12 quick tips about content creation in less than 420 words

I could do that too. It doesn't mean I couldn't produce something better if I took a week to script it and think about it more.

It also doesn't mean people would prefer to watch a new video every day. Sure, you might get more traffic, but how many people are you losing because they would rather watch something of a higher quality that took you a week to produce.

I've watched a few of your vids are they are good content, but just like anyone else there is room for improvement. With a proper script you could do lots of fancy stuff I don't even know the name of: cliffhangers, playing with emotions, creating buzz at specific times, etc.

When anyone just shoots a video they're just talking. It's a bit like writing an article without editing it.

At the end of the day there is no way everyone will have the same results. I just have my own opinion because of what I've seen, but I'm willing to accept people do better with more regular content.

I suggested publishing frequently. I never said it was compulsory.

Infact, I noted this in point 4.

How could you possibly know what someone else's subscribers do, and don't want?

I've had people thank me for publishing frequently. I've also had subscribers ask to receive content less frequently. I accommodate both, by giving them choices (segmenting my lists), or, providing alternative ways to subscribe (eg Youtube, Twitter etc)

I'll read your blog because you produce work I can't find anywhere else. Spend a long time creating an amazing piece of work and I won't forget about you.

Create GOOD content and I can find it everywhere. I will forget about you when I find someone else and I certainly won't bother coming back.

That's why I agree with you. There is too much noise and only the strong survive. As soon as people fine a blog with slightly better content they won't come back.

I also prefer blogs posting once per week because I don't want to read something every day. I think the only blog I read that produces more than 1 piece per week is Quick Sprout.

You would have to have enough articles for them to spend an hour reading. The articles would need to be good enough that they wanted to read them. And the subject matter would have to be interesting to your visitor.

Chop it in half for each of those, and you would need to have eight hours worth of reading on the site, which is roughly 100,000 words or 250 articles. (125 if you do longer ones, like I do.) If you don't have that, of course your stats are going to tell you nobody does this. They can't do it on your site.

It's like saying "nobody ever signs up for mailing lists" and then when someone says "what kind of squeeze page are you using?" you say "I don't have one."

Well, there's your problem.

However, they also aren't going to decide they do like it. There's not enough content for them to make a decision.

Creating valuable content that people want to read on a subject people care about, on the other hand... that's a different matter.

And after six months of daily blogging, they have got something they can promote.

But the month after they start their blog, when they have five posts and one of them is "this is my new blog!" because they post every Tuesday, they have got jack squat and all the promotion in the world will not help them.

What they need is a critical mass of between 100 and 300 posts. And six months of daily blogging is, hey presto, a little over 180 posts. This is about when promotion will make a difference. But if you don't have the content, there is nothing to promote. You have to have content first.

Of course, if your content sucks, you still aren't getting anywhere. Same thing if the people to whom you promote aren't interested in your content.

I had a friend back in the 1990s who built an amazing piece of music software. He decided the best way to market this would be by promoting it to gamers, because nobody ever promotes professional-quality music software to gamers. As it turns out, there is a reason for that. And while he was promoting to gamers, someone else built a very similar product which started selling like hotcakes in the pro audio market for ten times the price, and when he tried to follow suit everyone called him a "cheap copy" of the other product.

Even when you have something to promote, you have to promote in the right places.

I'm not talking about post frequency. You can post once a week or even less if you want. But you have to have enough content already on the site. And that means when you start out, you have to either (a) post a whole lot of content in a very short time, or (b) get little or no benefit from your site for several months or even years.

And while they do post less frequently, the top blogs still have hundreds of posts. And most of them were promoted exclusively by word of mouth among readers. If you talk to the people who own and operate these blogs, you'll find two stories repeated over and over again: frequent posting or a slow start. Often both. Raymond Chen still posts every day, but also has thousands of posts and is an expert on his subject matter.

You will NEVER hear a top blogger say "I became popular by promoting my site." They all say it's because of their content, and many of them never promoted at all. None of them had any real readership for the first year or more. Six months is nothing.

Most people can go to hell. My audience is small. I like it that way. If someone thinks it's "unprofessional" for me to drop F-bombs in my videos and emails and blog posts, they can go F-bomb themselves.

We've got all these people out there going "why not me?" as the consumer market spends $10 and $20 on crap all day long. That's the wrong question. The question is "why you?" when we live in a world full of people selling consumer crap. Everyone is saying "there are millions of people making money on the internet, why not me?" as though this is some kind of secret room where they can't find the entrance or don't know the password is "swordfish" or something.

Making money on the internet is easy. It's always been easy. First you get a thing people want to buy. Then you find the people who want to buy it. And then you put a price on that thing which they are willing to pay for it.

You're putting the cart before the horse. Notice the "and then" part. Promotion is where you find the people who want to buy it. But before you find those people, you need something for them to buy. That's content. You got no content, you got nothing.