Failing Blogger in Dire Need of Advice

28 replies
Everyone,

Am trying to find out what is wrong with my blog and need some advice on how I can improve it, drive traffic to it, and make it profitable enough to sustain a full time income. Have been blogging for 9 months, have 167 articles of at least 300 words or more focused on Chinese history, culture, people and places.

Know that content is king. Nearly all of my posts are written through internet research, with Wikipedia being the primary source. Rely on other relevant articles to help write my content as well. All articles are original. Essentially, my site is a monetized Wikipedia on Chinese culture, history, people and places. Use Adsense, Amazon Affiliate, and Chikita for advertisements/products.

Some of my stats...

Averaging 4.63 articles per week.

Have a Click Through Rate of .25% on Google Adsense, (2% is average, I think). Some of the ads that appear on site on not China related. For example, ads for Furniture and Video games now appear on my site.

Have had 10 clicks on Amazon Affiliate in about 2 months but no sales.

Last thirty had 38 unique visitors per day. Would say that this number has been relatively close over the last few months and seen little improvement.

Over the last couple months have seen a pick up in people finding my site through search engines, primarily Google.

Needless to say, am frustrated mainly because haven't seen even a minimal upward trend in my Adsense stats, unique visitors.

Have 25 Twitter followers, use Chime.In to post content, and use Haohao Report, which is a Social Bookmarking Site geared toward China, to promote my posts. Have a FaceBook page, Google Plus, and RSS Feed.

QUESTIONS

Are these normal stats in the nine month phase of a blog?

Is my content strategy not working? Will it always be second fiddle to Wikipedia in search results? Is lack of voice not drawing enough readers?

If you have the time, feel free to check out my site. You can grade it yourself on content, grammar, spelling, cosmetic appearance, whatever you want. Just give me some constructive criticism on how I can make this the best site possible. You can be mean, just not too mean.
#advice #blogger #dire #failing
  • Profile picture of the author Alexa Smith
    Banned
    Hmmm, well-thought-out post. You've certainly given plenty of information, here.

    I don't have a site like this, and am only guessing, here.

    Originally Posted by China Newz View Post

    Is my content strategy not working?
    Yes; I think it's probably not.

    Publishing content just on your own site doesn't bring much traffic at all. It's not a great content strategy at all, I think.

    Getting your content published additionally in other places, where the traffic you want to attract is already looking, is a real traffic-generation strategy. This is "article marketing", and it might work for you (with slightly different posts/articles), and here's a one-post overview of how it works.

    Are you intending AdSense and clicks on affiliate banners on the site to be your monetization strategy? You're not planning to give away some sort of free report and build a list of your visitors' email addresses, too? I think it's going to be pretty difficult to make significant money from this site without doing that.

    Originally Posted by China Newz View Post

    Will it always be second fiddle to Wikipedia in search results?
    I would think so?

    But depending on search engines for your primary traffic surely isn't the way to build this up? :confused:

    Originally Posted by China Newz View Post

    Is lack of voice not drawing enough readers?
    I don't know about "lack of voice". I think "lack of publishing" is the problem. Publishing your content elsewhere, I mean.

    Originally Posted by China Newz View Post

    If you have the time, feel free to check out my site. You can grade it yourself on content, grammar, spelling, cosmetic appearance, whatever you want. Just give me some constructive criticism on how I can make this the best site possible. You can be mean, just not too mean.
    Another time. I probably don't really know enough about "sites like this" for my thoughts to be worth much, anyway. It seems to me to be "ok" but certainly not scintillating or exciting or fascinating. I wonder what proportion of visitors instinctively think "Wow, this is a site I'll check out regularly" and bookmark it for that purpose? I'm guessing not many (excuse me if I'm maligning the site!! ), and that may be part of the problem, here? You need people to do that. Or at least to keep some of the traffic by opting them in?

    Meanwhile, good luck, and I hope you get better and more helpful replies than mine.
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  • Profile picture of the author NatesMarketing
    My thoughts are this - people coming to your site concerning Chinese news/history/etc are not looking to buy things.

    They simply want a few facts, then they'll be on their way.

