Upsells, Downsells and backend offers

Your downsell is a discount offer for your main product. Also add a bonus or two that have a lot of value. Some will buy sometimes just for the bonuses alone. The upsell is last as the they are already in the buying mode (we hope). Price range, I have heard many say should be more than original offer or at least same price.

As far as criteria for Upsell, something related to main product, something that would go along with it well to make main product more powerful etc., same goes for bonus

Typically it works like this.

You would sell a product on the front end. When they buy they go to a higher ticket offer because they've got their money out already. It's proven that you can get a very high conversion rate on an upsell because of this.

If they take you to a lower ticket offer immediately, that's just that person's preference. They might be dealing with poverty consciousness issues or something. Typically it's going to be a higher priced offer.

But another thing could be, if it's a membership. They may want a lower ticket membership price monthly, because it's easy to get people in the door. And they know most people won't cancel something so low, and the recurring income really builds. So they might choose to go that route.

The "standard procedure" for a downsell, is after they say "NO" to your upsell. So you sell them the front end, and you make them an additional offer for a higher price. If they say no, you take out part of the package you just offered, and offer it at a lower price.

Then if they buy the downsell, they would go to upsell package number two. Same thing if they buy the downsell. They go to upsell number two. Basically an upsell and a downsell is typically going to be similar packages, but one is a "step down" from the other.

The whole point of this obviously is to 1)maximize your transaction value and boost your EPC, and 2)deliver more value to the customers who want it.

Help you out?

Marc

Yes, that paragraph confuses me to read it too. It's not written very well!

But what we should do, is offer as much value to them as we possibly can, at a price the market will bear. Clearly people don't want to charge too much for ethical reasons, but you never know what you can charge until you ask. Because the value isn't up to you, it's up to them.

And squeeze pages are probably more popular than they've ever been. But if you want to get affiliate traffic, it's better to send to an offer. Then do a "traffic recycler" squeeze page when they try to exit. Sure, you might do a downsell first. I imagine affiliates would prefer that.

See, affiliates and partners don't like to promote squeeze pages because they've been burned too many times. Unless it's some sort of big guru launch where they know the technology is probably going to pay out.

That's part of it. You have to be upfront and cool with your customers. Sometimes people aren't. That's a problem. But mainly what I mean is that sometimes people have you promote their offers from a squeeze page.

So instead of a sales page, you send traffic to the squeeze page. And your traffic opts-in, and the vendor promises to credit you on any purchases that your traffic makes.

But it's really hard to know if they're really, actually coding your link into their emails, and not just coding their own links. What if they're coding only half of your links? Things like that.

Plus, there's nothing really to stop them from doing that once you've sent them a ton of leads. So it really comes down to a trust issue.

Usually people are more willing to promote a guru launch because those guys have more to lose if they screw a bunch of people over, and plus, the price of the product is typically a lot higher, so it requires a lengthier sales process to turn leads into prospects into customers.

It's hard to go from, "Hey, I'm Mr. Fancy Pants Guru " to "Okay, it's $1,997, buy now" in one email so it requires more than that.