Adsense on an Affiliate Website: Shooting Yourself in the Foot?

by lizbot
4 replies
I'm new to the world of IM and, in the spirit of picking one thing and sticking with it, I'm starting out by building an Amazon Affiliate website. I gathered from a skim of the TOC that Amazon won't let you include links to other vendors on pages that include Amazon Affiliate links (not unreasonable), but I've read here and elsewhere that some people further monetize their site with Adsense, presumably working the ads into whatever pages don't have affiliate links.

Wouldn't using Adsense on your affiliate website be a bad idea? The way I see it, if somebody clicks on an Adsense link on your site, you're pawned off your chance at an affiliate sale onto someone else. Sure, you'd get a tiny commission from the click, but I have to assume your cut from an Amazon purchase would be much, much larger.

Is it simply that websites that use both the Amazon Affiliate program and Adsense tend to be larger, general sites that aren't focused on affiliate marketing? Or am a missing a trick to make Adsense work for me?

What do most people do?
#adsense #affiliate #amazon #foot #shooting #website
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by lizbot View Post

    Wouldn't using Adsense on your affiliate website be a bad idea?
    It would for me: the last thing I want to do is to give people additional ways and reasons to leave my website rather than staying there. (Especially when they're ways that don't pay me very much at all.).

    Originally Posted by lizbot View Post

    What do most people do?
    I don't know. But if you find out, I'd try doing the opposite, because the success-rates in internet marketing are always said to be terribly low, so it's quite likely that "what most people do" isn't going to be a great strategy at all.
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    • Profile picture of the author lizbot
      Originally Posted by Alexa Smith View Post

      I don't know. But if you find out, I'd try doing the opposite, because the success-rates in internet marketing are always said to be terribly low, so it's quite likely that "what most people do" isn't going to be a great strategy at all.
      Haha, yes, that's a fair point. Guess nothing can replace screwing up a lot until something finally works.
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  • Profile picture of the author Alex Mensah
    I have seen people use both on their sites but I would just focus on one because optimizing both for you website requires really focusing on your CTR rates and you may not be able to do that properly with 2 different entities.
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  • Profile picture of the author MisterMunch
    Earnings per click is not that much higher with amazon compared to adsense.

    If you sell a 30 dollar product you get $1,8 at 6%. If you convert at 5 % you will get 9 cents per click.

    Still I would test affiliate alone first to understand the convertions and click troughs. People also shop around when they have first started a session on Amazon.
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