I did a lot of testing about the same time last year and out of about 18 solo ads 14 of them performed well.
This time things were a lot different.
My testing is still on going but the general quality of solo's which I have purchased this time are absolutely shockingly terrible.
I'm not going to go into detail about it but let's just say some of the results were shocking.
I tested around 7 solo ads over the space of a week a few weeks ago and every single one were absolute garbage and some were not even able to send all clicks because they ran out.
I have found some good ones recently but it's much much much harder to find them.
Those 7 are not the only ones that I have tested I have tested lots more recently but the example above is how bad things can be so just be aware that it's getting a lot harder to find the decent ones.
So... are solo ads still worth using to build your list?
Absolutely but you do need to be a lot more careful and make sure you check out the seller and their history before you hand over any money.
It seems many more people are jumping on the band wagon and selling solo ads as soon as they have a list of a couple of thousand and more than likely by just buying solo's and doing swaps themselves and not really having any relationship with the list.
1. ask to see their product that they sell in order to put buyers on their list which they use for the solo ad. If they don't sell a product then it means they are NOT building their own buyers list. If they flat out refuse then some alarm bells should be going off in your head.
2. Ask if you can sign up to their list before paying any money out. You do this for 2 reasons. 1 to see how often they email their list and 2 so you make sure they use your exact swipe (which brings us onto tip 3.
3. Make sure you always use your own swipe. I have found through lots of testing that using your own swipe is way more effective because you can then only generate clicks that will be highly targeted to your free offer because you can pre condition them in your own swipe before they see your squeeze page.
If you don't use your own swipe then the solo seller will just send out a generic email which does you absolutely no favours and often it's just a general make money online email which is useless and your results will be seriously effected.
Hope this helps some of you guys out that are using solo ads to build your lists.