I am Sick of the Gurus and Their 'Product Launches'.

15 years ago

We are their niche audience.

Many bring value, many don't. But I think you'd be naive to think that we are anything less than their bread-and-butter.

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Don Schenk

15 years ago

They will all continue to "do" launches because the launches work to produce large amounts of income over a few days. Of course most of the programs being launched took months and months to prepare, write, and have produced.

One of the fullfillment houses that works for folks doing these launches has a 4 page check list of all the parts needed for the launch. I was surprised at just how much work it is to complete the list.

As for "gurus" being in niches other than IM, I was at Frank Kern's MC2 workshop last weekend, and in his course he shows how he does his dog training programs. Dogs are not IM. I don't know about any of the other "gurus."

Mike Filsaime was at the program and he shared the numbers from his recent Butterfly 2 launch. The amount of money generated by that, and the costs involved were substantial.

Don

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TheAngelGuy 15 years ago

Originally Posted by Don Schenk

One of the fullfillment houses that works for folks doing these launches has a 4 page check list of all the parts needed for the launch.

Hey, Don,

Do you remember who it was and where to see that 4 page checklist?

Thanks a lot,

- Paul
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Ron Douglas

15 years ago

Learning product launches was one of the best things I've ever done for my non-IM businesses.

I love Guru product launches. Those guys risk thousands of dollars trying new things so that you don't have to. Just follow what's been proven to work. What makes you unique are the products, services, and value that you offer to customers.

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The Oilman

15 years ago

I dont mean to be a negative skeptic, and I really do love and respect the gurus...

BUT

I think their niches are just little test niches to gather their data to sell to us

Which is guess is fine.

I just bet that 90% of their income is selling info to us -- aka shovels to gold-diggers.

Thanks
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Kingshouse

15 years ago

Originally Posted by The Oilman

I dont mean to be a negative skeptic, and I really do love and respect the gurus...

BUT

I think their niches are just little test niches to gather their data to sell to us

Which is guess is fine.

I just bet that 90% of their income is selling info to us -- aka shovels to gold-diggers.

Oilman,

I have no problem with selling spades to those who need it...if they need it

I think it all comes down to knowing what YOU want. Most people online just buy the next thing that is launched without knowing if it will be beneficial to their business or not. Most do not even have a business anyway.

The gurus are up to get your money only if you give it to them!
There is a lot of good stuff out there from the gurus...just be selective that's all.

I am sure at one point or other many people on this forum have been shown the way by the gurus for FREE!

They are not all bad. Just my thoughts.

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The Oilman

15 years ago

I love the gurus guys. I didnt mean to start a whole fiasco here.

I guess at the same time I never want to do product launches really.

I dont want to make a chunk of money at once.

I think I am more of a steady income kind of man

Like membership sites, etc.

But I guess you can do that too

I will have to learn more about this stuff

Thanks
2 replies

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R Hagel 15 years ago

Hey Oilman,

Hate to meet you in a bowling alley any time soon.

Anywho...

Originally Posted by The Oilman

I dont want to make a chunk of money at once.

I think I am more of a steady income kind of man

It's not an either/or situation. It's not a choice of making a chunk OR making a steady income. Indeed, if you can put on a good product launch, then it will HELP you make a steady income.

Here's an example...

Movies.

The big movie marketers work like heck for weeks to build anticipation. You see the movie trailers for like a month before the movie releases. Sometimes you even see little copromotions (like action figures at fast food restaurants) to correspond with the movie release.

Meanwhile, they have the movie's stars making the rounds on the talk shows. They're releasing "sneak peeks" online and setting up blogs and getting people talking. They're doing prescreenings so that reviewers and select audiences can start buzzing about the movie.

They don't do all of this just so they can make a KILLING on the opener weekend and then move on.

Instead, they do it because they know that IF they make a killing on the opener weekend, the viral effect will take hold. And that means more people will see it the next weekend... and the next weekend... and the next weekend.

The more people who see it, the more buzzing.

Soon it leaves theaters and the movie makers are making money on the DVD and pay per view sales. If the movie got a good following, they'll make money on merchandise. And now that they have this big group of raving fans, they'll probably capitalize on it by making a sequel. Meanwhile, they'll get royalties when the original film starts playing on HBO and later on it will play on other cable (and maybe even network) TV stations.

See what I mean?

BECAUSE they did a kick ass movie launch, they were able to pull in a STEADY INCOME off of that one movie ... and they'll continue to do so for years to come.

It's not either/or. Doing a good launch can help you with the "steady" part.

Cheers,
Becky
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Alan Petersen

15 years ago

Originally Posted by The Oilman

I love the gurus guys. I didnt mean to start a whole fiasco here.

Your subject line says differently.

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entry 15 years ago

Originally Posted by Alan Petersen

Your subject line says differently.

Check mate lol.
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roderick

15 years ago

The best thing to do if your sick of gurus and their product launches is don't be member of their mailing lists. I find there is alot of good stuff launched nearly everyday. The trouble is after a while it all just becomes all the same. I don't like being on lists and not getting anything just the latest email trying to sell me something so some guru get get his affiliate commission.

