Thank you page with download or without?

19 replies
I once again seek your advice Warriors!

So here is the deal:

I have an optin form on my website, where visitors will receive an eBook once they enter their email.

My problem is I don't know if I should send them directly to a thank you page with a download link or to a thank you page asking them to check their email?

This may seem a bit silly but I want my website to be as user-friendly as possible but at the same time I want to avoid people entering 'fake emails' just to leech the eBook.
#download #page
  • Profile picture of the author twister85
    Sending people directly to the download page is an example of single optin subscription, in other words not a genuine subscriber. You should ask them to check their email and confirm the subscription on the thank you page to receive the ebook because double optin assures quality of email as well as public interest in your gift.
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  • Profile picture of the author Andrey Doichev
    I have always used single opt-in with a monetized download page. It has worked splendid. You can monetize your downloag page with pay per lead programs ( $1 per single and up to $2.5 for double opt-ins sent by you)
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  • Sending people directly to the download page is an example of single optin subscription, in other words not a genuine subscriber. You should ask them to check their email and confirm the subscription on the thank you page to receive the ebook because double optin assures quality of email as well as public interest in your gift.
    I can see what you mean about assuring quality of their emails. I do want to have a quality list but not at the cost of losing too many subscribers though.

    TLC Platform - Video Squeeze Page And Landing Pages Made Easy is great for what Twister described.
    Thanks, I'll have a look at it!

    I would insert affiliate links on the download page. People do things in three's when they discover the possibly of fixing their problems.
    I've considered this, I think I might give it a try :-)

    I have always used single opt-in with a monetized download page. It has worked splendid. You can monetize your downloag page with pay per lead programs ( $1 per single and up to $2.5 for double opt-ins sent by you)
    You get the optin and then make them optin into another list or?

    I'm not quite sure what you mean? Care to explain a bit further? :-)
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    • Profile picture of the author twister85
      Originally Posted by Frederik Jorgensen View Post

      I can see what you mean about assuring quality of their emails. I do want to have a quality list but not at the cost of losing too many subscribers though.
      Well You have to choose between quality or quantity! its on you. But according to me, quality pays more.
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      • Originally Posted by twister85 View Post

        Well You have to choose between quality or quantity! its on you. But according to me, quality pays more.
        I think I'll start without a confirmation but maybe add as my list gets bigger, so I have the experience of trying both.
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  • Profile picture of the author talfighel
    Frederik,

    Why not do both?

    When someone subscribes to your list, give them the download link on the thank you page.

    You can and should also send them the ebook download link in your first and second emails.

    Nothing wrong with doing both at the same time.
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    • Originally Posted by talfighel View Post

      Frederik,

      Why not do both?

      When someone subscribes to your list, give them the download link on the thank you page.

      You can and should also send them the ebook download link in your first and second emails.

      Nothing wrong with doing both at the same time.
      Yes, that is what I'm thinking. I will go with this! Thank you!

      Even though some people might use 'fake emails' they are probably not worth having on my list and do not earn the right to receive all my great tips and tricks ;D
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      • Profile picture of the author talfighel
        Originally Posted by Frederik Jorgensen View Post

        Yes, that is what I'm thinking. I will go with this! Thank you!

        Even though some people might use 'fake emails' they are probably not worth having on my list and do not earn the right to receive all my great tips and tricks ;D
        If you are thinking that they are using FAKE EMAILS then don't post the link on your THANK YOU page.

        Have them use the right email address if they want to download the ebook. Those who use fake emails will not be able to get a hold of your ebook.
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        • Originally Posted by talfighel View Post

          If you are thinking that they are using FAKE EMAILS then don't post the link on your THANK YOU page.

          Have them use the right email address if they want to download the ebook. Those who use fake emails will not be able to get a hold of your ebook.
          Yes, that was my concern but I think I'll do both like you suggested above :-)
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          • Profile picture of the author jrimshot
            One additional option is to give them a '2nd chance' by putting a copy of your optin form on the download page.

            Indicate that, if they didn't use their primary email, they should do so now to ensure that they get future updates and/or additional discounts/offers/freebies, whatever...