    I'm not entirely sure how you'd monetize a news site unless you sold ad space. I think that's a pretty hard niche to be in.

    Of course you can implement a mailing list, some calls to action and etc - but what will you monetize with? Maybe a language course? Trips? Food? Dunno...

    Hard niche, man.
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    • Profile picture of the author thedanbrown
      Originally Posted by NatesMarketing View Post

      My thoughts are this - people coming to your site concerning Chinese news/history/etc are not looking to buy things.

      They simply want a few facts, then they'll be on their way.

      I'm not entirely sure how you'd monetize a news site unless you sold ad space. I think that's a pretty hard niche to be in.

      Of course you can implement a mailing list, some calls to action and etc - but what will you monetize with? Maybe a language course? Trips? Food? Dunno...

      Hard niche, man.
      Ya I'd tend to agree with this. You need to figure out a better way to monetize your visitors or generate a lot more traffic to scale up your AdWords profits...
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  • Profile picture of the author Alex Blades
    Try targeting the U.S market instead of China, there is more money to be made there.
    Signature
    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

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  • Profile picture of the author Curtis2011
    Originally Posted by China Newz View Post

    Are these normal stats in the nine month phase of a blog?
    They are normal, for someone who has no idea what he is doing.

    Originally Posted by China Newz View Post

    Is my content strategy not working? Will it always be second fiddle to Wikipedia in search results? Is lack of voice not drawing enough readers?
    Your content strategy is not getting traffic because it was not designed to get traffic.

    You seem to be writing about just things that you want to write about or things that sound interesting to you, and not writing about things that people are actually searching for.

    If you want traffic, you have to write about keywords that have high search volume and low competition.

    I could explain how to do this but frankly, the tool I use for finding keywords is something that I pay $300/year for (I used Site Build It's keyword tool), and my SEO education has been years in the making.

    I have heard that tools like Market Samurai can be just as good at finding good keywords though. You might want to look into that.
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  • Profile picture of the author BinaryQwest
    It would be hard to monetize that site especially with adsense. You can try other methods, maybe even writing a Kindle book would work.

    How are you picking your keywords for the articles and such? Are you basing them on searches, CPC, or competition? Also how are you ranking for the keywords you are targeting. It may just be a case of bad keyword selection why you aren't getting as many hits as you should. Writing ~5 articles per week for 9 months, you should be getting lots of traffic from organic alone.
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  • Profile picture of the author Oliver Allen
    Hi chinanewz.com,

    I went to your site and I see that it is a nicely laid out site with good content including videos. I also see that your site has a page rank of 2 which is also not bad. It shows that your site is starting to rank.

    I do understand your frustration about not getting much traffic over the last few months because I have also had similar frustrations when I started.

    I have a few suggestions for you that may help.

    Based on your site which it appears to be a news type of site, have you used any keyword search tools such as Google's keyword tool to find how many visitors have searched topics regarding Chinese culture?

    Through my research about keywords and keyword phrases, I have found that keyword research is probably the most important part of a website in getting traffic.

    You could probably still make an income from your site with Adsense and Amazon but it won't be very much because the payout from both of these sources is very low. Adsense only pays pennies on the dollar and Amazon only pays 4 to 6 percent from the sale of their products. Chikita only pays a little more.

    So, if you still want to try to make a full time income from these affiliate sources you will need to get a lot of traffic to your site.

    Creating content on your site is great especially the content that you already have because it appears that your content seems to be news worthy so that's good but you need to get traffic to it and fast.

    There are quite a few sources to getting traffic to your site and if you want to start getting traffic to your site in a very short time then you will most likely have to start paying for it and there are a lot of ways and I have tried many of them and paid literally thousands over the years to find to right solution.

    One thing that I need to mention is that many people who are trying to make an income on the internet have to understand that they will have to spend some kind of money to be successful. There is a saying that goes like this, "It takes money to make money". I have found that this is very true.

    I don't know if you know about Google Adwords or pay per click services but these traffic methods can be quite expensive.



    Hope this has been a little help to you.

