where one of the product owner's selling points (to
affiliates) is that there is a no-refund policy. So,
if the affiliate makes a sale, he knows he'll get to
keep his commission.
I understand part of what is driving that trend. I've
made tons of sales where the customer refunded within
minutes of downloading the product. It was fairly
obvious that many of those customers purchased with
every intent of refunding.
I've also promoted one big lauch where I made over
$70,000 in sales of a product paying 50% commission.
However my $35,000+ vaporized because of at 75% refund
rate. In this particular instance, it was the product
creator's fault. The product was training inside a
membership site which he was VERY slow in delivering.
On top of that, many purchased because they wanted to
learn from the product creator, who really DID know his
stuff. However, the product creator opted to have one
of his assistants on-camera, teaching several of the
Clearly, the customers weren't getting what they expect,
since they were buying the "product creator's" expertise.
In essence, HE was the product!
Affiliates in some spaces have grown gun-shy, and so
they tend to gravitate towards the no-refund products.
The no-refund policy is clearly spelled out on the
sales pages, and the credit card processors are ok with
Still, it feels like there has to be something wrong
in the proccess, if the seller has to resort to a
Your thoughts please :-)