Building an Email List on a Reviews Based Website

14 replies
Hi all,

It is my understanding that it is ever so critical to build a email marketing list, form a strong trust/bond with that list to make money from it. However, wont building a list from say a reviews site detract attention from product purchases?

My concern is not to have multiple call-to-actions on a landing page. If you want to sell a product, dont confuse potential buyers with another call to action (email list in this instance).

What are your thoughts?
#based #building #email #list #reviews #website
  • Profile picture of the author Andrew Servis
    Originally Posted by tigerbeef View Post

    Hi all,

    It is my understanding that it is ever so critical to build a email marketing list, form a strong trust/bond with that list to make money from it. However, wont building a list from say a reviews site detract attention from product purchases?

    My concern is not to have multiple call-to-actions on a landing page. If you want to sell a product, dont confuse potential buyers with another call to action (email list in this instance).

    What are your thoughts?
    Do you mean purchases from ads on the site? A lot of review sites are set up now to do only one or two things - collect emails and promote affiliate links, and sometimes provide an honest review! People that are looking for reviews of a product are generally seen to be in an "about to buy" phase. Although I do wonder if the review sites are now deemed with much suspicion especially in IM and it is only long term honest review sites that are actually trusted now.

    You can also pitch to people on the list as well. It depends what kind of newletter/content you are emailing them once they are signed up. You need to build a relationship with the list and provide good content before even trying to pitch anything for sale. If you just hit them with blatant sales pitches then unsubscribes from list will happen very quickly.
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  • Profile picture of the author edhuu
    You can offer additional free bonus if people put their email and then direct them to the sales page
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  • Profile picture of the author mikemeth
    Yes give them a free bobus offer and then direct them to product page
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  • Profile picture of the author talfighel
    There is nothing wrong with adding an opt in box on your review page.

    Some of your visitors will not visit the link of the product that you are reviewing so giving them the option to opt in is a good move.
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  • Profile picture of the author joaquin112
    I have already done this so my advice is probably better than everyone else's.

    You forgot to mention how many different products in different niches you review. This is very important, since the more different niches you have, the harder it will be to build lists for all of them. If you focus on a single niche, say dating guides reviews, then you can more easily create a list and promote more related products.

    My advice is to use popup domination instead of a sign up box. Popup domination has a sign up rate of around 5% when done correctly, which is much better than .5 - 2 % from ordinary optin boxes. I have also found that despite what everyone says, people never "hit the back button" when they are presented with a modal window. Some might, but they are so few that I haven't really noticed any differences in bounce rate / exit rate.

    If you review products in more than one niche, programming skills would come in handy to focus on larger niches first. Then as you make more money, you can hire someone to write your follow-up sequence for you.
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  • Profile picture of the author thedanbrown
    You should offer a bonus to all your customers and then tell them after they buy from you to opt-in to get the bonus. You will have customers who actualyl buy and then opt-in and you will also have "freebie seekers" opting-in just trying to get your bonus which is fine as well because they wouldn't have bought from you anyways but they will still join your list.
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  • Profile picture of the author Greedy
    However, wont building a list from say a reviews site detract attention from product purchases?
    Yes, but if your auto-responder is setup correctly, it will convert better over time.

    Making you more money
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    • Profile picture of the author CyberAlien
      Originally Posted by Greedy View Post

      Yes, but if your auto-responder is setup correctly, it will convert better over time.

      Making you more money
      Exactly - remember that making a sale on the spot isn't as good as making multiple sales over time
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  • Profile picture of the author echelon
    In case you are doing launch jacking, one thing you could do is to have the form at the end of posts where you have not completed the review yet. You could ask for an email in exchange of updates and send an email to your subscribers whenever you published a new review. I recall starting the process on one of my sites but I did not complete it.
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    • Profile picture of the author paul54
      I would most definitely have an opt-in form on your review site and if you don't have a landing (squeeze page) up and running, I recommend you get that done as soon as you can.

      You can put messages in your autoresponder that you can send them to your review site.

      Hope this might help and good luck with your business.
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  • Profile picture of the author Stuart Walker
    You want customers to buy from your link. Not every customer who lands on your page will want to buy right now for a variety of reasons.

    They might buy in the future however if you were to contact them again, offer them some value, gain their trust and re-market to them.....how are you going to do that though if they aren't on your email list?
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  • Profile picture of the author Igor Fridrihs
    People who jump to your review page are potential buyers today or tomorrow. You can put opt-in on your review page and offer something free just to collect their emails.
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  • Profile picture of the author PVReymond
    It depends on the objective of the site.

    If your main objective is to sell then you don't want to
    distract them with other things like sing up forms.

    But you can use an exit pop up, this is a powerful technique
    that will help you build a list.

    People that are about to leave your site without taking
    action see it and here you offer a freebie in exchange for
    their email.

    But if your objective is to build a list then you have to
    change your approach.


    Keep pushing to the front and make it happen!
    PV Reymond
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