Photoshop Tutorial site. Is it useful?

19 replies
Hi,

I recently started a Photoshop tutorial site. But I don't seem to be getting much traffic. Is it because people are not interested, or is it because of lack of proper advertising (publicity) ?

Please share your opinion.
#photoshop #site #tutorial
  • Profile picture of the author Jason Moffatt
    It just takes some time bro.

    You'll need some targeted links from other photoshop sites most likely.

    My site Photoshop tutorials, free Adobe Photoshop guides gets about 150 organic visitors a day from the search engines.

    I'm sure I could boost that number but I never do much of anything with it.

    Also, I've had a hard time getting most of the browsers to buy anything.
    Signature
    FREE 7-Day Video Training On How To Get People To Know, Like, Trust & Buy From You - http://www.nichefamous.com/
    {{ DiscussionBoard.errors[743811].message }}
    • Profile picture of the author amits97
      Originally Posted by Jason Moffatt View Post

      It just takes some time bro.

      You'll need some targeted links from other photoshop sites most likely.

      My site Photoshop tutorials, free Adobe Photoshop guides gets about 150 organic visitors a day from the search engines.

      I'm sure I could boost that number but I never do much of anything with it.

      Also, I've had a hard time getting most of the browsers to buy anything.
      Your site is good man.
      {{ DiscussionBoard.errors[743818].message }}
      • Profile picture of the author Minisite Nerd
        It's a touch niche man. You've got some really top notch sites out there that you're competing against that put out cutting edge stuff.
        {{ DiscussionBoard.errors[743940].message }}
        • Profile picture of the author amits97
          Originally Posted by Minisite Nerd View Post

          It's a touch niche man. You've got some really top notch sites out there that you're competing against that put out cutting edge stuff.
          Yeah..I know that. Trying to improve

          Originally Posted by Jeff Henshaw View Post

          You also have to bear in mind that there are a multitude of both free and paid videos on the Internet which focus on different aspects of using Photoshop.

          I have some myself which have master resale rights and others where I have purchased the .avi files, so that I can customise them.

          I would suggest that you focus on the latest edition of Photoshop, where there may be less competition due to the price of the software, and develop some kick butt tutorials, not just for the beginner, but in particular for users of the very advanced features.

          Just my thoughts and I hope that they help.

          Regards,
          Jeff Henshaw.
          Thank you for your valuable tips.
          {{ DiscussionBoard.errors[744018].message }}
      • Profile picture of the author Jeff Henshaw
        You also have to bear in mind that there are a multitude of both free and paid videos on the Internet which focus on different aspects of using Photoshop.

        I have some myself which have master resale rights and others where I have purchased the .avi files, so that I can customise them.

        I would suggest that you focus on the latest edition of Photoshop, where there may be less competition due to the price of the software, and develop some kick butt tutorials, not just for the beginner, but in particular for users of the very advanced features.

        Just my thoughts and I hope that they help.

        Regards,
        Jeff Henshaw.
        {{ DiscussionBoard.errors[743953].message }}
  • Profile picture of the author bhmentor
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[744037].message }}
  • Profile picture of the author forest_boy001
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[744097].message }}
    • Profile picture of the author amits97
      Originally Posted by forest_boy001 View Post

      As a beginner in learning photoshop and a visitor, what i actually want is amazing tricks on how to edit or create a totally new picture, that is so amazing, something that i could proudly show to the other people. And I want tutorials are easy to understand and follow.(Make sure of that, if not, I personally, will not come back anymore into that site..)
      In your keyword include this 'free photoshop tutorials', unique photoshop tutorials,
      that's what I always search on google when finding tutorials.
      Thank you for your advice.
      {{ DiscussionBoard.errors[744103].message }}
  • Profile picture of the author NetRevolutionInc
    It took me a few months to really get comfortable with it. Even now i still am quite a novice. Photoshop is great for banners & craigslist.
    {{ DiscussionBoard.errors[744109].message }}
    • Profile picture of the author Marty S
      Very competitive market if you ask me, and monetizing it might be even more difficult.

      There was suggestion above to have a site more task oriented, and I have to agree with this becuase you can catch someone in a buying cycle by being more specific.

      For example if you had a site that showed how to make effective animated gif banners of different sizes then your opt-ins would be predictably interested in marketing and advertising.

      If you showed how to create art collages from photos you might assume that your opt-ins are interested in printing and frame mounting.

      Just a thought, but I think you have to be more long-tail oriented when you have to compete with a behemoth like lynda.com for example.
      {{ DiscussionBoard.errors[744285].message }}
    • Profile picture of the author amits97
      Originally Posted by NetRevolutionInc View Post

      It took me a few months to really get comfortable with it. Even now i still am quite a novice. Photoshop is great for banners & craigslist.
      True. It takes time to use it properly.

