Would this Annoy Affiliates or Invigorate them?

6 replies
If I offered a book for $40 on Amazon

and $34 through Clickbank with a 50% commission

On the one hand, they could see Amazon as potentially taking sales away from them. On the other hand, they could legitimately say "This is a special price. It's the lowest price out there for this product. It sells for $6 more on Amazon."

I sell it with different covers and titles. But maybe there's something to be said for giving the affiliates a "leg up" while also being able to capture some of the mass market that wouldn't order through a company they never heard of... Clickbank.
#affiliates #annoy #invigorate
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Benny L View Post

    Would this Annoy Affiliates or Invigorate them?
    It wouldn't annoy me.

    I wouldn't like it the other way round (being cheaper on Amazon), obviously.

    Originally Posted by Benny L View Post

    and $34 through Clickbank with a 50% commission
    That pays the affiliate $15.23 after ClickBank deductions. I'm "just saying".

    Originally Posted by Benny L View Post

    On the one hand, they could see Amazon as potentially taking sales away from them.
    I wouldn't think so, really? Not with different covers and titles? :confused:

    Originally Posted by Benny L View Post

    I sell it with different covers and titles.
    Yes, you'll need to do that, clearly. And not only to avoid a problem with Amazon, I think?

    You may get the occasional refund request from someone who's already bought it under another name, of course (especially if it's a very small niche!), but that's the price you pay for doing it, I think?

    I don't see a big problem, here, at all, Benny?
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    • Profile picture of the author Benny L
      Well Alexa, purveyor of consistent great advice (I seriously always appreciate your posts), I'm not sure if I'd have to change the title for Amazon (does anybody here know for sure?). I mean, unless I'm in KDP Select, Amazon lets me sell my ebook through Lulu and Barnes and Noble, etc right? So why not Clickbank too?

      And if I didn't change the title or cover, it might be good from a branding perspective. And would prevent the refund dilemma you mentioned (good point there!)

      I agree the affiliate return on marketing this book wouldn't be great. I'm still playing with price points. My gut says the book will sell really well around $25... As the price goes up, I start to question its value.

      Being that this will be the ONLY book in the niche (for the time being), the bright side for affiliates is they aren't choosing to promote my product over other products. It's just an add on product they can sell without missing other opportunities. And I think that should be worth something to any affiliates who really stop and think about it.

      On the other hand, the info in the book IS a pretty well kept secret. Maybe selling it for more is the answer. It could definitely be worth it to someone's life. I'm still thinking about that one...
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Benny L View Post

        Being that this will be the ONLY book in the niche (for the time being), the bright side for affiliates is they aren't choosing to promote my product over other products.
        Yes, I can see that. But am also wondering whether the fact that it's the only book in the niche also raises the possibility of not many affiliates being in the niche in the first place? (I see that this may not necessarily be the case, as well).

        Originally Posted by Benny L View Post

        Maybe selling it for more is the answer. It could definitely be worth it to someone's life. I'm still thinking about that one...
        Well, my own instincts are always that when vendors/potential vendors are suggesting that a higher price might be the answer, then (a) they should test it at different prices to find out (which everyone always "announces" quite casually as "obvious" although in reality it isn't always all that easy to do - albeit very worthwhile), but also (b) a higher price is actually pretty likely to be the answer, too.

        That last point for four main reasons: first, it's terribly easy and common for vendors to err on the side of thinking in terms of "more sales" rather than "more income" and in my limited, vicarious experience you normally gain from significant price increases because the additional profit doesn't all effectively disappear in reduced sales numbers; secondly, its better branding for you (in my view, anyway); thirdly, you attract a better class of affiliate, and undeniably your currently proposed affiliate cut of $15 odd will mean that it's outside some potential affiliates' search parameters and they won't even see it ClickBank's Marketplace for that reason; and fourthly, well, I had a fourth reason in mind when I started the paragraph but my concentration's really poor today and I've just "written too much for one day" and it escapes me now; sorry. :rolleyes:
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        • Profile picture of the author Benny L
          You're right, Alexa.

          I will do some price testing. However, I'm now certain that $25 is wayyyy too low for the information. The more I think about it, it's a life-changing technique that can make a huge difference in a man's psyche. It's more profound than anything being offered in the dating niche. It's at least worth as much as a couple of trips to the doctor.

          Thanks for the reality check. Now I'm thinking of an initial price point, to test, of something like $67 vs $87.

          This book is highly complimentary to the men's health and dating and relationship niches, so there are people who can market it... they just may not know to be looking for it yet. But I can make some connections, send some emails, potentially find a few complimentary vendors to promote it and go from there.
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  • Profile picture of the author Jeff Sommers
    If the product is sold with different titles and covers and sold separately through Amazon and Clickbank,it is unlikely to cause a problem. Clickbank will give the affiliate a higher commission and the fact that it is cheaper than Amazon is a plus
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    • Profile picture of the author JohnMcCabe
      A couple of points to ponder...

      > First, if someone (who may not have your best interest at heart) reports ebooks with identical content along with different covers and titles, you may find yourself without a book on Amazon. They'll simply remove it, just like they did much of the PLR and PD junk.

      The odds of that being reported go up when you use a higher Amazon price as an enticement for CB affiliates.

      Do you really want to play the "it's only cheating if you get caught" game?

      > Second, just because you set a price on Amazon doesn't mean that's what it will stay. Part of your contract with amazon allows them to price match so that they are always the low price.

      How will your CB affiliates feel if Amazon price matches CB, or even decides to price lower? The enticement, at the very least, vanishes.

      Whether you try it or not is up to you. I just wanted to offer a couple of things you may not have considered...
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