Can I be successful building websites for small businesses?

22 replies
Hey guys,
I'm about to take a risk. I hate my day job and I'm about to quit.
I want to build websites for really small businesses that don't have any online presence. I have very little coding experience and what I'll be doing is setting up a Wordpress site and customizing it. Will people be happy?
I have the business name, logo and site set up. I have it advertised on craigslist but a little afraid someone will actually contact me. Is building Wordpress sites for small businesses a good idea?

Edit: I am charging $500 for consulting, taking photos of business, webdesign, domain registration, webhosting, Facebook page, Facebook and twitter integration, email set up and post consulting to show them how to update their site. All this for a $500 package. following yrs, it's $120/yr.

As for templates, I do have a set of professional Wordpress templates that I bought.
#building #businesses #small #successful #websites
  • Profile picture of the author wolfmmiii
    I suppose but what happens when a company wants customizations that require coding skills? Do you have any kind of graphic design skills? Relying on fiverr for logos and headers isn't something I'd consider.
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  • Profile picture of the author jbsmith
    I would hang on to your job a while longer, go out and find a couple of "beta" customers - work with them to get a site built, learn from that, get them to give you a testimonial and use that to kick off your business. This means hanging on for another month or so until you can get a couple of early proof points under your belt.

    In addition - you can improve your positioning and your fee by offering a "soup-to-nuts" option where you help them setup a) An email, list-building function b) integrated with their website c) shopping cart option if they have products to list online d) membership option if they have services and/or content to sell in a recurring fashion e) affiliate program if they want to leverage partners to help drive traffic and sales to their website.

    You differentiate based on not just building websites (as the competition is stiff here and there is always free or low cost templates they can get for Wordpress) - but on build the foundation for their online business.

    You can offer a few tiers - tier 1) Website only 2) Website + Email marketing 3) Website + shoppingcart 4) Complete package with everything

    Jeff
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  • Profile picture of the author Tom Reed
    Originally Posted by everydayreviews View Post

    Hey guys,
    I'm about to take a risk. I hate my day job and I'm about to quit.
    I want to build websites for really small businesses that don't have any online presence. I have very little coding experience and what I'll be doing is setting up a Wordpress site and customizing it. Will people be happy?
    I have the business name, logo and site set up. I have it advertised on craigslist but a little afraid someone will actually contact me. Is building Wordpress sites for small businesses a good idea?
    Yes, you can be very successful as the small business community needs an online presence like any large business.

    But be careful about selling your time for one off jobs. You need to set up a model with recurring commissions or it will be tough to make a decent living at this venture.
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  • Profile picture of the author TimothyTorrents
    You can make a lot of money creating websites for small businesses.

    But first you need to secure some income. It won't be easy finding the first few clients for your new business. If you quit your job now you won't have any income until you find a client.

    Why don't you look for clients while you are working and once you find some clients, quit your job. It is always important to have at least one source of income.

    I don't think clients will mind if you create Wordpress websites as long as they look professional. Do you have some premium Wordpress themes that you can use? Better yet, do you know how to create Wordpress themes?
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  • Profile picture of the author Omarkenawy
    Learning is your curve, go ahead and start reading and learning about building websites and logo designing. It`s not enough to know how to setup a wordpress website.
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  • Profile picture of the author Moneymaker2012
    well, that is certainly not a bad idea! keep working on small project until you get some good reputation and then you can target some big fishes.
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  • Profile picture of the author everydayreviews
    thanks for the feedback guys. I updated the original post to give more information without giving away the site name. also has anyone done this before? do your clients usually have realistic expectations?
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  • Profile picture of the author Andrew Davis
    Originally Posted by everydayreviews View Post

    I have very little coding experience and what I'll be doing is setting up a Wordpress site and customizing it.

    Is building Wordpress sites for small businesses a good idea?
    It would be a good idea if you had some Coding and Design experience.


