what to give away on a squeeze page

I base what I give away upon the niche, and what I plan on
offering them later.

For example, if it's a list that I'm building in the traffic generation
niche, then I'll give away a high value product on list-building,
putting them in a funnel, to follow-up with them later offering
them more products related to list-building.

If I were trying to get people onto a list to offer them my
cookbooks, I might offer them a free dessert collection ebook.
Later, I'd offer them my physical cookbooks, cookbook on
CD-rom with searchable recipes, etc.

I also tend to create my own products to give away, knowing
that audios and videos, and software, have a higher perceived
value than ebooks. Being able to point out that my gift is
my original creation both positions me as the expert, and often
adds to to perceived value of the bribe/gift.

Willie

I'm wondering whether this post might help you, Peter: http://www.warriorforum.com/main-int...ml#post7647187

And maybe even this one? http://www.warriorforum.com/main-int...ml#post6123982

A free report subtly outlining all the problems you will ultimately be selling them solutions to. Problems they don't even know they have


sort of like how pharmaceuticals are marketed

Hi Peter800,

You really can't get much better advice than what Sir Willie Crawford has outlined for you. I would definitely heed what he has said. But, if you need to pick up a product really quick just to get it out there you can get free stuff here >> 1000's of Master Resell Rights & PLR products on ResellRightsFortune.com
You will have to sign up but it won't cost anything. There's a ton of places offering free ebooks, reports, and software online if you just do a search for them. And you really should put some thought (and research) into the niche you want to enter into for your future plans.
All the best!

~ wmw

I've created squeeze pages where i've only offer my "free email newsletter" as my freebie. People signed up too, and yup.... i sales from it. Having an image of an ebook, MP3/CD, or video/DVD will boost conversions, but you don't necessarily need one.

But to answer your question... i would offer a simple ebook. Create the high quality ebook yourself, then go and get a professional ebook cover made. And make the squeeze page sales copy good.

Just find anything that is related to your niche and make sure they are VALUABLE. Give only part of your whole product like Willie Crawford mentioned.

Write a simple informative e-book with good content about your websites niche. Tell them it's theirs FREE just for subscribing! You also turn around and sell it on amazon!

E-Book, Case Study, Videos, Themes, Forum Membership, PLR, maybe just an Article

Who is your audience? Because what you are giving away all depends on that.

if its webmasters, then giving away free backlinks for example is a good idea because it is a benefit to them.

If you audience is retired ladies that enjoy gardening, then giving away an ebook on how to plant and care for red roses might be the thing.

so again, it all depends on who your audience is.

cheers
-Attila

Peter,

I'd suggest you put together your own product to give away from your squeeze page over using others. It's not a great deal of effort to write a few pages/few thousand words on a subject/topic related to the niche you'll be operating in. Better, I'd suggest again, to give away your own stuff to help build your brand too.

Grant give-away rights to your subscribers, include links back to your site, perhaps one or two related affiliate products as well. That'll help to spread the word with the opportunity of generating some passive income for you.

Best,

Andy.

Hey, Peter

Buy at least one PLR book, re-brand it and offer at your squeeze page. Try to find a book with good and valuable content. Also if you find a book with "common" content you can use it many times for different squeeze pages. Look at Free PLR eBooks 4u. Good luck!

If you are unable to create even a simple free PDF file to give away on the topic then you are in the wrong niche and will never be able to make this work.

Unfortunately most people don't really understand the importance of their freebie on their squeeze page/whatever. Take a look around and you'll clearly see that most are not having success with their email marketing campaigns.

Why? Crappy giveaway report. (not the only reason mind you - but the FIRST reason because it's the first point of contact)

If i land on your page and download a low quality report (or even just an average report) you can be damn sure I won't remember who you are - and even if I do, I'll remember you as the person who didn't help solve any of my problems (or had given me real value)

Now, if I download your report/whatever and it BLOWS ME AWAY, you can be damn sure I WILL remember who you are - and more importantly I'll remember you as the person who gave me real value.

That's the difference between having a low quality subscriber vs a high quality subscriber. Not many get this. In the MMO market where a 10% open rate is deemed normal, I guarantee these people have not understood that the FIRST point of contact with your new subscriber is your freebie - and if it's low quality then guess what? Yep, low quality subscriber. If it's high quality and blows them away, then guess what? Exactly, a much higher value subscriber immediately.

This, of course is not the only reason, but remember, it's the first point of contact and one of the reasons people don't get the rest of their messages opened. And, that's just the free report I'm talking about. So, doesn't it make absolute common sense to GET THIS PART RIGHT?

Never put a sub par freebie on your squeeze page because I can guarantee you'll get a sub par subscriber. Why people don't talk about this more often is a mystery to me. Maybe there's just not as much common sense inside their noggin as they think.

If you just slap up anything (like a lot of people here are suggesting) then you're only going to hurt your chances of building a relationship with that person in the future. The value of your subscriber is in direct proportion to the value you give them.

Again, it's just common sense.

You don't have to give them anything when they first sign up. You can offer them free content such as articles that have a lot of value but your ultimate goal with your list is to sell them something and have them buy.

If you take a look at most of the newsletters out there, they don't give away stuff for free unless someone subscribes. Most of the free stuff is all content that they wrote. They might give it away in a form of a free ebook or just text entered into the email itself.

If you can't create an ebook that can appeal to people, you can brand other people's ebook with giveaway rights with your name,brand and links.

a good way to go which will save you a tonne of time and head scratching is to forget about your free offer and go ahead and just create your paid product and then give away a segment of your paid product as your free offer

so say if you have 10 videos you can give away say 3 of them to build your list

paul

What to offer? That's easy. Offer something that your target demographic has a propensity for requiring.

Whatever you offer them, make sure they get immediate access.

How many times have you opted into a list, only to be dicked around and you never get what you asked for?

Try to offer them a system of sorts.

If you specify "pdf" or something dull, you might get less optins.

That's what my statistics dictate at least.

But heck, track for yourself.

Never trust someone else's statistics.

Your statistics are the best.

Going back to what I mentioned earlier, forget about squeeze pages and free products instead create content funnels that give people a ton of useful information and value UPFRONT then ask them to subscribe.

Sending cold / junk traffic to a squeeze page and bribing them with a freebie just leads to big lists of UNRESPONSIVE traffic that doesn't open or read your emails.

Below is a prime example of an excellent 'content funnel' that gives you value up front and THEN asks for your email. And you can bet that the list built this way despite being smaller is MUCH more responsive than that big list built via solos...

http://affiliatebully.com/

This is not my site btw, it's Andre Chaperon who has a ton of great info when it comes to email marketing.

Yeah, the affiliate bully totally owns.

(He has a few other sites like that, they all fall into similar style and are all equally as entertaining).

Everything Chaperon touches turns to gold.

Yeah he has a few like that, another one is...

Zero to HERO

Some other examples which he shows in his emails are...

http://autorespondermadness.com/imag...irobully-1.png
http://autorespondermadness.com/imag...tumJumping.png

You'll get less opt ins but the people who do subscribe will be of a much higher and more targeted quality and that's what you need when it comes to email marketing. It's no use having 10,000 subs if 9,867 have never opened your emails.