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Weight Loss Market: Still Profitable ?

by Oliver13
25 replies
Hello Warriors, i hope you are in a good mood today.

I'll create a suqeeze page and i'm searching now for some profitable niches, and i see that Weight Loss is the most popular, so, Weight Loss Niche still profitable ? i know that there is high competition in it, but can i succeed in it ? it's my first time to create a squeeze page and Acually, i don't want to fail in my first time.

So guys, create a squeeze page about "Weight Loss" or not ?

Regards,
Oliver.
#loss #niche #profitable #weight
  • Profile picture of the author Benjamin Ehinger
    Originally Posted by Oliver13 View Post

    Hello Warriors, i hope you are in a good mood today.

    I'll create a suqeeze page and i'm searching now for some profitable niches, and i see that Loss Weight is the most popular, so, Loss Weight Niche still profitable ? i know that there is high competition in it, but can i succeed in it ? it's my first time to create a squeeze page and Acually, i don't want to fail in my first time.

    So guys, create a squeeze page about "Loss Weight" or not ?

    Regards,
    Oliver.
    First of all, its Weight Loss, not Loss Weight. Second, if people are making money in a niche, it's obviously profitable. The key is your offer and what you're sending your list after they sign up on the squeeze page. Finally, I know you don't want to fail, but expect some failure along the way. The key is what you do after you experience any type of failure.

    Benjamin Ehinger
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    • Profile picture of the author Oliver13
      Originally Posted by salegurus View Post

      If you mean "weight loss", it's a market not a niche.
      A niche in the weight loss market would be; lose belly fat, abs, lose double chin,lose thigh fat etc.
      Targeting something like "weight loss" directly is not a good idea for people starting out, especially since you are confused between loss weight and weight loss...
      Originally Posted by Benjamin Ehinger View Post

      First of all, its Weight Loss, not Loss Weight. Second, if people are making money in a niche, it's obviously profitable. The key is your offer and what you're sending your list after they sign up on the squeeze page. Finally, I know you don't want to fail, but expect some failure along the way. The key is what you do after you experience any type of failure.

      Benjamin Ehinger
      Edited it.

      Thanks guys for your help, waiting for more suggestions
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  • Profile picture of the author salegurus
    If you mean "weight loss", it's a market not a niche.
    A niche in the weight loss market would be; lose belly fat, abs, lose double chin,lose thigh fat etc.
    Targeting something like "weight loss" directly is not a good idea for people starting out, especially since you are confused between loss weight and weight loss...
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  • Profile picture of the author svedski
    It's probably the most profitable market of them all, but also with the highest competition.

    It's high risk/high reward. Not for the novice. Do something easier first, and when you have 10+ years experience, you can try to play the weight loss market.

    Of course, if you have a really revolutionary product that will pretty much sell itself, by all means go for it.
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  • Profile picture of the author World Marketing
    I have had some good luck promoting weight loss products on YouTube....and like others have said it is an extremely profitable niche...bu also highly competitive..
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    • Profile picture of the author Benjamin Ehinger
      Originally Posted by stolpioni View Post

      It's probably the most profitable market of them all, but also with the highest competition.

      It's high risk/high reward. Not for the novice. Do something easier first, and when you have 10+ years experience, you can try to play the weight loss market.

      Of course, if you have a really revolutionary product that will pretty much sell itself, by all means go for it.
      Originally Posted by World Marketing View Post

      I have had some good luck promoting weight loss products on YouTube....and like others have said it is an extremely profitable niche...bu also highly competitive..

      Both are absolutely right. If you want to really become profitable in this niche, you need to expect it to take time and plenty of time. I don't think you need 10+ years of experience to attack a huge market, but you have to be willing to put in the time and the effort. If you're not ALL-IN, don't waste your time.

      Benjamin Ehinger
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  • Profile picture of the author Ron Douglas
    Weight Loss Niche: Still Profitable?

    Are fat people still fat?
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    • Profile picture of the author ajbarnes777
      It's definitely a competitive niche. However, if you focus on standing out among the crowd, then you can still have success... even if you're a newbie.
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      • Profile picture of the author MissTerraK
        Weight Loss Market: Still Profitable?
        Naw, I hear they're losing "pounds". :p

        Sorry, just my good mood shining through.

