How to make money helping broke people ...?

I've got a client that specializes in helping people figure out where to go to college ... they do a great job of helping them get into school, qualify for financial aid, etc ... the best part is that they're able to offer their service for free, because colleges pay them to provide the service.

I've helped them build their business to the point where they currently help about 20,000 people per month. Not bad.

I'm looking for ways to expand their offering ... to help these same 20,000 people in other aspects of their lives and hopefully pick up more money along the way.

Last month, we conducted a fairly exhaustive study that ultimately focused on finding other areas of their lives where they feel they need help.

We learned that they OVERWHELMINGLY need help with either "finding a job" or "paying bills" ... over 60% of those surveyed listed one or both of those as critical needs in their lives.

Through other questions, we learned that these people are desperate for help, but they are broke. They are WAY below the poverty level.

So, here's Question 1 ... if you had an active audience of people that felt good about your brand, that you had done something nice for in the last 30-days, and you found out that they needed help finding a job, or that they needed help paying their bills ... how would you help them?

Question 2 ... how would you make money while you help them?

I'm not looking for tricky scammy stuff here. This is a real company with a reputation to uphold. Pretend like you really care about these people and really want to help them find a job and pay their bills.

Thanks!