My subscribers were doubling. I thought I'd made the perfect move. I was getting 1000s of subscribers...
All sounds good, right?
Until I began to look into the stats!
My open rates were abysmal. I'm talking 20-25% (might not sound disastrous) but when I was getting 50%+ before changing to single optin, well it's shocking.
What's better? 1000 subscribers with a 50% open rate or 2000 subscribers with 20% open rate...
All I'm saying is, before you make the move from double to single, think not only of your subscribers but also how many will actually open the emails.
It's just a little warning to people out there... Sorry if I'm stating the obvious.