      Originally Posted by Marty S View Post

      Very competitive market if you ask me, and monetizing it might be even more difficult.

      There was suggestion above to have a site more task oriented, and I have to agree with this becuase you can catch someone in a buying cycle by being more specific.

      For example if you had a site that showed how to make effective animated gif banners of different sizes then your opt-ins would be predictably interested in marketing and advertising.

      If you showed how to create art collages from photos you might assume that your opt-ins are interested in printing and frame mounting.

      Just a thought, but I think you have to be more long-tail oriented when you have to compete with a behemoth like lynda.com for example.
      Thank you. I will consider those points.

      Originally Posted by igorhelpsyousucceed View Post

      Hey Amits,

      A traffic problem can only
      come from a lack of advertising.

      But you do not have to be paying for it,
      use the free methods of SEO, videos, blogs, etc.

      Photoshop is a huge niche online. You can make it happen.

      Igor

      Igor, I already tried some free methods. Guess it takes time.
      {{ DiscussionBoard.errors[744450].message }}
  • Profile picture of the author Igor Kheifets
    Hey Amits,

    A traffic problem can only
    come from a lack of advertising.

    But you do not have to be paying for it,
    use the free methods of SEO, videos, blogs, etc.

    Photoshop is a huge niche online. You can make it happen.

    Igor
    {{ DiscussionBoard.errors[744382].message }}
  • Profile picture of the author Nicholas William
    hey amits.
    beautiful looking site you've put together, but you've chosen a very tough niche. Reason being, there are existing sites that have HUGE amounts of expert content and their readers are pretty darn loyal.

    The thing with graphics, is that a process cant be improved all that much so it's hard to gain an advantage over the other tutorial sites. Really, it's going to come down to your variety and quantity of content. If you kept creating tutorials for years, you'd have one of the best sites around... but it's not really something you can walk into with a few dozen pages and hope to get good traffic. If you're in it for the long haul, then keep on keeping on. If you want some type of instant gratification, I'd recommend that you put your awesome skills with pixels to good work by redesigning and flipping sites. There are much less competitive niches out there that would see ROI much faster than the graphics niche.

    good luck tho buddy, I like your style
    Signature
    Words can't explain how excited I am with facebook advertising... I promise to share more in the new year! www.enicholas.com
    {{ DiscussionBoard.errors[744476].message }}
    • Profile picture of the author amits97
      Originally Posted by Nicholas William View Post

      hey amits.
      beautiful looking site you've put together, but you've chosen a very tough niche. Reason being, there are existing sites that have HUGE amounts of expert content and their readers are pretty darn loyal.

      The thing with graphics, is that a process cant be improved all that much so it's hard to gain an advantage over the other tutorial sites. Really, it's going to come down to your variety and quantity of content. If you kept creating tutorials for years, you'd have one of the best sites around... but it's not really something you can walk into with a few dozen pages and hope to get good traffic. If you're in it for the long haul, then keep on keeping on. If you want some type of instant gratification, I'd recommend that you put your awesome skills with pixels to good work by redesigning and flipping sites. There are much less competitive niches out there that would see ROI much faster than the graphics niche.

      good luck tho buddy, I like your style
      Thanks. I will contact you later on.

      Originally Posted by Dylan Jones View Post

      I was in this market a few years ago. My first month of launching the site got like 20,000 or so visitors, and a bunch of free press from other sites.

      This was right when the "Web 2.0" thing was becoming big, and all the designers wanted to make things more "2.0", so I made some good tutorials about how to make web 2.0 this, and web 2.0 that, haha.

      It was SUPER easy to get A TON of traffic to these sites from sites like Good Tutorials, and Pixel2Life, and a few others. I knew many people who were paying others to create tutorials, and they would get their money back that week. With advertising like adsense, etc etc, because there was so much traffic to play with.

      But... it died, and it died HARD!

      Let me explain...

      The owners of sites like Jason Moffatts decided that only GOOD tutorials would get approved, so it didnt effect me much, made me work harder, but for a TON of people they were out of business, so to speak.

      The tutorials they were getting to create were just crap, and no one wanted them on their directories anymore, because there was just soo much of "same-ole" type of tutorials being created.

      So the traffic potential was there, but the "Tutorial Arbitrage" style was dying, and only the good writers and producer were getting all the traffic. It happen pretty fast too!

      I noticed that my tutorials started to get picked up by sites like SmashingMagazine.com - I never heard of the site at the time. This is what made the change in the niche...

