only reason mind you - but the FIRST reason because it's the first point of contact)

      If i land on your page and download a low quality report (or even just an average report) you can be damn sure I won't remember who you are - and even if I do, I'll remember you as the person who didn't help solve any of my problems (or had given me real value)

      Now, if I download your report/whatever and it BLOWS ME AWAY, you can be damn sure I WILL remember who you are - and more importantly I'll remember you as the person who gave me real value.

      That's the difference between having a low quality subscriber vs a high quality subscriber. Not many get this. In the MMO market where a 10% open rate is deemed normal, I guarantee these people have not understood that the FIRST point of contact with your new subscriber is your freebie - and if it's low quality then guess what? Yep, low quality subscriber. If it's high quality and blows them away, then guess what? Exactly, a much higher value subscriber immediately.

      This, of course is not the only reason, but remember, it's the first point of contact and one of the reasons people don't get the rest of their messages opened. And, that's just the free report I'm talking about. So, doesn't it make absolute common sense to GET THIS PART RIGHT?

      Never put a sub par freebie on your squeeze page because I can guarantee you'll get a sub par subscriber. Why people don't talk about this more often is a mystery to me. Maybe there's just not as much common sense inside their noggin as they think.

      If you just slap up anything (like a lot of people here are suggesting) then you're only going to hurt your chances of building a relationship with that person in the future. The value of your subscriber is in direct proportion to the value you give them.

      Again, it's just common sense.
      People who 'really understand' would probably scrap squeeze pages all together and get quality opt ins rather than quantity.

      You can have the best quality freebie on the world advertised on your squeeze page but half the people will enter fake emails and then abandon the whole process when they realise they can't get the freebie without handing over their email.

      Many will enter their real email and then not even bother to open the first email to get it because they get distracted by something else shiny.

      Some will open the first email and download the report but then never read it.

      Even some of the ones who do read it and enjoy it will forget who you are by the time you next email them because they download tons of these free reports all the time.

      These are all people who end up totally unresponsive and forget why they are on your list. At best they'll delete your emails and at worse mark as spam.

      I feel like it's all I ever say round here anymore but better to send your traffic to a blog filled with epic content so they can consume that first then have them opt in through their own free choice because they love what you do.

      You'll end up with a smaller list but it will be much more responsive and happy to receive emails from you.

      Even those who have a quality report and make an impression that way, I doubt they get higher than 20% open rates using the cold traffic > squeeze page > free ebook method and that's a joke.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by RockingLastsForever View Post

        Even those who have a quality report and make an impression that way, I doubt they get higher than 20% open rates using the cold traffic > squeeze page > free ebook method and that's a joke.
        This.

        It's close to impossible discussing this, here.

        People think that 10-15% open-rates are "normal". And if you try to discuss it with them, some even turn aggressive and tell you that "Ryan Deiss" has a less than 10% open-rate, in some kind of bizarre attempt to belittle you and make it look as if you don't know what you're talking about. What they think is "normal" is actually normal for people who are using SEO traffic, poor squeeze pages and dreadful "free reports" that serve none of the purposes described in this post.

        Anyway, I'm only whining, here. It's nice - as ever - to see Retsced and yourself (and obviously Willie Crawford) talking some good sense about this subject. And that makes for a better thread than we normally get, on this one. Thank you, all.
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  • Profile picture of the author talfighel
    You don't have to give them anything when they first sign up. You can offer them free content such as articles that have a lot of value but your ultimate goal with your list is to sell them something and have them buy.

    If you take a look at most of the newsletters out there, they don't give away stuff for free unless someone subscribes. Most of the free stuff is all content that they wrote. They might give it away in a form of a free ebook or just text entered into the email itself.
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  • Profile picture of the author Innocent Akuma
    Originally Posted by peter800 View Post

    hello guys I am working on making my first squeeze page but I am lacking a product to give away for free. What is my best way to go about finding a product to give away?

    thanks in advance!

    Peter
    If you can't create an ebook that can appeal to people, you can brand other people's ebook with giveaway rights with your name,brand and links.
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  • Profile picture of the author paul nicholls
    a good way to go which will save you a tonne of time and head scratching is to forget about your free offer and go ahead and just create your paid product and then give away a segment of your paid product as your free offer

    so say if you have 10 videos you can give away say 3 of them to build your list

    paul
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    • Profile picture of the author JensSteyaert
      Originally Posted by paul nicholls View Post

      a good way to go which will save you a tonne of time and head scratching is to forget about your free offer and go ahead and just create your paid product and then give away a segment of your paid product as your free offer

      so say if you have 10 videos you can give away say 3 of them to build your list

      paul
      Yes that's a great tip!

      But you could also reverse it and give away a free offer where people need a product to make the strategy work for instance and promote it as an affiliate.

      Anyways, product creation is and will always be the best but not everybody is up to that level just yet to understand the market and put it into practice to create a quality product.
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  • Profile picture of the author Sarevok
    What to offer? That's easy. Offer something that your target demographic has a propensity for requiring.

    Whatever you offer them, make sure they get immediate access.

    How many times have you opted into a list, only to be dicked around and you never get what you asked for?

    Try to offer them a system of sorts.

    If you specify "pdf" or something dull, you might get less optins.

    That's what my statistics dictate at least.

    But heck, track for yourself.

    Never trust someone else's statistics.

    Your statistics are the best.

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  • Profile picture of the author Stuart Walker
    Going back to what I mentioned earlier, forget about squeeze pages and free products instead create content funnels that give people a ton of useful information and value UPFRONT then ask them to subscribe.

    Sending cold / junk traffic to a squeeze page and bribing them with a freebie just leads to big lists of UNRESPONSIVE traffic that doesn't open or read your emails.

    Below is a prime example of an excellent 'content funnel' that gives you value up front and THEN asks for your email. And you can bet that the list built this way despite being smaller is MUCH more responsive than that big list built via solos...

    http://affiliatebully.com/

    This is not my site btw, it's Andre Chaperon who has a ton of great info when it comes to email marketing.
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  • Profile picture of the author Sarevok
    Yeah, the affiliate bully totally owns.

    (He has a few other sites like that, they all fall into similar style and are all equally as entertaining).

    Everything Chaperon touches turns to gold.
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  • Profile picture of the author Stuart Walker
    Yeah he has a few like that, another one is...

    Zero to HERO

    Some other examples which he shows in his emails are...

    http://autorespondermadness.com/imag...irobully-1.png
    http://autorespondermadness.com/imag...tumJumping.png

    You'll get less opt ins but the people who do subscribe will be of a much higher and more targeted quality and that's what you need when it comes to email marketing. It's no use having 10,000 subs if 9,867 have never opened your emails.
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