    Regards,

    Oliver Allen
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    • Profile picture of the author pa1968
      When I first started I struggled with getting traffic too. It was always about getting ranked in top 3 in Google search terms. And that would get me traffic to my sites. But there was so much more I should have been doing. So, here are some ways to get more traffic to your site.

      The key to generating traffic is to attract targeted traffic. This means you are going after those that have already expressed interest in what you have. So, where do you go for that?

      Go to article directories. Take one of the articles you have written on your site and submit it to article directories. That will be in your niche and the only people that will find will be searching for you niche.

      Go to Facebook. This is something that is so easy and free. Go to facebook, and go to groups. Now type in a search for your niche. Now you will get all the groups on facebook that are in your niche. Now go into the groups and start interacting with others there. The beautiful thing about this is that every person you communicate you know are interested in your niche. That is why they are in that group. It would be good for you to set up a fan page too if possible. Its not necessary but could be good to drive those you conversate with on facebook to your fan page. Then your fan page you can promote your site and products.

      Those couple of things will be good for you to do to generate traffic. And both are free. With all those people already on those 2, you could get some good, targeted traffic to your site.
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      • Profile picture of the author LilBlackDress
        Yeah I have to agree with some of the others, the issue is how do you monetize it?
        What AdSense ads would Google dish up to your readers? Who is buying AdSense ads based on Chinese history.
        Then moving on, you mention having Amazon affiliate links but what are you selling people at Amazon?

        It sounds like you have a lot of seekers coming to your site looking for information not to buy.

        So to turn it around you need to find something that relates to your site that you can sell. Perhaps you could do an article on a type of chinese antique and send them to eBay or something else along those lines.

        You ain't gonna sell if no one is looking to buy.
        Signature

        Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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  • Profile picture of the author KenThompson
    Hi,

    You can either cut your losses and kill the blog or try to make it work. If you want to keep trying, then here are my suggestions.

    The overall blog topic is vast, and the post about the Chinese fire drill does not help. I would find a topic that is more narrow, more specific. Also, a topic that has a more defined audience. An audience you can market something to and they'll be more likely to buy.

    You can pick something that can easily (or more easily) be tied to some aspect of Chinese culture.

    Here are just a few examples. They may not be the best but this is off the top of my head.

    1. Chinese art
    2. Chinese martial arts
    3. Chinese travel destinations

    Each one of the above could be marketed with content that discusses Chinese culture, places, history, people, customs, etc. But be sure to make the content relevant and related to the chosen topic.

    You will need to re-structure your site with regard to content, nav, categories, etc. But that really should not be too difficult.

    Do some keyword and market research to discover the best keyword ideas/areas to focus on and then proceed. Carefully plan what you want to do.

    Then, before you move forward, make a plan about affiliate promotions that are trustworthy, relevant, in demand, and will appeal to your target market. Use good judgment about ad placement. Make a marketing plan that includes article syndication. Read Alexa Smith's posts because she often includes links to useful posts about article marketing.

    Maybe buy Paul Myers' ebook about content marketing. I just recently checked out the sales page and it's something you can greatly benefit from if you use it.

    That's my best idea and good luck.


    Ken
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  • Profile picture of the author Stuart Walker
    You already asked us a similar question some time ago about this site, you were having the same problem - lack of traffic and lack of sales.

    The advice given to you at the time was to stop posting every day (which you were doing at the time, not sure about now?) and spend more time promoting your blog (which you weren't really doing) by working out where your target audience already was and getting your content and ads in front of them.

    Fast forward to now and I still see no mention of what your traffic strategy is?

    You say things like "I have a Facebook, Google Plus and RSS feed" as if that will somehow bring you traffic magically? What are you doing with those things to get traffic?

    Please inform us what you are actually doing other than posting your articles to your blog (and to your FB, G+ accounts) to get traffic?

    If the answer is still nothing then my advice is still the same as the last time.

    You seem to be confused over this 'content is king' thing thinking it simply means post original content to your blog and magically you'll get visitors...who are you expecting to send this traffic to you?

