An Ape Gives Us An Internet Marketing Lesson

On a rare sunny day recently, I took the family to the zoo. The kids threw some monkey nuts to the apes and I watched as a big chimp ambled over and picked one up. He then cracked it open and took a nut out, pushed it up his bottom, then pulled it out again and ate it. "Look away, look away now", I said to my kids. I threw another in the cage and the same thing happened again.

Just then a zoo keeper came by. "Oy mate", I shouted. "What's the problem" he replied. "Problem. It's that bugger there" I said, pointing at the chimp.

"Oh that's Charlie, a very intelligent ape he is", said the zoo keeper.

"Intelligent," I said. "I've just chucked him a nut and he's stuck it up his bottom, took it out, and ate it".

"Like I say, he's an intelligent ape" said the zoo keeper. "Last week someone chucked him a peach and he couldn't shift the stone, so he tests them all now".


The Moral Of The Story

Test everything first.

In all forms of Internet Marketing don't rush in like a bull in a china shop. Test (or split test) everything. Your website, blogs, videos, articles, programs, email, SEO, landing pages, copy, headers, etc, etc. EVERYTHING! After you've tested and implemented something, always track the progress and results.

Charlie's bum means you're now the wiser.