Can you help me figure out what I'm doing wrong with my email marketing?
I publish a dog newsletter via email to a list that is hanging around 300. It took me about a year to reach that number. My understanding of email marketing is to send something people want as opposed to always promoting to them. I haven't done much promoting to my list yet, but focused on getting the newsletter out.
After a year, it appears that only a handful of people are bothering to read the newsletter. It's set up so they get a few hints in the email and go online to get the full version, which includes photos. Since most free email services do not forward emails with attachments, this seemed the best approach. However, I did start out sending the entire newsletter in the email, less the photos.
Regardless, the readership doesn't seem to have changed.
List members receive my one email a week. Out of 300, only 10 get opened, and about 1 per month actually clicks a link, either to my full newsletter or to one of my promotions. Out of those promo clicks, I sold 2 books. Whoopie!
I stopped doing the newsletter about 8 months ago and am planning to restart it. Before then, I hope to get advice on why my email campaigns are so ineffective.
I'm at a loss. I don't overwhelm them with emails, I don't do a ton of promos, and I give them good information and advice for nothing. What else could they possibly need or expect?