      Sites like SM, FreelanceSwitch, GoMedia and a few others were making BIG sites where industry PROS were teaching, and writing the content. (BIG CHANGE) No more crappy little adsense sites, because these guys owned the niche.

      I had my ideas how I could make a site to meet their standard, but I got lazy, and sold my site. Thats ANOTHER story, haha...

      The profit model changed dramatically, and it was long over due...

      You can make money with adsense on these sites, but you really wanna sell something.

      Freelance Switch has the Membership site, the marketplaces like ThemeForest, FlashDen, etc etc.

      GoMedia has a AWESOME store for vector graphics, and other print type material.

      Video Co-Pilot has amazing FREE tutorials, and AMAZING paid content to support the tutorials.

      Smashing Magazine has the Job board, and is a GREAT place to advertise, so they make their money that way.

      3D Buzz has INSANELY detailed free tutorials (hundreds of VIDEO tutorials) with a membership side of it, and a TON of paid courses, and classrooms. They pushed the FREE-LINE to levels unknown way before any other site did. They covered everything, and they did it all for free. (then they started to make a "premium" side of things)

      So with ALL that said, haha, I got some advice for ya Amit...

      I took a look at your site, AmitsPSWorld.com, and I have some suggestions...

      Nichify it even more! Photoshop tutorials ain't gonna cut it anymore.

      You should be "text style tutorials" or "website tutorials", make your site, and other sites about ONE style of tutorials that cover those in detail. You can either focus on a certain area of design, a style of design (grunge, or clean), element of design (headers, or brochures), etc etc.

      You can turn AmitPSWorld into a HUB for a bunch of really good sites focusing on certains and doing GREAT tutorials about them. Long tail kinda stuff.

      Or... I think this is more profitable...

      Make the site for the PEOPLE in the market, not just the tactics, tricks, or whatever.

      You could make your site about making marketing graphics for squeeze pages, mini-sites, ecommerce stores. Make tutorials how to make simple buy now buttons, then talk about the "Direct Response Design Tricks" they can use to make the most out of each visitor, etc etc.

      Then you can make ALOT of money doing this, because your going after people who want to spend money to make money. Your giving them free tutorials, and tutorial source files they can use. (freebie to build list!)

      Now you can upsell them your graphics packages, template packages, PLR ebook covers, advance training, and your own design services.

      Just as a "general photoshop tutorial site" your gonna have a hard time selling a graphics package of any nature unless you know exactly what they are looking for.

      GoMedia makes tutorials about using vector images for print, tshirts, band posters, and they sell killer vector files to do it.

      Freelance does the same, and now you can too.

      So just model it off them.

      This is ALL assuming, of course, that your the designer, and not the middle man getting others to write the tutorials for you. Which still can be done if you nichify to a group of people or to a certain style of design.

      Good luck Amit!

      - Dylan
      Wooh...you really changed my perspective of a tutorial site. My story is kinda like this: I was bored and I seached for good tutorial sites and I landed at psd.tutsplus.com and boy! I was amazed by their content, theme, etc. They were making a lot of money too (ads, plus membership and so on). This urged me to create a tutorial website like them and I ended up in the current situation.

      Guess I need to rework. A really useful post you've made.

      I will be back!
      {{ DiscussionBoard.errors[744591].message }}
  • Profile picture of the author Nicholas William
    oh one more suggestion. Making graphics packs is a great way of creating passive income... if you're any good at vector art, create box sets based upon high usage images and put them out to pasture. This is very easy coin, and most graphics designers aren't savvy enough to sell their artwork other than to clients so your stuff will always sell if you market in the right places. I can point you in the right direction if you need guidance
    Signature
    Words can't explain how excited I am with facebook advertising... I promise to share more in the new year! www.enicholas.com
    {{ DiscussionBoard.errors[744481].message }}
  • Profile picture of the author AgencyScripts
    I was in this market a few years ago. My first month of launching the site got like 20,000 or so visitors, and a bunch of free press from other sites.

    This was right when the "Web 2.0" thing was becoming big, and all the designers wanted to make things more "2.0", so I made some good tutorials about how to make web 2.0 this, and web 2.0 that, haha.

    It was SUPER easy to get A TON of traffic to these sites from sites like Good Tutorials, and Pixel2Life, and a few others. I knew many people who were paying others to create tutorials, and they would get their money back that week. With advertising like adsense, etc etc, because there was so much traffic to play with.

    But... it died, and it died HARD!

    Let me explain...

    The owners of sites like Jason Moffatts decided that only GOOD tutorials would get approved, so it didnt effect me much, made me work harder, but for a TON of people they were out of business, so to speak.

