His product is the real deal. I know a lot of people who'd work with him on spec. It's that good.
And he knows it. Maybe a little too much.
As we were talking, I noticed a theme in the way he talked. Everything was about him.
"I want my customers to feel..."
"I need people to understand what I went through to create this..."
"This is about realizing my dreams..."
Not once did he mention what his customers are already feeling... or how he's excited about putting a product out there that could genuinely help people change their lives for the better.
Me being me, I brought it up. After all, it's important to always come from the right perspective when you're selling something.
My catchphrase for this kind of situation is:
"Brace yourself, this isn't about you."
I mean, yeah, it is, but it totally isn't - if you catch my drift.
I told him...
"The only place your passion belongs is focusing on the results you want to create for your customers or clients. Does that make sense?"
He said, "It does make sense. But I really, really wanna get rich."
"And you will. So let's put all of our collective energy and effort into understanding your audience. The clearer we can get about who we're talking with and what they're going through, the easier it'll be to connect with them and lead them to your solution. You in?"
He got it. And even better, this simple shift of perspective made him even more excited. His imagination started going crazy about all of the ways his product benefits people. It was actually a pretty dramatic change in his tone and attitude. I totally dug it.
So my question to you is:
When you need to make money to pay your bills or continue living a life of financial freedom, how can you continuously shift your attention towards who you customers/clients are and what they want/need...
...rather than appeasing your own desires?
Answer that and you've just made the most crucial shift to manifesting sustainable flow to pimp out all of your products and services.
IM is not about you; it's about the people you're in business to help.
When you get that... your ability to hone in upon those campaign-making big ideas and executing your vision will become old hat.
Sales funnels, upselling, downselling, autoresponders, money back guarantees, blah blah blah...; all of these things become easy when you really get your audience.
P.S. Most people do fail in IM. Because they're too self-absorbed. I know it's not always easy to focus on your audience - when you've got bills to pay. But trust me, making this shift will get your bottom line covered way faster than chasing the quick buck.