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50+ Subscribers Per Day. Desperate Niche. No Conversions...

by Krishna876
20 replies
I did some SEO work some time ago in the "how to pass a drug test" market. I used to direct link to a clickbank offer that generated about $10 per day.

About 2 months ago, I decided to try to increase my profit by building a mailing list instead. So I redirected the traffic to a squeeze page and currently get around 30-50 subscribers per day.

For opting into the list, I give them a short report on what they'd have to do to pass the test, then in the report, I link to the clickbank offer that gives them the necessary formula.

My conversions have since fell to about 1 every 2 weeks.

I follow up with them about 2 days later to remind them about the formula once again. But still no conversions there.

I know these people need an instant solution which is why I send them to clickbank right there in the report. But I figure I could build out an email sequence that could include some "how to break addiction" offers etc.

At this point though, I'm wondering if I should just go back to direct linking to the offer instead of trying to build a list.

Let me know if you have any ideas on how I could improve my conversions, or should I just go back to direct linking...
#clickbank #conversions #day #desperate #email #niche #subscribers
  • Profile picture of the author 11811
    Whatever works best, if you ask me
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  • Profile picture of the author simonpiemon
    I think the way to improve this is to mail the list, a LOT.

    Think maybe twice on day 1, and once every day after that.

    The key to mailing list building is to add value - give them tips, content, info, and at every point of contact promote the product. In every mail, every content piece, every report.

    Just giving them one report with a link in will not increase sales as you are actually decreasing the amount of times they are going to the product sales page. Imagine that many wont get the report, many wont read it, many wont click.

    So work the list to INCREASE the amount of time they will go to the sales page, get them there multiple times.

    That's how I'd do it. Especially as you then have a list, so can then promote more than one product to them, and the buyers should keep on buying multiple products.

    HTH.
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  • Profile picture of the author Steve B
    Krishna,

    This is just my opinion. The problem of conversion most likely rests with the product sales page/offer and not with what you're doing to get people on your list.

    A secondary issue could be that your targeting of customers to send to the offer is not right in some regard.

    I think for someone starting out, 30-50 subscribers per day is wonderful - you will have a good sized list in no time. Have you ever thought about creating your own product in the niche and having a professional create a very compelling sales page for you? I think that's what I would do.

    Good luck to you.

    Steve
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    • Profile picture of the author Krishna876
      Definitely plan on creating a product. I know I can do much better than the CB product I'm currently promoting. I just want to make sure it's worth the effort.

      Originally Posted by Steve B View Post

      Krishna,

      This is just my opinion. The problem of conversion most likely rests with the product sales page/offer and not with what you're doing to get people on your list.

      A secondary issue could be that your targeting of customers to send to the offer is not right in some regard.

      I think for someone starting out, 30-50 subscribers per day is wonderful - you will have a good sized list in no time. Have you ever thought about creating your own product in the niche and having a professional create a very compelling sales page for you? I think that's what I would do.

      Good luck to you.

      Steve
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  • Profile picture of the author sirtiman
    I choose 50 subs per day.
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  • Profile picture of the author Jesus Perez
    Every market is different. Not all are conducive towards building a list. And not all of them need "reports".

    You're marketing to a hungry "buy right now because the test is in 2 hours" market. They're scared of failing and need an answer asap. You don't want to be the "answer giver"....that's the salespage's job. You just want to be a messenger.

    If you insist on building a list, try this...

    Instead of giving away a report, tell them you can't publish this information publicly and they need to optin. They'll receive a private email instantly with details.

    In the first email, push the Clickbank page like it's an insider secret.

    Also, make your Autoresponder's "thank you" and "confirmation page" the Clickbank product in case they never check their email.

    Good luck!
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    • Profile picture of the author Krishna876
      I love this suggestion. Makes perfect sense...

      Originally Posted by Jesus Perez View Post

      Every market is different. Not all are conducive towards building a list. And not all of them need "reports".

      You're marketing to a hungry "buy right now because the test is in 2 hours" market. They're scared of failing and need an answer asap. You don't want to be the "answer giver"....that's the salespage's job. You just want to be a messenger.

      If you insist on building a list, try this...

      Instead of giving away a report, tell them you can't publish this information publicly and they need to optin. They'll receive a private email instantly with details.

      In the first email, push the Clickbank page like it's an insider secret.

      Also, make your Autoresponder's "thank you" and "confirmation page" the Clickbank product in case they never check their email.

      Good luck!
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  • Profile picture of the author Stuart Walker
    There could be multiple problems here.

    1. Your free report literally gives them all the information they need so they don't have to purchase the Clickbank product.

    2. Your emails are not convincing enough so no one is opening or clicking the link.

    3. The product sales page isn't up to much though if it was converting before then no reason it wouldn't now.
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    • Profile picture of the author Krishna876
      1. The report only tells them that a secret formula exists and works. The CB product is the formula itself.

      2. I havent really been pushing many emails yet. Just 1 really to follow up and remind them. I figure, based on the market, they need a solution on day 1.

      3. The sales page definitely could do a lot better but it converted some traffic in the past...

      Originally Posted by RockingLastsForever View Post

      There could be multiple problems here.

      1. Your free report literally gives them all the information they need so they don't have to purchase the Clickbank product.