    Originally Posted by everydayreviews View Post

    I'm about to take a risk. I hate my day job and I'm about to quit.
    I recommend that you don't take such a big risk.

    1) You should learn some Coding and Design skills first. You don't need to be an expert, if you're just customizing templates, but at least be comfortable in editing sites.

    2) Once you've got the hang of editing Code and Design a little, go ahead and start looking for some clients.

    3) Once you're getting enough Clients per month to cover your cost of living, you can then think about quitting your day-job.

    If you have lots of money saved, then you can quit sooner. But right now, it doesn't sound like a good idea for you, to quit your job this early in your business venture.


    I understand that customizing Pre-made templates may not always require Coding work, but you never know when a Client will need some coding changes done. It happens with me for almost every project.

    You don't want to shoot yourself in the foot, giving yourself a bad reputation as being "A Website Developer who cannot Code/Design".

    You can lose your credibility, clients and possible referrals.

    Best of luck!
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  • Profile picture of the author Patrick
    You can be good in anything in what you want to do. But you cannot be good at it unless you start doing it. Experience is the best education one can get.

    Asking questions in forums will not help you at all, coz nobody really here knows if you are good at it or not. Also since you say you don't have any coding experience, you should start learning basic HTML/CSS.

    Start making simple pages, grab a free template or a site, clone it ( for testing not selling ). Make it look exactly the same. Tons of tutorials out there.
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  • Profile picture of the author phowell23
    Definitely do not quit your day job until you feel very comfortable with this business solution and have several happy clients that are willing to give testimonials or references if needed. You need to make sure you have everything in order before you take that plunge. It also wouldn't hurt to do some reading on line on how to do basic wordpress edits (such as changing background color if your theme doesn't allow it in the CMS file). Have a friend act as a business owner and built a dummy site for them. Write down any issues or anything that you feel as if you need to improve on. You need to be a well oiled machine before you quit your job.

    Now for more advanced Wordpress edits you can also tack on a small fee if they require something special and just hire someone off Elance to do it.

    Reoccuring fee's is is a great idea. I would recommend selling a package where you get X amount of free months of updates, then $xx or even $xxx a month for unlimited updates. This is important because if you sell a website to a spa and they have new monthly service discounts or prices they'll come calling or email you to make that change.

    How do you compete with some larger businesses? You can tell them you will do the work, you are always available to speak with via the phone, and no one will work harder then you to make sure they are 100% happy. Also, turnaround time is important. If you offer in your package that you'll have the site built in 10 days but turn it around in 3 or 4 days that will impress the client. Once you get the hang of building Wordpress sites you can do it very quickly.
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  • Profile picture of the author John Romaine
    All that for $500?

    Ain't gonna work.
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  • Profile picture of the author phowell23
    Originally Posted by everydayreviews View Post

    Hey guys,
    I'm about to take a risk. I hate my day job and I'm about to quit.
    I want to build websites for really small businesses that don't have any online presence. I have very little coding experience and what I'll be doing is setting up a Wordpress site and customizing it. Will people be happy?
    I have the business name, logo and site set up. I have it advertised on craigslist but a little afraid someone will actually contact me. Is building Wordpress sites for small businesses a good idea?

    Edit: I am charging $500 for consulting, taking photos of business, webdesign, domain registration, webhosting, Facebook page, Facebook and twitter integration, email set up and post consulting to show them how to update their site. All this for a $500 package. following yrs, it's $120/yr.

    As for templates, I do have a set of professional Wordpress templates that I bought.
    Just noticed this after I reread your original post. You should take it down because your reputation is extremely important and business owners talk. If you aren't comfortable yet in doing this then you shouldn't be advertising your services yet.
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  • Profile picture of the author rizy
    I think you don't need any experience in coding or all the work required in setting up small business websites, because now a days you can outsource any requests your clients make.

    What you need is the right pricing, contacts from warriors, and the ability to sell. That last one is the big one.

