e-Mail marketing question: What should i do next?

Work on building a bigger list. Some mailings in your niche might produce a sale for every 10,000 recipients. It really depends on what you're selling and how you present it.

If you start by building the way you collect your list (your squeeze page) to bring in more leads than the rate of them unsubscribing then you'll be fine.

Sounds like you are building and tracking the list good.

But looks your free value or the offer isn't good enough.

You really have to bring useful info for people know a days. Good Luck

Thanks. I am in the IM niche, so I believe i won't need as much as 10k of subs to make a sale.

I am averaging around 5 opens for each emails i send. Hence only 1-2 clicks to my affiliate links.

Not having any sales is expected, but I am unsure how happy my subscribers are.
Any idea the % of unsubs and open that are considered as good?

I think that your sample size is too small to show statistical
significance.

At the same time, the fact that your open rates steadily dropped
hints that the subject lines may be a big part of the problem...
although if preceding emails turned them off, then that coudl
impact open rates in subsequent emails.

I sent out promotions where no one bought on the first 100 clicks,
and then the next 100 clicks produced 20 sales. So, again, I think
that you need a larger sample size.

I am curious what you are promoting. If it's something like a WSO,
I'd begin by looking at available data such as conversion rates,
EPC's and refund rates... when selecting what to promote in the first
place.

Willie

Thanks Willie, Greedy,

I promoted WSO, and another product on my site: Affiliate Attack

Regarding the followup emails, I am using email chains where i will send 10 tips separately.
Perhaps the subject lines is where I can improve.

It's good that you're measuring your results thus far but from one solo ad blast and so few subscribers, you really need to have a larger data sample than that before you can look at really optimising your process.

Just keep adding to your list and the more subscribers you get, the more you can work on the numbers and percentages.

Thanks Portlandrocks, rockandrolla,

Nice dating advise given up there, it changed how i look at email marketing and interestingly it is comparable to real-life relationships.

I have just sent out yet another followup email, this time will more interesting subject line.
Also, I announced subject line for subsequent email. Hopefully it will built some anticipation.

Previously, I sort of have the perspective that I should at least get a few sales before getting more subscribers. Guess I should add more folks in before further testing.

Another question, very often I receive promotions in email marketing. I am trying to be different by sending my visitors to blog posts owned by other marketeers. These are blog posts that are valuable & helpful to me.
Is this a bad move in email marketing?

Hi,

Remember that you have only had them on your list for a few days.

You can direct them back to your blog as many times as you wish (if you don't
have one, set one up right away)

This way you can send them to your blog once or twice a week with valuable
tips, tricks etc that helps them in what they are pursuing.

You can showcase your products, affiliate products, build more trust
& convert those cold relationships into SUPER HOT ONES!

It sounds as though you are on the right track but you are asking
too many questions at the early stages & with only a tiny list of 100
it is too hard to say whether your follow up is good enough or not.

Remember that you can always tweak along the way & that you can
test 2 different email sequences against each other to find out which
has converting into clicks/sales the most.

This is beauty of testing & tweaking you never expect something
to be a winner until it tells you that it is through testing.

Don't assume!

TEST!

Keep going my friend you have broken through most barriers
that hold 99% back!!!

All the best
Gavin