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Ezine Clickthrough Ratio

by cookiejim
14 replies
I realize that this is subjective, but what do you consider to be a good click to view ratio for articles that are posted on ezine.com. I am relatively new to this and i have no idea if that is good or bad. I am currently getting just over 12% of the viewers clicking to get to my sites.
#clickthrough #ezine #ratio
  • Profile picture of the author p2y
    That's not a bad ratio, a few things you can do to increase your ratio is keep your articles shorter (250-350 words), write your articles in "step 1, step 2, step 3" etc format, and to use both opening and closing hooks to entice them for more information.
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  • Profile picture of the author Zeus66
    12% is decent. Not great, not poor. Your author box at the end is incredibly important to improve CTR. Make sure it has 2 things: a strong call to action + some benefit to the reader.

    The call to action needs to be an explicit instruction to click to your site. Simple enough. The benefit to your reader is a bit trickier. Part of this comes from leaving them hanging a bit at the end of your article itself. Don't give the whole candy store away in the article. Finish the article so your author box leads them nicely into the perception that they'll close the loop (so to speak) by clicking your link.

    Works like a charm. I bet you can get your CTR to 20% or higher if you do those 2 things. It does depend on the niche to some extent, but overall this is what works best in my experience across a wide range of niches.

    John
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  • Profile picture of the author captivereef
    I average about 16-17%. Some articles do very well and others with the same bio box do bad. Its a numbers game really!
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    • Profile picture of the author yoshiko
      Yeah, my total average is about 16+% with some niches ranging as high as 30%.

      The CTR in some cases depends very much on the niche you are writing about.
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      • Profile picture of the author saintsguy
        Maybe a dumb question but how do I find out what niches have the high CTR'S?
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  • Profile picture of the author steveniam
    I have one article which have a viewerships of 20 with a CTR of 30%. However I am more interested in the absolute number.

    I have another article with a viewership of 20,000 but with a CTR of 5% which I spend quite a bit of time to market the article. I have quite a few other articles with high viewerships but with low CTRs

    I still prefer articles with high viewerships with a lower CTR as the absolute number is much higher.
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    • Profile picture of the author entry
      Can you check the individual click through ratio for 'individual' articles?

      or just check the clickthrough ratio for the total articles? Article(s) Views:

      URL CLicks:?

      how can you check individual click through rates for individual?

      and this clickthru ratio you are working, you have to work it out yourself, it isnt displayed as a value on your account, is it ?
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      • Profile picture of the author J smith
        Anything below 10% is pretty bad. 20-30% is pretty nice, above 30% is outstanding. At least that's how I look at my articles
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        • Profile picture of the author steveniam
          If my articles have few articles views, no matter how good the ratio it's not good for me .

          Now I am more concerned to have high articles views and even at low ratio, the absolute number will be much better. Of course you will need to spend quite a bit of your time to market your articles to get high articles views.

          I can get click throughs ranging from a few hundreds to almost a thousand for an article in less than 90 days. As a result there is no need to submit tons of articles in order to get the clickthroughs you have targetted.

          Originally Posted by J smith View Post

          Anything below 10% is pretty bad. 20-30% is pretty nice, above 30% is outstanding. At least that's how I look at my articles
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          • Profile picture of the author J smith
            Originally Posted by steveniam View Post

            If my articles have few articles views, no matter how good the ratio it's not good for me .

            Now I am more concerned to have high articles views and even at low ratio, the absolute number will be much better. Of course you will need to spend quite a bit of your time to market your articles to get high articles views.

            I can get click throughs ranging from a few hundreds to almost a thousand for an article in less than 90 days. As a result there is no need to submit tons of articles in order to get the clickthroughs you have targetted.

            Definitely true, but think about how much better your results could've been if you improved your ctr. Even just going from 5% to 6% is a 20% increase! Also, I find that ctr has little to do with number of views, meaning that you can improve one without affecting the other.

            Number of views generally has to do with a catchy title/brief description, whether or not it shows up in search engines and other promotional stuff. CTR mostly has to do with how well the signature ties in with the article's content, and how strong the call to action is.

            While ultimately the number of clicks is what matters the most, regardless if it is a result of high ctr or high views, I just think it's best to shoot for both.
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      • Profile picture of the author steveniam
        Go to - Author Tools --> View My Article Reports

        It will show you the articles views, URL clicks EzinePublisher etc. To get your CTR ratio, you need to calculate manually.

        Originally Posted by entry View Post

        Can you check the individual click through ratio for 'individual' articles?

        or just check the clickthrough ratio for the total articles? Article(s) Views:

        URL CLicks:?

        how can you check individual click through rates for individual?

        and this clickthru ratio you are working, you have to work it out yourself, it isnt displayed as a value on your account, is it ?
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  • Profile picture of the author David Raybould
    Hey Jim,

    Personally, I consider anything less than
    25% to be a failure, so I'll tweak it until
    it's above that.

    I've got a free report you can download
    from the war room that tells you exactly
    how to get much higher CTRs.

    There's no optin needed, and it's easy
    stuff you can implement today.

    Hope you guys get some use from it.


    -David Raybould
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  • Profile picture of the author yommys01
    I think the CTR depends on the niche. My CTR in the weight loss niche is below 10%, Acne 12%, catch the cheating spouse 21-25% ( not stable).
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    • Profile picture of the author affilcrazy
      This is something that i always wondered about. I think when i initially started article marketing, i was happy with a 10% clickthrough rate. Then after studying the subject a little, i came across people who were averaging 25%+ and even saw a thread here, i belive it was by Nathan (Hagan..i think!!) where he had a 44% clickthrough rate, that had produced over 12,000 clicks in a 5 month period. Wow!!

      That's when i knew i had scope for a lot of improvement in my article writing and author's bio. I'm happy that the niche i have targetted through April has produced an average 28% clickthrough rate, but now realise i can further improve on that!

      The main thing to look at is, yes, you definitely want to provide valuable information and you want to do exactly what you have said you will in the article title, however, you do want to leave your readers hanging a bit and wanting more information.

      A couple of techniques that have worked well for me are:-

      - Countdown of Tips/Strategies - so your article title may be something like "5 Killer Strategies to Lose Belly Fat". So you start your article with number 5, then 4 and so on until you get to number 1 at the bottom of your article. This ensures that your reader stays with you throughout the article. Then in your author's bio, you mention that these are 5 of the top strategies, but you have your personal favourite that has not been included in the article. In order for your reader to discover your number one method they need to click through to your site.

      - Write an article that has an air of Mystery in the headline - "Do Any Of These Fat Loss Products Actually Ever Work?". So your article is then based around the Products in your niche and the fact that many may not live up to expectations. You will want to give your reader some tips and certain features and benefits to look out for when shopping for a product. Finally in your author's bio, you let your reader know that you have given a personal review of the top 5 products on the marketplace and marked them out of ten. Continuing with the mystery theme, call on your reader to discover, which products actually do what they say and which products are just a load of hype!

      Cheers
      Partha
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