    And honestly I think your blog will be difficult to monetize due to the nature of the content anyway. I mean what high priced items are you going to sell? I can only think of Chinese history books and I doubt they cost much.
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  • Profile picture of the author China Newz
    Appreciate the feedback.

    Don't plan on giving up yet and am going to keep following this model for a few reasons.

    1) Chinese culture is my passion
    2) China is the country of the future. It is my estimation that most Americans (or English reading individuals globally) don't know much about a country that is set to be the "next United States." This website would provide one URL where someone could educate themselves on Chinese culture, history, etc. You have to know about China if you want to understand key global issues in politics, business, travel, human rights, international trade . China is always in the news all the time because they are going to be the global leader in the years to come. Historically, they have always have been. Check out my site for more information on that.
    3) Most small businesses don't turn a profit in the first year (especially ones will low barriers to entry, like starting a blog, where there is little start-up capital involved)
    4) Have modeled my site based on Christian Financial. This individual earns a full time income from blogging about personal finance and has a fantastic post on blogging for money with graphs of income, pointers, etc. How To Make Money With A Blog . He graphed his income from his blog for the a few years. My blog is lagging his, hence this post.

    Forgot to mention that it only takes me 4 hours at tops to write an article. Range is normally 2-4 hours. Rest of my day is commenting on blogs, posting in forums, site maintenance, etc. So if I can't make a full time income from this blog, maybe can make a part time income from it, and then start a secondary blog on another topic that is my passion, and try to make another part time income from it.

    Regarding Niche
    Acknowledge that the sites scope is pretty broad and that a narrower focus on a topic like Martial arts or Chinese food might be a better niche and attract more targeted traffic. However, like my broad scope because it gives me flexibility to write about a gamut of interesting things.

    Regarding Article Directories
    Have read that Google penalizes duplicate content. Would posting my articles in Article Directories hurt me in SERP? Having heard varying things on this so have largely avoided it.

    Regarding Frequency and Marketing
    Have read for aggressive growth post 3-5 times a day, for moderate growth 1 time a day. The more you post, the more content you have, the more readers you attract, the faster you are found in search engines. Marketing is an integral part of gaining readership but posting frequency is more important to grow your readership.

    Regarding Monetization

    Am just going to have to try things by trial and error. Don't know what will work or if they will work. Time will tell but would prefer China related Ads over Furniture ads any day of the week. Will keep you posted.

    Am learning as I go (a.k.a. the hard way) but will find out if this could be a profitable business model that could consistently work for any topic. Will keep you guys updated.
    Signature

    China Newz

    China Newz is a blog introducing China's history, culture, people and places.

    www.chinanewz.com

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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by China Newz View Post

      4) Have modeled my site based on Christian Financial. This individual earns a full time income from blogging about personal finance and has a fantastic post on blogging for money with graphs of income, pointers, etc.
      He also builds a list of his subscribers' email addresses.

      Originally Posted by China Newz View Post

      Have read that Google penalizes duplicate content.
      It doesn't. And it says so openly and consistently in every medium possible and at every possible opportunity.

      But (and this is the point you need to understand) what you're describing isn't duplicate content anyway. It's syndicated content.

      You might want to read this (it's completely correct and valid, needless to say!): Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing Blog

      Originally Posted by China Newz View Post

      Would posting my articles in Article Directories hurt me in SERP?
      No. (Unless you mass-submit to huge numbers of different directories, using software: that almost certainly would!).

      But posting the articles you currently have on the site in article directories will also not benefit you, I think. As mentioned above, you'd need a different sort of article for that to help you.

      http://www.warriorforum.com/main-int...ml#post3188316

      This will help you, too: http://www.warriorforum.com/main-int...ml#post5068872

      The important point to understand is that the sole purpose of submitting to article directories is as a stepping-stone to re-publication elsewhere on relevant sites and/or in relevant ezines/newsletters which already have the targeted traffic you want to attract to your site. But submitting to article directories is only an attempt at passive syndication (i.e. waiting for publishers who need content to look there and find your articles). It's much better to approach them directly, yourself ("active syndication"). So you need to think about what sort of sites you want to be published on, how to find them, how to approach them, and so on. (From my own experiences in travel-related niches, I think actually you may have a good niche for all that, but it's a very big undertaking, of course, and has a big learning-curve. On the other hand, publishing the content just on your site clearly isn't much of a traffic-generator at all (and why should it be?), so you need to do something very different, to grow this and to monetize it. My two suggestions are article marketing (since you're writing content anyway!) and list-building. And good luck, whatever you choose to try! ).
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  • Profile picture of the author Stuart Walker
    I'm still not really seeing much in the way of what your traffic strategy is?