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DanielFonda

15 years ago

Originally Posted by roderick

The best thing to do if your sick of gurus and their product launches is don't be member of their mailing lists. I find there is alot of good stuff launched nearly everyday. The trouble is after a while it all just becomes all the same. I don't like being on lists and not getting anything just the latest email trying to sell me something so some guru get get his affiliate commission.

Yap +1 on that one.
I really hate "gurus" trying to sell stuff, even if they have absolutely no credibility from their audiences.

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The Oilman 15 years ago

I am so sorry everyone -- after looking back, I realized I failed to word this post correctly!

I dont care abour THEIR product launches -- I dont mind that.

I just hate how its ALL THEY SEEM TO talk about and the topic of all the things they sell.. I mean -- of COURSE its what they can sell us because its all they do ---> Just hype up their niche: Us... and LAUNCH products!

And again, I dont hate the gurus because of this .. or resent them.. and am not jealous of them. After all, c'mon, I am an oilman. I'd do the same.

I just want to see down and dirty conversion tricks, list tricks, site blueprints, website structure, split-test results, and other stuff. And there is plenty of this.. so again, I dont mean to come off as bitching.

The main purpose of my title of this thread was to get some people movin'.

Love ya'all

P.S. --

50k per niche website -- yeah -- maybe a bit high of an estimate.
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Dean Martin 15 years ago

Originally Posted by entry

Originally Posted by Alan Petersen

Your subject line says differently.

Check mate lol.

Marketing 101 - generate controversy - He learned from the gurus...
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JayXtreme

15 years ago

Originally Posted by The Oilman

I guess a product launch is anything you sell on your list, eh? Anything related to your product?

A product launch is just as it says.. the launch of a new product into a market/niche...

It isn't niche specific, it could be ANY niche and any product. We just hear tons about the I.M. niche launches because we are part of that audience and we understand the terminology that goes with it...

Maybe I am over analyzing what a product launch is.. thoughts?

I wouldn't say you are over analyzing it... just not really understanding the game a little.. but that's OK.

Sorry for my naivete....

Don't apologise for your questions...

I mean -- this is what I want: I basically just want to have about 10 niche websites that each bring me in about 50k a year. I dont want to be doing live broadcasts to them. I want them to run on autopilot (with the autoresponder), cross marketing with similar products that Ive had created.. giving them value, free stuff, etc.

This is what I did for years before I got into the I.M. niche... most of my sites are faceless, nameless money makers... not much autopilot income, but they certainly don't require me to get on video (thank the Lord..lol).

Your business can be whatever you want it to be... some people crave the quiet, smooth business... others like the loud arena and bright lights.

Neither is wrong and the beauty of our chosen path is, you get to choose which way you go...

In regards to your question about:

"are they REALLY niche marketing themselves?"

I'm no guru... but I have rolled out my own l'il product launch.. and I can honestly tell you that I was niche marketing to acne sufferers, horse riders and video game enthusiasts long before I looked into my own make money product

You will find that with most marketers...

Sure there are some that probably haven't, but the majority seem to be upstanding, honest folks with ethics.... many of which don't make it too difficult to find their other niche markets if you dig deep enough

Have a great day

Peace

Jay

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Ron Douglas

15 years ago

I dont mean to be a negative skeptic, and I really do love and respect the gurus...

BUT

I think their niches are just little test niches to gather their data to sell to us

Which is guess is fine.

I just bet that 90% of their income is selling info to us -- aka shovels to gold-diggers.

You really can't paint them all with the same brush. So do and some don't. It's really not even worth posting about it.

Thanks
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TheAngelGuy

15 years ago

Originally Posted by Ron Douglas

You really can't paint them all with the same brush. So do and some don't. It's really not even worth posting about it.

Yeah, but if you're on enough lists, they're all starting to sound the same, and if on enough lists, you feel like you're just getting your leg rubbed under the table.

Sure, we're all here to understand marketing better, but when you, yourself, are exposed to the process time and time again, sometimes you just feel a little exploited.

(Or sometimes a lot.)

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JayXtreme 15 years ago

Originally Posted by TheAngelGuy

, but when you, yourself, are exposed to the process time and time again

You can learn from it, and replicate in other niche markets... watch what they do, not what they tell you to do

sometimes you just feel a little exploited.

(Or sometimes a lot.)

You feel exploited, you make that choice.. your reaction is an internal decision only you can control.

I feel schooled when I watch a product launch.. allow the process to educate you..

The stompernet launch (2) was a thing of beauty to anyone who appreciates the marketing process and psychology of selling... same with MC..

Learn from it and use it in your business is my preferred choice when a new I.M. launch comes around.

Peace

Jay
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- radhika 15 years ago
  
  Though I am not of GURU's product launches, I'd always wonder how much hype they involve and how much attention these product launches get on IM forums and networking sites. I always wonder how much money they spent for a product launch ...
  
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Ron Douglas

15 years ago

Originally Posted by TheAngelGuy

Yeah, but if you're on enough lists, they're all starting to sound the same, and if on enough lists, you feel like you're just getting your leg rubbed under the table.

