Over last few weeks google have been constantly phoning and emailing me to give their new "Conversion Optimizer" a go.
Now, I have put a lot of blood sweat and tears into getting my google account a lean mean sales generating machine (with lots of help from perry marshall training products), so I was a bit skeptical to let an automated system take over.... boy was I right!
A week ago I relented and agreed to test out the conversion optimizer on my highest traffic campaign to see how it fared as my account manager said it would give me a lot more conversions.
I monitored the success and was appalled at the results. My ad box went from being the very last box on the page to the highest. It frequently showed ad boxes from different campaigns and the long and short of it was my CPA went up 30%.
I suppose that some accounts that have perhaps not been set up in such a painstaking methodical way might benefit from it but I thought I would share my experience with it so if you give it a try you know to keep a close eye on it.