    You say that 'most businesses don't make money in the first year' which is all well and good but how do you plan to make money from it when that first year is up if you're struggling to find anything to sell?

    It doesn't matter if it's now or in 12 months if your blog doesn't have a way to be monetized you can't make money either way.

    Regarding Frequency and Marketing
    Have read for aggressive growth post 3-5 times a day, for moderate growth 1 time a day. The more you post, the more content you have, the more readers you attract, the faster you are found in search engines. Marketing is an integral part of gaining readership but posting frequency is more important to grow your readership.
    Who told you this nonsense? Post 3-5 times a day for aggressive growth?!?!?

    Please explain to me how you think making posts on your blog brings you traffic.

    You can have all the content in the world but if no one knows your content exists how are they supposed to come read it?

    Posting content (and it better be great content) is just one part of the puzzle. You also need to let people know about your content and you don't really seem to be doing that.

    As I've said a few times now, less time creating content, make the content you do post really great, more time promoting the content you do have.

    Posting frequently does not bring you more visitors...how does that even make any sense?

    Stop listening to the wrong people and blindly believing everything you read and think logically about things. How can posting articles every day or multiple times a day bring in traffic when no one knows your blog exists in the first place?

    Most of the really great blogs I can think of don't post that frequently but when they do they really make it count, their content is fantastic, indepth and people really want to read it, some examples off the top of my head are Social Triggers, Smart Passive Income, Copyblogger, ViperChill.

    You didn't take this advice last time despite numerous people telling you the same or similar and you probably won't take it this time either but please don't come and ask the same question again in a months time if it's clear you haven't implemented any of the suggestions we've given you.
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    • Profile picture of the author hometutor
      Google does not penalize duplicate content. It is simply not all listed in the search engine of Google.

      Rick
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    • Profile picture of the author China Newz
      [QUOTE=RockingLastsForever;8196261]I'm still not really seeing much in the way of what your traffic strategy is?

      Posting frequently does not bring you more visitors...how does that even make any sense?

      Stop listening to the wrong people and blindly believing everything you read and think logically about things. How can posting articles every day or multiple times a day bring in traffic when no one knows your blog exists in the first place?

      Most of the really great blogs I can think of don't post that frequently but when they do they really make it count, their content is fantastic, indepth and people really want to read it, some examples off the top of my head are Social Triggers, Smart Passive Income, Copyblogger, ViperChill.


      Don't want to get into an argument over this and realize that people will always have differing opinions of subjects (i.e. Republicans/Democrats). However, would you rather purchase a newspaper with one article or one that has 50 articles for the same price? Appreciate your feedback.
      Signature

      China Newz

      China Newz is a blog introducing China's history, culture, people and places.

      www.chinanewz.com

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      • Profile picture of the author Stuart Walker
        Originally Posted by China Newz View Post

        Think that the more content I create, the more traffic will come through search engines. For finding targeted traffic that already has an interest in "All Things China" will have to post in Chinese history forums, comment on other China blogs, interact with China watchers on Twitter and FaceBook, and join China blog directories. Hopefully, this will build traffic otherwise I need to marry into wealth. :confused:
        Forget about search engines, the traffic they send you just through random long tail keywords is going to be minimal unless you do some serious backlinking to your articles which you don't seem to be doing and I don't recommend doing.

        Also you say that Wikipedia is out ranking you every time? It could be quite difficult to get the number 1 spot anyway.

