If You're Gonna Build an Online Biz... Might as Well Do it This Way
These days, I'm at the point of building businesses that support a lot of freedom and the kind of lifestyle I enjoy.
When I started online in 2001 or so, I'd literally spend 12 to 14 hours a day to try and get things going.
But now, when I'm starting a new biz online... I try to set it up with these 2 things in mind:
1. Can it all be automated so I don't have to be there all the time
2. Does it have the potential to scale it and leverage it out to potentially millions of people
Honestly, the internet allows you to create the ultimate business in terms of time freedom as well as the ability to sell millions of products almost as easy as selling one.
I've been in both service-type businesses and businesses where I sell downloadable products... and I'll take the downloadable businesses any day.
Let's face it, with the kind of systems and technology available... your entire sales funnel can be systematized and automated to work while you're not there.
Not only that, but with ebooks, online video, and other online content... you can SCALE that business so much easier than if you're doing services, consulting, web design, copy, etc...
Sure, you can hire others to do the work for you and scale it that way, but if you're a one man/woman show... you'll want to focus on making your business automated, so you can enjoy more freedom.
but also, look at the big picture of being able to scale and use leverage to make a lot more money.
it's almost impossible to make a lot of money online unless you reach a lot of people and help a lot of people.
so, in order to make a lot... you have to use leverage and be able to scale your business. it should be just as easy to sell 10,000 products as it is one.
if it is, then you have a scalable business. then, it's a matter of buying all the traffic you can get.
that's how success happens online... you sell $10... then scale and sell $100... scale and sell $1,000, then $10,000, etc...
you can do that with downloadable content, ebooks, video, etc...
so, if you're just starting out, I'd recommend staying away from service businesses or consulting IF you want an easier way to scale.
it can be much more difficult to scale any service or consulting business.
it's much easier to scale a digital content business.
I've sold 1,000 ebooks in a week and never once thought it was hard.
yet, if i'm working with 2 to 3 copy clients in a week, that's tough.
so much easier to scale digital businesses... and scale is where the money is.
also, its so much easier to automate a digital business as well, and much tougher to automate a service business in which someone wants to talk to you before moving forward.
so, just about any business i start these days must past those 2 tests: is it able to be automated and can i scale this so its just as easy to sell 1,000 copies as it is one.
When I started online in 2001 or so, I'd literally spend 12 to 14 hours a day to try and get things going.
But now, when I'm starting a new biz online... I try to set it up with these 2 things in mind:
1. Can it all be automated so I don't have to be there all the time
2. Does it have the potential to scale it and leverage it out to potentially millions of people
Honestly, the internet allows you to create the ultimate business in terms of time freedom as well as the ability to sell millions of products almost as easy as selling one.
I've been in both service-type businesses and businesses where I sell downloadable products... and I'll take the downloadable businesses any day.
Let's face it, with the kind of systems and technology available... your entire sales funnel can be systematized and automated to work while you're not there.
Not only that, but with ebooks, online video, and other online content... you can SCALE that business so much easier than if you're doing services, consulting, web design, copy, etc...
Sure, you can hire others to do the work for you and scale it that way, but if you're a one man/woman show... you'll want to focus on making your business automated, so you can enjoy more freedom.
but also, look at the big picture of being able to scale and use leverage to make a lot more money.
it's almost impossible to make a lot of money online unless you reach a lot of people and help a lot of people.
so, in order to make a lot... you have to use leverage and be able to scale your business. it should be just as easy to sell 10,000 products as it is one.
if it is, then you have a scalable business. then, it's a matter of buying all the traffic you can get.
that's how success happens online... you sell $10... then scale and sell $100... scale and sell $1,000, then $10,000, etc...
you can do that with downloadable content, ebooks, video, etc...
so, if you're just starting out, I'd recommend staying away from service businesses or consulting IF you want an easier way to scale.
it can be much more difficult to scale any service or consulting business.
it's much easier to scale a digital content business.
I've sold 1,000 ebooks in a week and never once thought it was hard.
yet, if i'm working with 2 to 3 copy clients in a week, that's tough.
so much easier to scale digital businesses... and scale is where the money is.
also, its so much easier to automate a digital business as well, and much tougher to automate a service business in which someone wants to talk to you before moving forward.
so, just about any business i start these days must past those 2 tests: is it able to be automated and can i scale this so its just as easy to sell 1,000 copies as it is one.
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