        Terra
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      • Profile picture of the author Alexa Smith
        Banned
        I think everyone's telling you more or less the same thing here, really, Oliver: that weight loss is potentially a hugely profitable market, but whether or not you make it profitable for yourself depends on what you do and how you do it.

        They're right.

        But let's mention additionally the reality that the biggest markets also tend to be the ones in which the highest proportion of people are unsuccessful.

        I don't doubt for a moment that it's possible for a newbie to do very well in it, but I'm guessing that - overall - selecting a weight loss niche is more likely to put the odds against you than in your favor. I say I'm "guessing" because that's always been my overall perception to such a great extent that I've actually been unwilling to try it, myself - and I'm not at all sorry about that.

        It relates (at least indirectly) to whether you want to sell jeans or skating videos. There might be about a million times as much money in the "selling jeans" market, but for the average beginning marketer, their chances must still be at least ten times as high of making a profit if they choose skating videos. I know which one I'd prefer, for myself, anyway.

        http://www.warriorforum.com/main-int...ml#post8031183

        http://www.warriorforum.com/main-int...ml#post7755115

        And if you're planning to use a squeeze page (which I certainly wouldn't, myself, if trying it), I'd suggest that that's perhaps even more true. http://www.warriorforum.com/main-int...ml#post7939758

        Just my perspective.
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        • Profile picture of the author Oliver13
          Originally Posted by Alexa Smith View Post

          And if you're planning to use a squeeze page (which I certainly wouldn't, myself, if trying it), I'd suggest that that's perhaps even more true.
          Thanks Alexa for your replay.

          So, you prefer that i make a "sales page" and sell directly my product about weight loss ? without making a free report on my squeeze page and send my product to my email list ?

          Regards,
          Oliver.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Oliver13 View Post

            So, you prefer that i make a "sales page" and sell directly my product about weight loss ?
            With apologies, Oliver, I hadn't realised that you were asking as a vendor. I took you to mean "as an affiliate". Sorry - my mistake! I'm not a vendor at all, never have been, wouldn't particularly want to be, and am not the right person to advise you about that.

            However, there's one thing I can mention to you, as an affiliate, myself: if you want to have affiliates selling your product, it will be essential not to have an opt-in on your sales page (no serious, pro-affiliate will send their traffic to a sales page like that). But there's nothing to stop you from having your own opt-in page additionally/separately, just for your own use, of course.

            Personally, I build my lists without squeeze pages, for all the reasons explained in the post linked to above (the last of the links in that post).
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            • Profile picture of the author Oliver13
              Originally Posted by Alexa Smith View Post

              With apologies, Oliver, I hadn't realised that you were asking as a vendor. I took you to mean "as an affiliate". Sorry - my mistake! I'm not a vendor at all, never have been, wouldn't particularly want to be, and am not the right person to advise you about that.

              However, there's one thing I can mention to you, as an affiliate, myself: if you want to have affiliates selling your product, it will be essential not to have an opt-in on your sales page (no serious, pro-affiliate will send their traffic to a sales page like that). But there's nothing to stop you from having your own opt-in page additionally/separately, just for your own use, of course.

              Personally, I build my lists without squeeze pages, for all the reasons explained in the post linked to above (the last of the links in that post).
              NP Bro ,

              If you don't use squeeze pages in list building, so, How you build a list?

              And actually, a lots of people here in WF advised me to create my own product, but with your tips, maybe i will change my direction

              Regards,
              Oliver.
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by Oliver13 View Post

                If you don't use squeeze pages in list building, so, How you build a list?
                From a prominently incentivized opt-in on a content-rich home page of a content-rich blog/site. (After extensive split-testing of this method, against squeeze pages. The non-squeeze page opt-in always builds me a smaller but significantly more profitable list. Follow the link above, and the other posts linked to in the post linked to ).
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                • Profile picture of the author Mark Pescetti
                  Originally Posted by Alexa Smith View Post

                  From a prominently incentivized opt-in on a content-rich home page of a content-rich blog/site. (After extensive split-testing of this method, against squeeze pages. The non-squeeze page opt-in always builds me a smaller but significantly more profitable list. Follow the link above, and the other posts linked to in the post linked to ).
                  Authority blogs are a great way to build lists.

                  Providing value, building your brand and potentially gaining natural listing exposure is a great way to attract followers.

                  I'm not personally a fan of squeeze pages.

                  But I write them a lot for clients and they usually work pretty damn well.