      2. Your emails are not convincing enough so no one is opening or clicking the link.

      3. The product sales page isn't up to much though if it was converting before then no reason it wouldn't now.
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  • Profile picture of the author Randall Magwood
    Test all of the alternatives mentioned by others, and if you still aren't making money from your opt-in list... go back to direct linking. Small check better than no check.
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    • Profile picture of the author Krishna876
      definitely...
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      • Profile picture of the author WarWizard
        Have you put links to the actual product in your report?

        Some vendors allow for a "direct to payment page" link which means you will skip their sales page, and you can use your report to act as the sales page and create a flow where the prospect is lead to click on the 'add to cart' at a few points in your report.
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        • Profile picture of the author rspadi
          50 subscribers/day is a nice number to do some testing. Split test your first email message to your subscribers: different angles, urgency, call to action...

          Immediately after subscription, direct your subscribers to a short pre-sales page with a great headline, the biggest benefits of the CB product (bullet list) and maybe a copy of a few testimonials from the sales page and 2 big call to action buttons underneath the bullet list and the testimonials.

          Is the product you are promoting good? If not, create & market your own ptoduct.

          Is the sales page good? If not, you could write your own sales page and direct the potential buyers from there directly to the CB payment page.
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  • Profile picture of the author J Simon
    I would definitely go back to direct linking. You can still grab emails before you redirect to the sales page as your auto responder thank you page.

    This doesn't look like a situation where you could market to these leads long-term. For anyone that doesn't buy immediately test out a daily email sequence that convinces them why they must have the product.

    The window of opportunity is short so there is no reason not to mail them at least once per day. Make sure you aren't giving away too much in the free report as well if you are going to continue sending it!
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  • Profile picture of the author Marc Rodill
    Jesus is right. I recently opted in to a page about selling gigs on fiverr. The squeeze page didn't promise anything free, it just said that it would tell me about it.

    When you opt in, he takes you directly to the sales page to buy the solution. Then the first email follow-up sends you back to the sales page as well.

    Day two reminds you that you should buy it. And to be honest, I thought it was pretty good and it didn't "annoy" me that he pitched me so soon.

    Case in point, I wanted it. I was interested in buying that information. Maybe someone else who wanted something for free would be upset. Let them be.

    People unsubscribe when you give them free stuff too, doesn't mean you stop.

    You're definitely in that type of market that doesn't need a free report, they just want to get the solution. So instead of direct linking, do the opt-in, then direct link.

    Initially your sales will be lower because you're putting a barrier to entry between them and the sales page, but as your list grows you'll get sales from those follow-ups.

    Marc

    PS. Your back-end product... seeds!
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  • Profile picture of the author gcbmark20
    Hi Krishna,

    My advice is to start thinking LONG TERM & not SHORT TERM!

    Owning a list is the best asset you can have.

    Remember that as soon as someone buys from you their GONE FOREVER!

    But if you capture their email address you know that they are targeted,
    interested, you can follow up with them and make back end sales from
    your emails.

    I know it's tempting to go straight for the money but in the long term
    and with you capturing 30 - 50 leads a day; you will soon see why
    building a list first is far more powerful than just going for the sale.

    All the best with your efforts and I hope this has helped.

    Regards
    Gavin
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  • Profile picture of the author Stuart Walker
    I certainly would not go back to direct linking as there are other products you could market to these subscribers once on your list.

    If they are drug users who need to pass tests they could be sold home testing kits, addiction treatment, how to quit products, drug paraphernalia just to name a few off the top of my head.

    If it really is an urgent market who needs it instantly then you can have them opt in to get the solution and then have a direct link on your thank you page to the product sales page.

    That way you capture their email and send them directly to the offer. If they don't buy you can follow up with them and push for a sale over the next week or so.

    It's important to split test different copy, calls to action, headlines, angles etc in your emails to see what gets the best response. Are people opening your emails in the first place or not?
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  • Profile picture of the author Alex Blades
    "how to pass a drug test" market
    After drugs, I don't think they have much money left over to spend :p

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  • Profile picture of the author Alex Mensah
    Originally Posted by Krishna876 View Post

    I did some SEO work some time ago in the "how to pass a drug test" market. I used to direct link to a clickbank offer that generated about $10 per day.

    About 2 months ago, I decided to try to increase my profit by building a mailing list instead. So I redirected the traffic to a squeeze page and currently get around 30-50 subscribers per day.

    For opting into the list, I give them a short report on what they'd have to do to pass the test, then in the report, I link to the clickbank offer that gives them the necessary formula.

    My conversions have since fell to about 1 every 2 weeks.

    I follow up with them about 2 days later to remind them about the formula once again. But still no conversions there.

    I know these people need an instant solution which is why I send them to clickbank right there in the report. But I figure I could build out an email sequence that could include some "how to break addiction" offers etc.

    At this point though, I'm wondering if I should just go back to direct linking to the offer instead of trying to build a list.

    Let me know if you have any ideas on how I could improve my conversions, or should I just go back to direct linking...
    Check your numbers opens vs unopens and clicks versus no clicks to see the effectiveness of what you are sending to them. Also, if your autoresponder supports it try to send to the people that did not open the email the first time so that you get more opens and thus more possible clicks = more sales.
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  • Profile picture of the author RonnyRaygun
    I suggest setting up your squeeze page with an exit pop going to your affiliate product, or the other way around. (Use an iframe on the affiliate product)
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