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Marketing my music online

by Sirr
9 replies
Hey guys (and girls),

I've been fairly successful online with Internet Marketing but as a hobby I'm also a music producer in the house genre. My stepdad is fairly big DJ in the UK in the house scene and we've set up shop to work on tracks, and get our mixes out there.

The idea is to build a fan base by making regular mix compilations of the current hottest tracks and upload them to YouTube in order to build a fan base in that genre. I see some channels with over 100k subscribers that host DJ mixes. I feel this is a great way to promote our own music, and include our music in mixes with buy buttons. A lot of DJ's use these "mixes" on YouTube to check out the hottest tracks so they can buy them.

Currently I've set up profiles on the following:

YouTube
Google+
Facebook Page
Mixcloud
Soundcloud
Reverb Nation
Twitter
Beatport DJ's
MySpace (still great for music)

Managing all of these is going to be difficult so first of all are there any tools online to manage all of these social networks? And are there any other social networks for musicians that may be beneficial?

We've chose a great name to collab together, and thankfully the URL's and usernames on all the social networks we use were available, so it's a good start.

Any advice on social networks would be brilliant.

Many thanks.
#marketing #music #online
  • Profile picture of the author TheCLPro
    Sirr, my uncle is a very well known DJ (hip hop) and I assisted him with developing his Mix-Tape and Music Promotion business using Software Bots. We developed bots to manage his social profiles with continuous updates on music releases, fan development, and outreach. We then had a bot developed to do 3x a week PR with his name and music attached, over 30 days or so we were able to develop a fairly well established online brand... His first mix-tape sold $10,000 worth in sales. Not bad.
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    • Profile picture of the author Sirr
      Originally Posted by TheCLPro View Post

      Sirr, my uncle is a very well known DJ (hip hop) and I assisted him with developing his Mix-Tape and Music Promotion business using Software Bots. We developed bots to manage his social profiles with continuous updates on music releases, fan development, and outreach. We then had a bot developed to do 3x a week PR with his name and music attached, over 30 days or so we were able to develop a fairly well established online brand... His first mix-tape sold $10,000 worth in sales. Not bad.
      That's some great numbers there! I'd love to be able to focus my energy in music and make money via music and marketing and do that as a full time job. Music is my real passion in life.
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  • Profile picture of the author gabibeowulf
    What I would do is actually focus on one or two channels first, mainly Youtube and Facebook.

    I would suggest paying for ads to build a Facebook fanpage. It doesn't cost an arm and a leg to build a loyal following.

    For Youtube, I suggest advertising your videos via PPC, the main goal being building channel subscribers.

    Everytime you post something new on Youtube or FB, your subscribers will be notified and once you get to critical mass, your content will be shared and you'll enjoy organic growth.

    -Gabriel
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    • Profile picture of the author TheCLPro
      Originally Posted by gabibeowulf View Post

      What I would do is actually focus on one or two channels first, mainly Youtube and Facebook.

      I would suggest paying for ads to build a Facebook fanpage. It doesn't cost an arm and a leg to build a loyal following.

      For Youtube, I suggest advertising your videos via PPC, the main goal being building channel subscribers.

      Everytime you post something new on Youtube or FB, your subscribers will be notified and once you get to critical mass, your content will be shared and you'll enjoy organic growth.

      -Gabriel
      Good point, ALSO... If your music is really good, share it on Social sharing sites such as Reddit.com - If it catches on with the community, that may be your one and only ticket to a fan base. Many viral videos and up and coming musicians developed popular from grass roots social sites.
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    • Profile picture of the author Sirr
      Originally Posted by gabibeowulf View Post

      What I would do is actually focus on one or two channels first, mainly Youtube and Facebook.
      You might be right there. I'd probably throw Twitter into it too as it's a large network that has potential.

      Thanks
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  • Profile picture of the author Smith18
    Twitter and facebook should be good for promoting to music lovers, there's millions on there! Youtube is oversaturated with music producers so it might be hard to market on there. Having a fan page is essential, and Twitter account. Test some ads out and see how well you can convert, you could even set a simple blog up.
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    • Profile picture of the author Sirr
      Thanks for the useful comments guys.

      Originally Posted by Smith18 View Post

      Twitter and facebook should be good for promoting to music lovers, there's millions on there! Youtube is oversaturated with music producers so it might be hard to market on there. Having a fan page is essential, and Twitter account. Test some ads out and see how well you can convert, you could even set a simple blog up.
      I disagree with YouTube. If you're promoting a single track then yes, it's hard unless you have a way to get users to your video. But my idea is to upload mixes, like 1 hour long mixes of the hottest tracks in the genre and do 3 or 4 per week. The thing is DJ's use YouTube to listen to mixes so they can see what new tracks are out. Ordinary people search them too, I do it a lot.

      I plan on building up a subscriber base by releasing mix cds on a continual basis. Then, when my subscriber base increases I can start putting my own tracks in the mix cds. I can also put up promo tracks of stuff we're releasing. That way I'll have a subscriber base in the genre that might me interested, or at least give it a watch and boost up the numbers. It's all a numbers game, the more views you get the more you move up the ranks and YouTube starts giving you real exposure. That's when things start taking off and sales start coming in.

      I've seen some mix CD's on youtube with over 5 million views. People love them. I'm fortunate to be a DJ to be able to do this.

      The plan is to grow our name (basically our brand, and the music is our products).
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  • Profile picture of the author RogueOne
    Youtube is oversaturated with music producers so it might be hard to market on there.
    If you optimize your videos well, you can rise above the competition.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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