So I ventured into List Building not long ago and have just finished my 5th 100 clicks solo ad campaign.
From these 500+ clicks, I got 300+ people to subscribe and see my OTO which is a $17 product about list building with a downsell for $7.
I spent a total of about $200 for these 500 clicks and made a total of $48 from OTO sales.
I understand that having a frontend OTO is meant for covering ad costs but I am trying to optimize my funnel such that I can, in most cases, profit from buying solo ads immediately.
With that said, I just wanted to know, on average, how much do you usually make back from solo ads from the OTO? Are you able to cover most of the costs or profit immediately?
Also, do you offer a refund policy for your OTO? (I currently don't mention anything about refunds on my OTO) And if so, how often do you see refunds?
Thanks for reading my very first post here and looking forward to hearing your inputs!