    The tutorials they were getting to create were just crap, and no one wanted them on their directories anymore, because there was just soo much of "same-ole" type of tutorials being created.

    So the traffic potential was there, but the "Tutorial Arbitrage" style was dying, and only the good writers and producer were getting all the traffic. It happen pretty fast too!

    I noticed that my tutorials started to get picked up by sites like SmashingMagazine.com - I never heard of the site at the time. This is what made the change in the niche...

    Sites like SM, FreelanceSwitch, GoMedia and a few others were making BIG sites where industry PROS were teaching, and writing the content. (BIG CHANGE) No more crappy little adsense sites, because these guys owned the niche.

    I had my ideas how I could make a site to meet their standard, but I got lazy, and sold my site. Thats ANOTHER story, haha...

    The profit model changed dramatically, and it was long over due...

    You can make money with adsense on these sites, but you really wanna sell something.

    Freelance Switch has the Membership site, the marketplaces like ThemeForest, FlashDen, etc etc.

    GoMedia has a AWESOME store for vector graphics, and other print type material.

    Video Co-Pilot has amazing FREE tutorials, and AMAZING paid content to support the tutorials.

    Smashing Magazine has the Job board, and is a GREAT place to advertise, so they make their money that way.

    3D Buzz has INSANELY detailed free tutorials (hundreds of VIDEO tutorials) with a membership side of it, and a TON of paid courses, and classrooms. They pushed the FREE-LINE to levels unknown way before any other site did. They covered everything, and they did it all for free. (then they started to make a "premium" side of things)

    So with ALL that said, haha, I got some advice for ya Amit...

    I took a look at your site, AmitsPSWorld.com, and I have some suggestions...

    Nichify it even more! Photoshop tutorials ain't gonna cut it anymore.

    You should be "text style tutorials" or "website tutorials", make your site, and other sites about ONE style of tutorials that cover those in detail. You can either focus on a certain area of design, a style of design (grunge, or clean), element of design (headers, or brochures), etc etc.

    You can turn AmitPSWorld into a HUB for a bunch of really good sites focusing on certains and doing GREAT tutorials about them. Long tail kinda stuff.

    Or... I think this is more profitable...

    Make the site for the PEOPLE in the market, not just the tactics, tricks, or whatever.

    You could make your site about making marketing graphics for squeeze pages, mini-sites, ecommerce stores. Make tutorials how to make simple buy now buttons, then talk about the "Direct Response Design Tricks" they can use to make the most out of each visitor, etc etc.

    Then you can make ALOT of money doing this, because your going after people who want to spend money to make money. Your giving them free tutorials, and tutorial source files they can use. (freebie to build list!)

    Now you can upsell them your graphics packages, template packages, PLR ebook covers, advance training, and your own design services.

    Just as a "general photoshop tutorial site" your gonna have a hard time selling a graphics package of any nature unless you know exactly what they are looking for.

    GoMedia makes tutorials about using vector images for print, tshirts, band posters, and they sell killer vector files to do it.

    Freelance does the same, and now you can too.

    So just model it off them.

    This is ALL assuming, of course, that your the designer, and not the middle man getting others to write the tutorials for you. Which still can be done if you nichify to a group of people or to a certain style of design.

    Good luck Amit!

    - Dylan
    {{ DiscussionBoard.errors[744543].message }}
  • Profile picture of the author Nicholas William
    Dylan.. you've hit the nail on the head, looks like you've got a tonne of experience in this niche mate

    Amits, there's not much more I could say that Dylan hasn't so you've got some really good guidance and inside knowledge on the subject now. Try to follow his advice and you'll save a lot of time and energy
    Signature
    Words can't explain how excited I am with facebook advertising... I promise to share more in the new year! www.enicholas.com
    {{ DiscussionBoard.errors[744633].message }}
  • Profile picture of the author Quentin
    I am the same as Jason in that I get about 200 unique visitors from organic search a day. My site is really where I just document the various things I do so I have a reference. Never mean it to be a business.

    Photoshop Tutorials

    Q
    {{ DiscussionBoard.errors[744653].message }}
    • Profile picture of the author Adi E
      Hey Dude

      Try submitting your tutorials to some tutorial directories such as pixel2life or Good-tutorials

      Nice site by the way

      Adi
      {{ DiscussionBoard.errors[744726].message }}
  • Profile picture of the author Vlad Bacioiu
    I think the biggest competition for a site with tutorials is youtube. You need to invest a lot of money,patience and time to rank your site.
    Signature
    {{ DiscussionBoard.errors[4299962].message }}

Trending Topics