I got a call from a guy today who was mad saying he owned an online directory for this town. He was mad i think because we called our directory "the ONLY directory" in town...
This is his site: www.CarmelBest.com It is complete crap. Possibly the worst site i've ever seen in my life. Not only is it ugly and useless, but the pages include GoDaddy ads (since the pages are hosted free) and the links to the local businesses just point to a search from Yellowbook.com
I'm offering local businesses a full page listing with pictures, video, email capture form, content, etc. - not just some link to their tiny yellowbook ad.
So my question is, can I get in trouble for saying we're the ONLY directory? Because, yes he owns that site, but it's not really a directory itself, it just links to a directory site. Or can I say the "Official directory" - or is there some legal stipulation behind coining yourself "official."
My portal is in pre-launch phase right now, but i am offering a very valuable service to my local businesses. This guy isn't. So i want to blow his site out of the water. But want to make sure i don't use any terms that are illegal or unethical. What do you think?