Worst book launch ever. Need an IM Jedi.

Here's my first question Jason.

Are you active on LinkedIn?

If you're not, I have question number two for you:

Why?

It seems to me that the millions of people actively looking for work that are actively searching on LinkedIn would directly benefit from your expertise.

Go where your customers are.

You should be adding contacts like a madman right now and developing relationships.

Start your own group there for Interviewing techniques.

Get to it brother.

1. Take the digital off your website and put it on Amazon for Kindle
2. Enroll in KDP Select
3. Make it free for 5 days

You will have hundreds, if not thousands, of downloads during that free period (plus you'll make about 15-20 cents for every free download). This will boost the book's popularity on Amazon (a free download and a purchase are counted the same), plus people will leave reviews. After the free promo ends, visibility will be higher so people will continue to find it and you'll get a few sales right away. Then shift your website to drive the sales to the Amazon page, which when properly linked will give the user a choice between hard copy or Kindle.

It doesn't make any sense at all to have the digital copy on your own site when all of the "readers" are already on Amazon. Go where the audience is.

Your copy needs a lot of work. The value you're offering isn't coming through.

You need to demonstrate more authority.

Copywriting 101: Join the conversation your prospects are already having in their heads RIGHT NOW.

You need to build the emotion - by communicating the circumstances people are dealing with. Agitate people's fear of rejection or not feeling "good enough" for the position they want.

By the way...

A VSL will be more powerful in this market IMO.

If you're going to sell your ability to... help people sell themselves, your personality needs to come through way more. A VSL will give you that opportunity to more audaciously communicate the opportunity you're giving people to land higher paying gigs.

Mark

Your sales page needs work. You might be way ahead to study some copy-writing techniques.

It seems you put the cart way before the horse.

You need your sales funnel setup before you ever start driving traffic. I'm not surprised no one is buying.

Also, Adwords is not for the inexperienced, especially one with no funnel in place.

Re-group and try again. Don't spend any money on traffic until you have some thing to send them to. Set up an autoresponder, this is a perfect example of a niche that will profit greatly from a good follow-up series.

You have your product available to download through Clickbank so you should also be concentrating on getting some affiliates to promote your product for you. Maybe try contacting recruitment consultant/job sites and see if they'd be willing to put some of your banners up (if you have any) or email your offer out to their user base.

You could also try directly responding to people on classified sites who are putting up ads for work needed. I like the LinkedIn idea that Brendon mentioned too, that would be my first port of call after contactign as many job and recruitment consulting sites to promote the produtc via clickbank.

I agree - your copy and web design need some work. You have fallen into the trap that many new ebook authors (and in fact IM'ers) fall into - hitting Adwords too early.

If you hit Adwords at all before you understand the conversions of your site it should be simply to test headline or major sales page elements only.

Instead - early traffic should come from content, publicity (interviews, syndication, reviews, etc...) and some early partners (who understand you are just starting out)

In terms of improving the copy, there are many issues, a few of which are:

1. Too much emphasis on the big blue header graphic, get rid of it and either try a headline only or a smaller (in height) graphic that still lets the emphasis be put on your headline. Your headline should GRAB your users attention, not some guy with his arms in the air

2. I would try some additional headlines, something like "You Want That Executive Sales Position...Simple, Proven X-Step Interview Process Improves Your Win Rate By X%" You want to be blunt, hit exactly what they want (that top notch sales position) and be specific about the results they can get

3. Your first paragraph after the headline is some of the most important copy on your page (we have found this over and over again in our sales pages) - it should a) Reinforce the pain they are experiencing - failure, losing, time consuming, stressful, etc... and then quickly get to why you have FINALLY solved the problem for them - then follow that with your first and strongest testimonial.

4. Your sub-heads should tell a story...1) Losing The Big Job is Stressful and Frustrating 2) Why Your Are Losing Out 3) How A Few Simple Tweaks Can Turn it All Around 4) No Risk Offer, etc...

I would also be simultaneously operating a blog around your target market of sales professionals - providing solid content around finding, learning more about and capturing sales positions. This will attract traffic, build relationships and makes you look more professional. Done correctly, your blog can quickly be the source of hundreds of unique visitors to your sales page each day without relying on Adwords, then increase from there. Also- you should have an opt-in page that helps you build a list from that blog which then allows you to more actively market to your most interested prospects increasing your conversions substantially.

Hope these tips help,

Jeff

Your salespage is way too busy.

The first moment I land on your page my eyes do not know where to look. There are about a thousand things all trying to get my attention. That is a BIG problem. When I land on your page there should only be ONE thing that sticks out like a sore thumb to me and that should be your benefit driven headline. If people don't know where to look they don't stick around to work things out, they just click the back button. Something has to scream out at them right away otherwise you have lost them forever.

Also I would get rid of that huge header image because it serves no purpose.

Another small thing. Try not to use the word 'Learn' in your headline. Most people look at the word 'learn' and equate it to time and hard work, two things they don't want.

A better word is 'Discover'.

Two things I noticed about your site:

1. The buy now option is way down at the end (there should be more than one buy now buttons and one of them should be at the top with a killer slogan for those who get hooked by the introduction)

2. Stick to one vernacular of language. You used a word such as "bro" in one of your images which throws me off quite a bit. I think you should stick to standard English as the vernacular throughout your script to give it that professional sound to it.

J,

Sorry one other big thing I noticed is this line at the very top of the page:

"Now on Sale: Save $10.00!"

Immediately that tells people they have landed on a salespage and so their guard goes up right away and they start to be cynical about everything they are reading. It's just what we naturally do as humans. You don't want that.

The simple rule in sales is to never reveal your price or ask for money until you have first presented the value to the prospect. Show them what the product can do for them before there is any mention of price.

Since this is a niche where people won't be accustomed to sales pages you should use that in your favor. Make the page look more like a news article or the like so what they think they are reading is free information and as they go down you suck them into your offer by presenting them with all of the benefits and once you have done that (and only then), show them your offer.

Always at least try and follow the AIDA principle in all the marketing you do. You can read about that here:
http://en.wikipedia.org/wiki/AIDA_(marketing)

Jason, this is a huge mistake.

Get product out FAST.

2 years is far too long. Aim for once a month.