I'm thinking of approaching companies within my industry who don't have any sort of affiliate network or marketing apparatus in place and asking them if I could sell their product. As I understand it, most of the time, it's the product creator who would handle the affiliate process. How can I set things up so I do a review site and then get various companies on board? Can I just give the creator a code to monitor sales? What software might I use?
Most of the people I'd be dealing with wouldn't be familiar with affiliate marketing so I need to make this fairly easy and beneficial to them.