Sure, we're all here to understand marketing better, but when you, yourself, are exposed to the process time and time again, sometimes you just feel a little exploited.

(Or sometimes a lot.)

It you're feeling exploited by marketing instead of learning from it, you may want to consider another occupation. If you don't like what they're doing, make a point to do something different with your own marketing.

Thanks
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entry 15 years ago

I see where the original poster is comming from, he is sick of gurus sending some of their emails to him, on the basis that he will buy their launch product.

This can be a bit frustrating when you havnt done a launch of your own, or arnt making many sales, (i dont know whether that is the OPs situation) but bear in mind you can also learn from their email tactics, so it isnt all that bad.
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jayleishman

15 years ago

Personally I love launches. I always watch them for style. I take what I get from these launches and apply it to non IM niches. If you don't like them... unsubscribe is pretty easy to do. It's appart of being a business owner online. Marketing it always about sending a good marketing message and getting paid for it.

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entry

15 years ago

Originally Posted by jayleishman

Personally I love launches. I always watch them for style. I take what I get from these launches and apply it to non IM niches. If you don't like them... unsubscribe is pretty easy to do. It's appart of being a business owner online. Marketing it always about sending a good marketing message and getting paid for it.

Yea, watching them is also fun. I would like to see how much $$ they all do, per launch day, that would be interesting wouldnt it?

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Black Hat Cat Banned 15 years ago

Originally Posted by Ron Douglas

You really can't paint them all with the same brush. So do and some don't. It's really not even worth posting about it.

Well, technically, he didn't. He said 90% of them.
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Desmond Ong

15 years ago

Few months back, I was using what I learned from Frank Kern to make over $6,000 in the first say for a weight loss guide product site.

For my new product site, I am going to use what Jeff Walker did and see what happens.

When Jeff Walker was launching his PLF 2.2+, I eyed every single move he made during his pre-prelaunch, prelaunch, how he mailed his subscribers, his videos etc.

I believed I learned a lot of stuff.

Hopefully I can make more than $10k on the first day now.

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Terry Crim

15 years ago

Are you really sick of them or are you just sick that you aren't sharing in their success?

There is a lot I can say here... Guru's and Product Launches. Well, to be honest with you, most of these people don't make any money outside of the product launches. The product launch IS their cash cow. Now not all are grouped in that statement but you maybe or maybe not be surprised to learn that if it wasn't for the product launches a lot of them do their income would be about close to zero as you can get. Again, not all of these people are like this, some of them actually have a real business structure and systems in place that generate on going monthly income. Mike Filsaime is one that has a REAL business and is not dependant on product launches. Dr Mike also has long term thinking and strategy.. Few others too.

Overall when I see statements like the OP subject line I get irritated. I don't know... I was going to say a lot more but I need to go fix something to eat and get somethings taken care of around the house today. There is so much I can say on this topic it isn't funny...

Guru's, the ones... I was going to say the ones making money but.. LOL Ok I am tired, low on sleep and hungry..

Yeah, the idea you have about the sites is very doable and you can make 50k a year simply. I don't know your background or how much time you plan to invest but your general idea is very good.

Go for it!

- Terry

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Brad Callen

15 years ago

I love to watch launches and learn something from them every single time. I'm on just about everyone's list and make it a point to watch what they're all doing. I've got an email address set up for most of the major marketers, so I'm able to see the series of emails they send out during... and not during launches. It really helps with my own business.

Brad

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Pat-Graham

15 years ago

I don't mind product launches for the same reasons stated here. I just unsubscribe when the hype is way too much to bear or I get several emails every day from the same person. Each marketer and their launches can be used for a Master's Class in how to do your own launches. There are probably dozens of styles that you can adapt to your own launches.

In order to sell, you have to market. Product launches are marketing with steroids, but marketing nonetheless.

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7_8_shortcuts 15 years ago

Hey,

I think the guru launches are okay... they all make sense somehow...

I mean...

After all, they are all marketers, marketing to other marketers... so they use every single tactic they know about.

But...

Many of those gurus do INDEED operate niche businesses, definitely. Only very few of them concentrate only on the internet marketing niche.
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DanielFonda

15 years ago

Originally Posted by The Oilman

IT seems the only things the gurus really talk about are product launches.

In other words, ways to hype up stuff and build up anticipation so you can make huge sales.

Cool, I think.. but .. basically are they REALLY niche marketing themselves (are they really marketing outside of the IM niche)? Or are they simply creating their own product launches on us and then selling this information in their next product on how they did it?

I have to admit I am naive to this (product launches). I do well online, but its just from front end sales. I am trying to now get into lists and backend stuff.

I guess a product launch is anything you sell on your list, eh? Anything related to your product?

Maybe I am over analyzing what a product launch is.. thoughts?

Sorry for my naivete....

I mean -- this is what I want: I basically just want to have about 10 niche websites that each bring me in about 50k a year. I dont want to be doing live broadcasts to them. I want them to run on autopilot (with the autoresponder), cross marketing with similar products that Ive had created.. giving them value, free stuff, etc.

50k$ is quite a lot for each site. Even looking at the annual range.

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I am Sick of the Gurus and Their 'Product Launches'.

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