Advice Needed for 2,000 Leads

by marc7
13 replies
Hi

I have a list of names, emails, phone #'s, and even addresses that total 2,000 leads. The leads were given to me as a booster to get started with a specific program.

Now, what I'm having a little trouble with is figuring out if I should email my leads personally from a gmail account since Aweber does not allow us to add leads to a list that didn't opt-in to...

So far what I have done is cold call and to my surprise they are real people some were interested in my offer and some were like !ugh! lol...but at the same time I would like to use email marketing also.

Any advice would be great!


Marc Bell
#advice #leads #needed
  • Marc,

    Are you asking whether you should email leads from your gmail account or something more professional sounding? Or are you looking for a service that will allow you to do email marketing to any email you are adding?

    I would use something that has your business name as the handle (i.e. email@yourbusinessname.com). You could also try using programs like icontact.com or constantcontact.com. They just require that you check a box that you agree that your recipients have opted to be emailed by you.

    Hope that helps,

    Shawn
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    • Profile picture of the author marc7
      Originally Posted by TheContentAuthority View Post

      Marc,

      Are you asking whether you should email leads from your gmail account or something more professional sounding? Or are you looking for a service that will allow you to do email marketing to any email you are adding?

      I would use something that has your business name as the handle (i.e. email@yourbusinessname.com). You could also try using programs like icontact.com or constantcontact.com. They just require that you check a box that you agree that your recipients have opted to be emailed by you.

      Hope that helps,

      Shawn
      I have an Aweber account and I was going to use it to mass email out to a portion of the list. But Aweber will not allow me to do so since I didn't generate the leads myself.

      So I was trying to figure out the next best professional way to contact the leads by email.

      I'll check out icontact.com or constantcontact.com since all you have to do check a box to confirm that the leads opted in... and using the business handle is great idea too..I don't why I didn't think of that one lol
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      • Profile picture of the author David Burnett
        It would be waaay to hard to try to email them each individually from your gmail account. Now you can add them to your aweber account but it will make them all confirm that they are subscribed to you so if they don't know you, you may loose some leads. My other suggestion would be to use Mailchimp. Now I do not like mailchimp as an autoresponder but last time I used them they didn't require the subscribers to confirm their subscription to you. It is also free.

        Hope this helps!

        Best Regards,

        David
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  • Profile picture of the author MelanieandMiles
    We have a virtual assistant in the Philippines that does a bunch of outreach for us... Indeed she uses Gmail and mails out about 100-200 per day on our behalf.

    It isn't quite 'mass emailing' but it works for our needs.

    Also, we have her do a bit of research on each person she reaches out to in order to personalize the messages as best she can so they feel personal.

    Best of luck to you.
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  • Be sure to comply with CAN SPAM.

    Has this list actually agreed to have third parties contact them?

    I wouldnt use your business domain name for emailing these clients if they dont know you.

    You could end up getting a TON of spam complaints and that will seriously affect your email reputation score. A low score can cause all emails you send from that email to end up in spam or worst still not be delivered at all.
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  • Profile picture of the author Marc Rodill
    Yeah dude you should probably stay away from putting them into one of those auto responders. Sure, you can click "they opted in" but if they didn't opt in, you could put yourself on the hook if it doesn't work out.

    Gmail will let you send a couple hundred emails at once. So just copy and paste from a spreadsheet and send them an actual squeeze page to opt-in to if they would like more information. But it's going to require good copy at least. Email really under performs now.
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  • I love email and in fact my open rates are up at 80% with click through rates of 40+%.

    I have to disagree that email under performs.

    If you are emailing a non opt in list then email open rates will be incredibly low but I still think email is one of the best forms of marketing around.

    I can truly say that I LOVE sending out info and knowing the people that receive it really do want what I offer.

    I never promote stuff I don't personally use and only contact my list about once a month with REAL value.

    My list has grown from my 1-2-1 coaching so I have spoken on the phone with about 90% of the people on the list which helps a lot because there is definitely no confusion whatsoever of who I am.

    Make sure people remember you, if they don't know who you are, your email will just get lost along with the other 50-100 so emails they receive each day.
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  • Profile picture of the author Marc Rodill
    Everything you said was valid. I can't argue with any of that. I also agree about your comment about the non opt-in list caveat. And that's what he has as far as I can tell.

    He got these leads from his company. They probably never got any good information, got promoted to a few times, and were left alone. So totally different situation.

    Although that's pretty cool you've spoken to almost your entire list. Clearly that would build trust in a big way. I talk to my customers on the phone too.

    That task is probably not on a lot of our bucket lists though. So competing with those 50-100 emails is a real issue. I know what it's like to send out 500 emails and get 4 responses from working in a previous company.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by wordpressmania View Post

      You can use mailchimp as they give you option to import list.
      Your account wouldn't last very long at all. Ever read their terms of service?!
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  • About 4 years ago I bought a list of 3 million uk email addresses from a data broker. The list was purchased for £250 so you can imagine the quality of such a list.

    In hindsight, it wasnt a smart move, but at the time I wasnt as well versed regarding the rules of marketing.

    I had to setup my own mail servers using linux vps', I was using email verification software prior to sending emails and was having a nightmare running out of bandwidth just downloading and processing all the bounced back emails.

    I also had to deal with most blocklists and every few weeks had to create new servers because my ip addresses associated with the servers where all blocked by the ISPs.

    I must admit, it was reasonably profitable for a while, but my sale % was about 1 in every 50k emails I sent out.

    When it comes to email marketing I have been on both sides of the fence and its something I know about in a LOT of detail.

    Since learning the rules of email marketing, I have realised massively that shear numbers on a list, you don't own, is worth nowhere near as much as a list with a handful of people on that want your emails.

    To the OP: here's something constructive:

    Send the people ONE email explaining how you came to have their email address and that you are sending a ONE TIME email to them to see if they would like further emails.

    Make sure you include your full details on the email and even though you plan not to message the list more than once, offer an unsubscribe option anyway.

    Explain your offer in brief and direct them to a new signup page where they can genuinely opt in to your list if they want to.

    If they don't want to, unfortunately it might be time to ditch the list and move on.

    Make sure you use a throwaway email when emailing one time.

    Something like: yourcompany@gmail.com and remember they have both hourly and daily limits on the number of emails you can send.

    I think its 200 per hour up to a maximum of 500 in one day.
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  • Profile picture of the author nicholasb
    upload them into a custom campaign in FB and advertise directly to them through FB ppc...


    I am having a lot of success renting direct mail lists and doing exactly that, sure beats paying 10k for a mailer....
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  • Profile picture of the author marc7
    Sorry for the delay...for some reason I can't access the warrior forum from my home internet connection, strange... thanks or all the advice!
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