                  It's just a matter of what kind of business you want to create, how much energy you want to put into it and the experience you envision for your prospects.

                  Personally...

                  If you're going to use a squeeze page at any point in drumming up traffic (for this project or any other,) I'd create a free product that has tons of value to entice prospects with.

                  Whenever possible...

                  You want to build and enhance your list by providing value.

                  Not just trying to gather emails.

                  When you can get someone to opt-in by giving them something, you're far more likely to make a loyal customer out of them.

                  Mark
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    • Profile picture of the author cooler1
      Originally Posted by Ron Douglas View Post

      Weight Loss Niche: Still Profitable?

      Are fat people still fat?
      No, they've all taken the miracle weight-loss pharmaceutical that Sherman used in The Nutty Professor.
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    • Profile picture of the author Rags2Richs
      Absolutely not! They just have a "glandular condition" or big bones!
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      • Profile picture of the author myob
        The weight loss market is a huge, $60+ billion industry, so your chances are slim butting heads against the competition. Just as with any such lucrative arena, you perhaps should consider alternative marketing methods that are less dominated by the heavyweights. You can often bypass the competition by targeting specific underserved demograpahics through list building, social media, content marketing, offline direct marketing, etc.

        A couple of resources which I have often recommended and use myself as the foundation of my own marketing model is "Turn Words Into Traffic", by Jim and Dallas Edwards. This ebook course is a timeless classic that works well within virtually any market. (non-affiliate link) Another excellent marketing aid is "Brand Against the Machine", by John Morgan (available through Amazon).
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  • Profile picture of the author WhiteStarlight
    Oliver13, weight loss is an evergreen niche. There always be people who want to lose weight. Go for it!

    Is it competitive? Yes, it is. But you can still make money there.
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  • Profile picture of the author mikelmraz
    Nobody is ever happy with their weight. So ...
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  • Profile picture of the author salegurus
    OK, i see. So you want to build a list by way of creating a product relating to weight loss?
    But what do you know about weight loss?
    I remember in earlier thread you were asking "what niche to create your product in"...
    That's not the way it's done, if you start writing about weight loss you better be sure that you know what you are talking about...
    You can't build a business based on lies, sooner or later you will be called out...

    If i got it wrong please let me know.
    Cheers
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  • Profile picture of the author Young Financier
    I know a guy who does $100k a year just in the weight loss and fitness niche. But he's not some person who just slapped together some weight loss product and threw it on the market. He's a personal trainer who's body is ripped to shreds and he makes workout and diet videos. People see his results and flock to his sales page. In his case, authenticity goes a long way.
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  • Profile picture of the author RockNRolla
    There will always be fat people looking for easy ways to get thin (which don't exist), and these people will always be willing to pay for it.
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  • Profile picture of the author Mark Pescetti
    My wife created an ebook that I wrote copy for and marketed on Adwords.

    We made high 6 figures (before Google's policies changed and the sales letter was no longer approved.)

    I never marketed on Clickbank. I was hating on affiliate marketing at the time. And I've never gotten around to putting the product on Clickbank - mostly because my wife doesn't want to be involved with it any more and creating a pen name isn't appealing in this case.

    Anyway...

    There's tons of money to be made as a product inventor in the weight loss, get lean, improve your heath marketplaces.

    It's all about branding and positioning.

    Of course...

    You have to create a product that's truly different, test it, gather tons of social proof and niche yourself well.

    You also need a significant budget to get the business off the ground.

    You can't compete in the weight loss market by coming to the dance with subpar copy, design, presentation and product formatting. You've gotta go all the way.

    My question is:

    Are you actually passionate about this market...

    Or are you just looking for a way to make a buck?

    If it's the latter, don't bother.

    Only the most genuine people succeed in this extremely bloated marketplace.

    Also...

    Keep in mind...

    A lot of the best products; the ones that truly work are a dime a dozen.

    The problem is...

    Their positioning absolutely sucks.

    And they don't communicate the full spectrum of benefits their program provides.

    My point is...

    Come up with something that's absolutely spectacular, but take the time to fully spell-it-out.

    You've got to go above and beyond to make an impact with weight loss seekers these days.

    There's so much much white noise drowning out your message. It's gotta be beyond strong.

    Mark
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  • Profile picture of the author curationsoft
    Yes still profitable but very competitive as well. You should spend more time marketing in that niche.
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