What you give away can bite you in the butt
But have you ever thought about what you're using for "bait"
In other words... what you're giving away for a freebie can literally make or break your business.
Look, i don't know about most people on here... but my goal, when starting an online business, is to create something of value and that will be around a long time.
That's why any squeeze page I use MUST give away something so valuable... the person receiving it can't wait to come back to me and my site.
But what happens when you give away a crappy PLR ebook that you bought for 99 cents... and is so vague and generic, it doesn't help your prospect with anything?
That's right... you leave your visitor with a bad taste in their mouth.
Put yourself in your prospects' shoes.
If you got excited from a squeeze page offering... entered your name and email... and then got some crummy PLR ebook that just didn't contain any good, valuable advice... would you go back to that person to buy other stuff?
Probably not.
So for the first contact with your prospect... why not give away something that's so valuable, informative, and useful advice... they can't wait to buy what you're offering!
Again, put yourself in your prospects' shoes. if you got a free report you felt was worth $100 or more, and gave you so much useful advice... wouldn't you WANT to go back and buy more?
Or wouldn't you listen up if you got a recommendation from that person, while on their list?
Many internet marketers are so fast to get up and running online, they're willing to just throw up anything to give away as a freebie.
but honestly, that can hurt your online sales more than help.
Because if what you give away is worthless or doesn't really help your prospect... they won't be too keen to try out anything else of yours.
But WOW them with an amazing free report that shows them how to solve a problem they have... and you may find yourself with a lifetime customer who buys anything you promote.
Take it from me, I learned this the hard way back when I started online in 2001.
I gave away the first thing I could find that was free.
And, of course, I got nothing much in return.
these days, I try to give away something I could charge $100 for... and I try to wow my prospect so much, they WANT to be on my list and hear from me.
So, please... take the time and invest in giving away something really valuable and you'll get so much more in return!
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