            One additional benefit here: If someone ends up on your download page by Any Other means, you still have a chance to capture their information.
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            • Originally Posted by jrimshot View Post

              One additional option is to give them a '2nd chance' by putting a copy of your optin form on the download page.

              Indicate that, if they didn't use their primary email, they should do so now to ensure that they get future updates and/or additional discounts/offers/freebies, whatever...

              One additional benefit here: If someone ends up on your download page by Any Other means, you still have a chance to capture their information.
              I like that!

              But how do I go about doing this? Like what should I write to get them to optin?

              I guess: "If you used a fake email, use a real one now" wouldn't convert too well :-p

              I'm thinking something like this might work: "Make sure you're subscribed to receive future eBooks, tips etc.."
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  • Profile picture of the author mrandell
    Confirmed Opt-in is the way to go. let a aweber or whatever autoresponder you're using take over when they opt-in on your site, they are sent to confirmed opt-in, on the success page put in your down link URL. They will then download the product and at the same time added to your list.
    Hope this helps.
    Miker
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  • Profile picture of the author Willie Crawford
    There are cases where I put the link on the thankyou page,
    and cases where I don't. It depends upon my purpose.

    Sometimes I primarily want to get an ebook or report in
    their hands more than I want them as a subscriber. In that
    case, I'm not concerned if they used a bogus email
    address, so I just give them the ebook, but also include the
    link in the follow-up email... in case they get disconnected
    before reaching the download page.

    In other cases, my purpose IS to actually get them on a list,
    and I only deliver the product after I've verified that they
    gave me a valid email address.

    A lot of people are accustomed to looking for the download
    link in an email, so I most often do both... but again, it
    depends upon my ultimate purpose in each case.

    Willie
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    • Originally Posted by Willie Crawford View Post

      There are cases where I put the link on the thankyou page,
      and cases where I don't. It depends upon my purpose.

      Sometimes I primarily want to get an ebook or report in
      their hands more than I want them as a subscriber. In that
      case, I'm not concerned if they used a bogus email
      address, so I just give them the ebook, but also include the
      link in the follow-up email... in case they get disconnected
      before reaching the download page.

      In other cases, my purpose IS to actually get them on a list,
      and I only deliver the product after I've verified that they
      gave me a valid email address.

      A lot of people are accustomed to looking for the download
      link in an email, so I most often do both... but again, it
      depends upon my ultimate purpose in each case.

      Willie
      Thank you once again Willie! I think I will start off by doing both because like you said it is possible someone will get disconnected or have another tech issue when trying to reach the thank you page.

      Originally Posted by mrandell View Post

      Confirmed Opt-in is the way to go. let a aweber or whatever autoresponder you're using take over when they opt-in on your site, they are sent to confirmed opt-in, on the success page put in your down link URL. They will then download the product and at the same time added to your list.
      Hope this helps.
      Miker
      Maybe I will do this later but I will start without sending them confirm emails.
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  • Profile picture of the author Igor Fridrihs
    Try both and look at the conversion. Make something like a split test.
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  • Profile picture of the author MatthewWoodward
    Hi,

    I would do this

    email opt in > please confirm > confirm email > thank you page

    Then send the link to the ebook in the first email of the autoresponder

    On the thank you page you can-

    promote affiliate offers
    get them to connect with you on social media
    use a tell your friends script of some sort
    etc etc etc

    This works because once people take action, they take action again and thank you pages / order confirmation pages etc are some of the highest converting pieces of real estate on any website.
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    • Profile picture of the author Smith18
      Originally Posted by MatthewWoodward View Post

      Hi,

      I would do this

      email opt in > please confirm > confirm email > thank you page

      Then send the link to the ebook in the first email of the autoresponder

      On the thank you page you can-

      promote affiliate offers
      get them to connect with you on social media
      use a tell your friends script of some sort
      etc etc etc

      This works because once people take action, they take action again and thank you pages / order confirmation pages etc are some of the highest converting pieces of real estate on any website.
      That's exactly the structure I went for after a few attempts with my site. Worked a charm. At first, I gave them a direct link to the download, but those subscribers never converted. The best converting ones were the ones that took the time to confirm their email.
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