Is it the end of Solo Ads?

12 replies
Been doing some testing over the last few weeks buying lots of solo ads and wanted to share some important information with you.

I did a lot of testing about the same time last year and out of about 18 solo ads 14 of them performed well.

This time things were a lot different.

My testing is still on going but the general quality of solo's which I have purchased this time are absolutely shockingly terrible.

I'm not going to go into detail about it but let's just say some of the results were shocking.

I tested around 7 solo ads over the space of a week a few weeks ago and every single one were absolute garbage and some were not even able to send all clicks because they ran out.

I have found some good ones recently but it's much much much harder to find them.

Those 7 are not the only ones that I have tested I have tested lots more recently but the example above is how bad things can be so just be aware that it's getting a lot harder to find the decent ones.

So... are solo ads still worth using to build your list?

Absolutely but you do need to be a lot more careful and make sure you check out the seller and their history before you hand over any money.

It seems many more people are jumping on the band wagon and selling solo ads as soon as they have a list of a couple of thousand and more than likely by just buying solo's and doing swaps themselves and not really having any relationship with the list.

So here's a few tips on how to reduce the odds of buying garbage solo ads that won't perform:

1. ask to see their product that they sell in order to put buyers on their list which they use for the solo ad. If they don't sell a product then it means they are NOT building their own buyers list. If they flat out refuse then some alarm bells should be going off in your head.

2. Ask if you can sign up to their list before paying any money out. You do this for 2 reasons. 1 to see how often they email their list and 2 so you make sure they use your exact swipe (which brings us onto tip 3.

3. Make sure you always use your own swipe. I have found through lots of testing that using your own swipe is way more effective because you can then only generate clicks that will be highly targeted to your free offer because you can pre condition them in your own swipe before they see your squeeze page.

If you don't use your own swipe then the solo seller will just send out a generic email which does you absolutely no favours and often it's just a general make money online email which is useless and your results will be seriously effected.

Hope this helps some of you guys out that are using solo ads to build your lists.

Paul
#ads #end #solo
  • Profile picture of the author drewfioravanti
    Solo Ads are now big business. Turn and burn.

    Must alway do your due diligence, prior to making any purchase.

    And this is why I have a special list of Solo Ad providers that I like to do business with over and over.
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  • Profile picture of the author awledd
    But how are the gurus handling their lists? Turn and burn? It doesn't seem because they keep on making money from their list! But they also almost burn it because they are ALWAYS promoting product after product. I don't seem to get it?!
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    • Profile picture of the author Willie Crawford
      Originally Posted by awledd View Post

      But how are the gurus handling their lists? Turn and burn? It doesn't seem because they keep on making money from their list! But they also almost burn it because they are ALWAYS promoting product after product. I don't seem to get it?!
      Depends upon how you define guru, but many top marketers do not
      buy solos, and most of the ones who do, do not sell solos.

      The most responsive lists of the "gurus" are their buyer lists, and
      those lists are often built via doing product launches, where an
      army of affiliates go out, find the buyers, and add them to the
      guru's list. At that point the guru has one of the hottest, most
      responsive lists around!

      Willie
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  • Profile picture of the author RockNRolla
    I was fascinated by the whole 'solo ad' idea when I first discovered it. The more I looked in to it, the more I couldn't understand how it was sustainable. It seems that's because it isn't, lots of people in the game saying that the only way to keep a steady income is to keep on adding fresh people to your list through methods like clickbanking.

    To me it seems that someone who actually joins these lists as a consumer is just going to get barraged with offer after offer. These are people who may buy a few times, but when they are getting hit with 10 emails a day from different lists then there's only one way it's going to go.

    I myself believe it may turn out to be a big bubble where people just keep on charging each other for clicks and opt ins and creating a marketplace for just that, but nothing is actually being sold apart from opt ins and clicks. For every solo ad list there must be a time frame where the entire list will have been replaced by new people. I personally would rather stick to the old fashioned relationship building and have my subscribers keep purchasing from me for months and years to come.
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    • Profile picture of the author wisdomoto
      Originally Posted by RockNRolla View Post

      ...but nothing is actually being sold apart from opt ins and clicks.
      Those who sell solo ads get sales from their OTOs (One Time Offers) and downsells/up sells. If you can make OTO sales and have a good converting funnel you can build a list for close to nothing.
      Signature

      I just emailed google for a link from their homepage... waiting to hear back

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  • Profile picture of the author drewfioravanti
    It doesn't matter how many emails someone gets. If your emails help them get to where they want to be, they will continue to read your emails.
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  • Profile picture of the author Josh Monroe
    I agree.

    Personally what I've found to work better is to build your own high quality list (easier said than done, I know..), then swap with other marketers with similar lists.

    This helps weed out the "quality" from the "trash". It also helps eliminate (not completely) the people who sell "freebie only" lists.

    Also, I've found going straight to source is a lot easier than you think. Hit up big marketers in your niche and arrange a swap. I honestly couldn't believe how easy it was until I reached out to them, because lets think about it....They're in the same situation as us, so why wouldn't they want to do a swap?

    One more piece of advice I can give is to stay away from the directories, listings and Skype groups. Those lists have been used and abused by almost everyone...

    If your a seller on that list, it's easy money, but if your buying....it's a waste of cash (IMO).
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    • Profile picture of the author Daniel Evans
      Originally Posted by Josh Monroe View Post

      Personally what I've found to work better is to build your own high quality list (easier said than done, I know..), then swap with other marketers with similar lists.
      This is the way forward.

      Many solo "businesses" are ran by people who just know how to buy clicks from traffic exchanges.

      Daniel
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  • Profile picture of the author WeaverJ972
    Charles Kirkland says that Solo Ads are stupid because CPV is way cheaper and you can get much more targeted clicks. What are your thoughts?
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  • Profile picture of the author PhotogJohn
    I think people are starting to get burned out on the junk winding up in their email boxes. I'm finding myself unsubscribing from people constantly pushing junk.
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    • Profile picture of the author Plugin Profits
      I would never buy a solo ad. Talk about overpriced junk traffic. Yeh I'm going to pay 40 cents a click for passed around freebie seekers or worse serial refunders, when I could get much more targeted PPC traffic for a few cents a click.
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  • Profile picture of the author tyronne78
    Solo ad marketing is for people that have deep pockets and don't mind spending a good chunk of change to get data. Because that's what you're basically paying for when you're first getting started out with paid marketing. Common sense would tell me that if someone has a buyers list there is a good chance that they're not going to try to make a business out of selling solo ads to other internet marketers. Just my opinion.
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