professional evaluation of a niche

by mguy
4 replies
I'm now looking at a niche for myself. I am new to this and would like second opinion on my niche. A service that would give me insights on what possible directions I could use to exploit the niche and the overall assessment of the niche.

How do I go about this? Is there a professional that I can pay to give me an analysis before I go head on?
#evaluation #niche #professional
  • Profile picture of the author travlinguy
    I'm sure there are dozens of people who would feel qualified to take your money in exchange for their opinion on your choice. But that's all it would be, an opinion. Before you engage anyone in that capacity do yourself a favor and do a forum search on "finding a niche" or picking a niche. There are probably more than 100 threads on the topic where you'd get opinions that weren't motivated by a financial reward on your part. Good luck.
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    • Profile picture of the author Steve B
      Here is a start if you decide to do your own research.

      This is important: A niche is not a group of people with a similar passion like you hear so often.

      A niche is a place where you position your business, where you carve out a unique spot to help people find solutions to their problems, needs, desires, challenges, or wants. There's a difference.

      Develop your niche where these characteristics are found:
      • There is an evergreen need or want (meaning that people are always searching for the solution to a common problem - like how to lose weight, how to find love, etc)
      • There are easily identified places online where people with this problem or desire congregate (forums, chat rooms, groups, social sites, certain portals, etc)
      • People interested in this subject are passionate and social about it
      • They are are willing to spend money on their passion or problem (a sport, a hobby, a career, an illness, etc)
      • There are identifiable gaps or holes in the products/services available in the niche (that you could fill)
      • There are potentially lots of sub-niches that could be monetized
      • You can focus on subjects where information is valued (how to do things, how to fix things, how to get things, how to overcome things, etc)
      • There are enough people passionate about this such that there are magazines, mailing lists, and newsletters on the subject
      Avoid the temptation to focus on a wide-reaching, very broad based subject. Instead, you want to drill down to find very specific and concrete subjects where those who are interested form somewhat of a homogeneous customer profile (so that your marketing can be very targeted). You can always branch out later to closely related niches in the same subject.

      There are lots of ways of doing research online in each of these criteria.

      BTW, you don't have to meet them all, but the more you address the better.

      Good luck to you,

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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      • Profile picture of the author mguy
        Originally Posted by Steve B View Post

        Here is a start if you decide to do your own research.

        This is important: A niche is not a group of people with a similar passion like you hear so often.

        A niche is a place where you position your business, where you carve out a unique spot to help people find solutions to their problems, needs, desires, challenges, or wants. There's a difference.

        Develop your niche where these characteristics are found:
        • There is an evergreen need or want (meaning that people are always searching for the solution to a common problem - like how to lose weight, how to find love, etc)

          check. people are looking for this but only 800 global searches for this particular 2 keyword niche (in a non-English language) for learning English in a particular country.
        • There are easily identified places online where people with this problem or desire congregate (forums, chat rooms, groups, social sites, certain portals, etc)

          check. there are forums where members are asking about this. The answers are quite vague and there is no definitive authority or place to address the concerns.
        • People interested in this subject are passionate and social about it
        • They are are willing to spend money on their passion or problem (a sport, a hobby, a career, an illness, etc)

          check. there is an economic benefit for the product. the average price would be at $300 and has other benefits to the user that is not-present in other product offerings (locations)
        • There are identifiable gaps or holes in the products/services available in the niche (that you could fill)

          check. The only ones available are too broad focusing on entire continents and not giving in-depth information on my niche.
        • There are potentially lots of sub-niches that could be monetized

          value added opportunity is a check.
        • You can focus on subjects where information is valued (how to do things, how to fix things, how to get things, how to overcome things, etc)

          check. yes I can give insider access to most common concerns that is not readily given by the wholesalers.
        • There are enough people passionate about this such that there are magazines, mailing lists, and newsletters on the subject

          check. the general market is huge but an ad in one of the major channels can possibly drive traffic.

        Avoid the temptation to focus on a wide-reaching, very broad based subject. Instead, you want to drill down to find very specific and concrete subjects where those who are interested form somewhat of a homogeneous customer profile (so that your marketing can be very targeted). You can always branch out later to closely related niches in the same subject.

        There are lots of ways of doing research online in each of these criteria.

        BTW, you don't have to meet them all, but the more you address the better.

        Good luck to you,

        Steve
        Please check red part
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  • Profile picture of the author mguy
    Yes I've seen the niche selection procedure.

    I want to know what the competitors are doing in respect to mine. From the looks of it they are wholesaling the products across multiple markets. My niche is a sub-niche where I am targeting a specific product for a very very specific market.

    I have a low monthly global search (800) but I think I might be profitable because of it's concentration and there's nobody there yet doing something that concentrated for my target market and for the product they are searching.

    I'm not paying top money for an thorough evaluation of the market, but I do want to see where I fit in. I'm thinking looking for a SEO professional with a the experience in my niche -- or maybe something else.
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