Solo Ad OTO Conversions

I don't really use solo ads', since alot of the sellers out there are selling solo ads to their freebie seeking list's. I do think 300 subscribers for about $150 is pretty good. Most use $1 per subscriber as a good measuring stick.

Try to make the oto like 5 dollars, or make it recurring. The pitch page is everything, some convert well and some don't. Try to make the offer match exactly what the solo email is saying.

What JasonJames said. The other thing to test is obviously raising your price. If it's a good product and the perceived value is high, you can often sell more by raising the price.

Low prices on great products hurts credibility.

You might not make a ton of profit, but you might cover your costs. Which is the bare minimum goal. But that's something to test for sure. This is one of those things you approach like a scientist.

It's not very useful to ask people what they will pay for something. It's much more useful to ask them to pay for it. That will give you the real data you need.

Marc

Hi Jay,

Unfortunately there has been an explosion of new solo ad sellers
that seem to be in it just for the money rather than focusing on
offering a RELIABLE SERVICE!

I have seen many courses on "How To Build A Solo Ad Business"
but many of the newcomers who are selling them are obviously
just building any old washed out list & then selling them on for quick
cash.

Trust me when I say that there are still some fantastic sellers out there
but finding them in this forest of sellers is proving tougher to pull off.

You see, this can be off putting to a newcomer like yourself who is
doing what he/she has been taught:

1. Set up a FREE offer & capture email address

2. Add a OTO & direct new subscriber to that offer as soon as
they opt in.

3. Follow up, create relationship, recommend products etc etc.

So this doesn't necessarily mean that your funnel isn't good enough...

...it means that the traffic you've been purchasing is mainly only interested
in grabbing your free offer and that's all.

Always make sure YOU ask the solo ad seller some important questions
before you buy from them like:

1. How have you built your list?
2. What niche(s) is your list mainly interested in?
3. Do you send your ads to your buyers list too?
4. How often do you update your list(s) with fresh subscribers?

These will help you to sift out the honest sellers from the quick
buck ones.

Don't get discouraged by this & the more we all ask these questions
& weed out the sellers who are dishonest, the quicker they'll STOP
SELLING & we can all go back to buying from decent honest solo ad
sellers once again.

All the best

Regards
Gavin

Sometimes you can make your spend back on the OTO offers. Sometimes. You need to test and tweak.

Are you doing a soft pre-sell? Are you positioning the OTO to help the subscriber achieve what it is they are looking to achieve?

Your back end should be strong enough to cover any losses you incur on the front end.

making money on the OTO is great your goal is to generally break even in that process, and generate your profits in the follow up email you send.

90% of your sales will come from the daily follow up emails you send..

when it comes to solo ads i have always tried to squeeze out every last drop of profits from them and as quick as i can too

if you can make back a lot of your investment back from your ad costs then you are building your list for almost free

solo ads have got a lot harder to profit from over the last 12 months as ive been doing a lot of testing but you still can make them very profitable

your oto/front end product does have to convert well and it has to be as closely matched to your free offer as you can

also one of the biggest reasons why the results from sol ads are so poor is because most people allow the solo seller to create the swipe for them which is a big mistake

you need to be using your own swipe so that you can prime/pre condition the traffic before they use a click up and go through to your page

having a simple oto with 1 downsell just will not cut it these days, you need to be getting a much more profitable funnel in place

i currently have a front end product, 2 upsells and a $1 membership downsell which is a recurring membership and i will soon be adding 2 more upsells to the mix too

the fact is some people will spend hundreds so you need to have products there available for these types of people otherwise you are leaving massive amounts of money on the table and getting just one of these types of people out of every few hundred could quite easily be the difference between a campaign being a loss or nice profit

I find that you do have to keep up with the follow ups... sometimes you'll make your money back, but sometimes it does take the extra effort... some people just don't purchase on whim.

I'd set up a series of e-mails and let your autoresponder do the work.

And as someone mentioned in the earlier post, it's a good idea to run a product that has a membership system - recurring income is always the best idea

Hey Jay,

Just in relation to your campaign. The number of clicks being 500 may not be enough to determine how well your offer is. Ideally you would send your campaign to a large audience of 1000 clicks or above and that should in-cooperate split testing

Is there a chance to see your copy to determine any factors which may not be helping with your conversions? The refund policy is ideal as this gives the consumer protection.

So would be great if we could see your sales page image for both including OTO. Also do you have reviews and testimonials? People want social proof. What is the price point for the front end?

The most important element though is your LIST. So I would consider offering your subscribers free content , Content of real value. Whether a breakdown of your OTO and send that to you’re the subscribers who didn’t make a purchase of your product or you could additionally create a PowerPoint presentation ( Record using camtasia and place on YouTube) of again a breakdown of that product or some techniques offering real value.

By over delivering this will also insure you build a relationship with your list. So if they think WOW you’re really giving away meaty content full of value, they will be like I can only imagine what your product will be like.

Another strategy may be – With the list you have – build a relationship / or alternatively send them questionnaires, ask them what they want, Feedback and then tailor make the product to include what your customers want them offer them the updated product. You could also invite them to a webinar. Webinar would be a great way of making serious conversions.



Imagine if even 100 people turned up out your 300 for example and you offered training via Skype – personal coaching for $99. Now only 30 go for your service that’s $2,970

So many methods you can use for this. So even using questionnaires, you can get in to the mind of the prospect and create a webinar around what they WANT and offer them a service that will be too irresistible to refuse.

Hope this is insightful

Ali