    However despite this, I think your just not ready, and waiting a bit more could be beneficial, but then again you can do anything my friend
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  • Profile picture of the author sbucciarel
    Banned
    That service, creating Wordpress blogs is pretty saturated and there are a large variety of price ranges. If you've never done this before professionally, don't you think it's a better idea to actually start getting clients and making money before you quit your job.

    Will you be homeless if you can't pay your rent? Do you have someone who will buy the food for you? Someone else to pay the bills?

    It's not just risky to quit your job before you are making money ... it's foolhardy.
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  • Profile picture of the author gcbmark20
    Hi,

    You could approach your family or friends or anyone local
    that owns an 'offline' business & tell them you'll do a site for them
    for FREE in return for a fantastic review(s)

    This will make it much easier for you to go around your local
    area & show them what you are capable of doing & how pleased
    other business owners have been with your work.

    You can then get your foot in the door as that is the hardest
    challenge.

    Once you have a few clients under your belt, you can start seeing
    & charging monthly service fees, upgrades etc whilst adding more
    clients to your list.

    Hope this helps you out in anyway.

    It's not where you start, it's where you finish that counts!

    All the best
    Gavin
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    • Profile picture of the author cshilling22
      Of course you can be successful!

      I cannot advise you about your job because I don't know your specific situation. However, if you are in a position where if you quit your job and do not immediately replace your income you could be in a really bad situation there is another option. Type up a resignation letter and date it 6 months from now. Put it in an envelope addressed to your supervisor and give it to someone you trust and tell them no matter what you say in 6 months they should mail the letter. The time period could be shorter but this gives you 6 months to get everything set up as well as the motivation to know that you do not have any other options, you must take action because you are on the clock.

      My main advice would be to stop thinking about replacing your job with another job. It doesn't matter if you cannot do everything that may need to be done. You can find people who can do whatever is needed. Your job is to start and grow a business that will be successful over the long-term. Change your mindset to start thinking like a business owner instead of an employee.
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  • Profile picture of the author Monja
    what do you have to lose? in case you can't do what a customer requests you simply outsource - go to odesk and hire someone for $10 an hour or less. the only question what usually bothers me is:
    how do you get clients? have you thought about that (yet)?
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    • Profile picture of the author cshilling22
      Originally Posted by Monja View Post

      what do you have to lose? in case you can't do what a customer requests you simply outsource - go to odesk and hire someone for $10 an hour or less. the only question what usually bothers me is:
      how do you get clients? have you thought about that (yet)?
      There are many ways to acquire clients and most of them have minimal cost or are free. You just need to start taking action, see what works well for you in your area, and continue to focus on those tactics.
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      • Profile picture of the author Monja
        seriously - can you list some? I'd be interested, really


        Originally Posted by cshilling22 View Post

        There are many ways to acquire clients and most of them have minimal cost or are free. You just need to start taking action, see what works well for you in your area, and continue to focus on those tactics.
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        • Profile picture of the author Patrick
          Originally Posted by Monja View Post

          seriously - can you list some? I'd be interested, really
          First tip (looking at your signature): expand yourself outside fiverr, reach out clients who are there in odesk, elance, etc. Specialize in some areas where you are strong at and what the market needs. If you stay in fiverr your work will be limited to only the $5 you are getting there...

          Added: My situation is different, I know where to look for clients but I don't have time to look.
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  • Profile picture of the author Igor Fridrihs
    Yes you can succeed by creating websites for small business owners. The biggest challenge for you will be to find clients. Small business owners do not want to invest in marketing. Most of them get plenty of excuses for it. So be carefully with them. Many of them want a lot for nothing.
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  • Profile picture of the author dhaniramkesari
    Best advice I can give is go for it.

    Don't quit your job just yet but get a few clients who you can get started with. As for the coding part, I see no reason why you cannot outsource any work in that area. There are plenty of Warriors experienced in that area that I'm sure would be willing to strike up a business partnership with you should you ever need help.
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