Think about the items you buy. Did the seller build a warm, fuzzy relationship with you?
Of course not.
I used Splenda in my iced tea today. No relationship between Splenda and I.
I went to a restaurant for lunch. They didn't build a relationship with me. They just serve damn good food and are conveniently located.
The Pepsi I drank last night? Nope no relationship.
The Logitech keyboard I'm typing on that I bought recently? No relationship.
Too many platitudes and inane nonsense in this forum, instead of opening your eyes and seeing how the world really works.
In my niche, I don't "build relationships." People base their decision on whether to buy or not the products I pitch based on whether the product appeals to them.