Help Me Help My Client Please!

10 replies
I am a writer. I have a client who wants me to do article marketing and help him get his product out there. I do have many articles that go to top of google pile by my using keywords and phrases I pick.

My client gives me keywords to optimize for that he was given by an SEO expert. I look up the keywords. Yes lots of results on Google (most of which track back to my client)
BUT when I look them up using wordtracker, I see no one or hardly anyone is searching for these words!

Of course I will do what client wants but if he wants to get his product out there wouldn't it make sense for him to target different words? Or am I missing something.

I am not an SEO expert...so would appreciate your advise.
#client
  • Profile picture of the author dvduval
    Well, if I were the client I would be ecstatic that I found someone that actually thinks about the work they do rather than just following instructions. I'd love to see some of your work, so feel free to PM me.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author Kim Davis
    Yes he should use keywords that have a higher search volume. He should be using keywords that have low supply, high demand and high profitability.
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  • Profile picture of the author JayXtreme
    Hey LBD

    Do this:

    E-mail your client, telling him what you have found.. but remember, keyword tools aren't accurate. He may have found the keywords from his own stats..

    Explain to him about keyword tools and reliability (keyword tools are only guesstimates) and then if he still wants you to do the work with those keywords.. you go for it

    Peace

    Jay
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  • Profile picture of the author LilBlackDress
    I really care about my clients and want them to get optimal value from my work.

    He has this long list of keywords that a marketing company gave him and he obviously spent a lot on it.....I want to make sure he gets amazing results and I don't think he can from that list.
    I will discuss this with him.

    Thanks all!
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    Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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    • Profile picture of the author p2y
      You can't trust any single keyword tool because they all have different data, a much better way to see how much volume a keyword gets is to setup an adwords campaign, write an ad that you know will have a horrible CTR rate (scare the click away), bid the maximum amount, and then run the ad for an hour and see how many impressions you get.
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      • Profile picture of the author JoeCool
        Originally Posted by p2y View Post

        setup an adwords campaign, write an ad that you know will have a horrible CTR rate (scare the click away), bid the maximum amount, and then run the ad for an hour and see how many impressions you get.
        p2y,

        This is just wrong information.

        First of all, if you want to test a keyword using an AdWords campaign, you only need to bid high enough to be on the first page. All eight ads on page one of Google record the same number of impressions.

        Second of all, to run an ad for only an hour to get an idea of total searches per month is also a stretch. Different keywords are searched at different times of the day and week. When I test keywords using an AdWords campaign, I test and record the data for at least a week before making any determination.

        I would brush up on your AdWords training and knowledge before giving out advice so freely here on the forum.


        Respectfully,
        ~ JoeCool
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    • Profile picture of the author dvduval
      Originally Posted by LilBlackDress View Post

      I really care about my clients and want them to get optimal value from my work.
      Don't ever lose this part. You'll get more than you ever imagined.
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      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author LilBlackDress
    Thank you so much dvduval! I sent you a PM.
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    Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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  • Profile picture of the author JohnMcCabe
    Yes, voice your concerns. But be careful about suggesting your client's list is no good. There may be other factors involved.

    As Jay said, the keywords may have come from the client's own stats, which would tend to supersede what Wordtracker had to say.

    Seasonality is another factor. Looking at the list, is it possible those keywords might be more viable at a different time of year?

    If the client wants to stick with his list, do your best. And if you can slip in keywords that you think might work better without going against instructions or compromising quality...

    You know what to do...
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  • Profile picture of the author nathanro
    You should contact the customer and let him know what you found, but also be aware that attacking the not so searched keywords help you dominate very small markets.

    For example, a lot of people might be searching for Wii, but very little will be searching for a game title, so if you optimize for that game title, you pretty much eat the entire market.

    So you have to note that some people are using this technique to get out of the competition, and make some very good money by doing this.
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