        Yes post in forums with an interest in China / Chinese history, find blogs on China and blog comment (set up Google Alerts for your keywords so you can find blogs as soon as they are posted), interact on social media with these people, post to Q&A sites and syndicate your content / guest post on blogs related to your niche / wider niche, so Chinese history, regular China blogs, travel blogs etc.

        Originally Posted by China Newz View Post

        Don't want to get into an argument over this and realize that people will always have differing opinions of subjects (i.e. Republicans/Democrats). However, would you rather purchase a newspaper with one article or one that has 50 articles for the same price? Appreciate your feedback.
        So basically what you're saying is you don't believe what I'm telling you right?

        That's fine you don't have to and I won't mention it to you again and if you come on here in a few months time and ask why you still don't have traffic maybe then you'll start to consider what I've said.

        When it comes to blogs I prefer one really good article a month over 30 sub par ones written for the sake of writing something.
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      • Profile picture of the author BinaryQwest
        The content you have is good it's just not in line with what people are searching for. Or at least not in line with money keywords.

        Take for instance your article on "South China Tiger" . The keyword gets around 33 exact searches per day, so at best you'll rank #1 and get about 15 hits per day. Of those 15 hits, you may optimistically get a 2% clickthru rate on adsense ads which means you'll get at most 0.3 clicks per day. But the keywords CPC is only $0.10 and you will at best get $0.07 of that. At 0.3 clicks per day @ $0.07 per click for 365 days your article will generate only 109 clicks total $7.66. And that's in a best case scenario. Another thing to consider is that there are no ads in the inventory in Google (you can check by searching for the keyword in search pages). Which means you'll get generic ads that aren't as targeted which means lower click rates.

        Now consider you target a keyword with better cost per click or more traffic. At 0.3 clicks per day isn't bad for an article if the CPC for the keyword is $10. But keep in mind these are optimistic results.

        There are many other things to consider with search traffic but keyword research is a must. No matter how much you write or post, if you don't target the right keywords you won't get the traffic (at least not from organic search anyway).

        For your Amazon ads, they are way off base too. This article has ads for a children's book on it.

        I would suggest before you write another article you learn all you can about keyword research.
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  • Profile picture of the author situ08
    There are two things which I wanna suggest you. First of all you must research that their are enough people looking for information which you are going to provide. Secondely if you want to earn money from adsense then try to focus to keywords which are high relevent keywords for which advertiser are willing to pay.
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  • Profile picture of the author eClicker
    Hi,

    Who is your target market?
    What problem are you solving for them?

    E
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    • Profile picture of the author China Newz
      Originally Posted by eClicker View Post

      Hi,

      Who is your target market?
      What problem are you solving for them?

      E
      Good question. Would define my target market as individuals that want to learn more about Chinese culture, history, people and places. This site allows someone to educate themselves about China, if they don't know much about it.
      Signature

      China Newz

      China Newz is a blog introducing China's history, culture, people and places.

      www.chinanewz.com

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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by China Newz View Post

        Would define my target market as individuals that want to learn more about Chinese culture, history, people and places. This site allows someone to educate themselves about China, if they don't know much about it.
        That's plenty of people, I think? I suspect that you have a good idea, and potentially a good area, with marketing opportunities in "travel", among others - and obvious Amazon affiliate potential.

        What you don't have is a way to generate traffic (or a way to keep any of it, once you've generated it).
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        • Profile picture of the author China Newz
          Originally Posted by Alexa Smith View Post

          That's plenty of people, I think? I suspect that you have a good idea, and potentially a good area, with marketing opportunities in "travel", among others - and obvious Amazon affiliate potential.

          What you don't have is a way to generate traffic (or a way to keep any of it, once you've generated it).
          Think that the more content I create, the more traffic will come through search engines. For finding targeted traffic that already has an interest in "All Things China" will have to post in Chinese history forums, comment on other China blogs, interact with China watchers on Twitter and FaceBook, and join China blog directories. Hopefully, this will build traffic otherwise I need to marry into wealth. :confused:
          Signature

          China Newz

          China Newz is a blog introducing China's history, culture, people and places.

          www.chinanewz.com

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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by China Newz View Post

            Think that the more content I create, the more traffic will come through search engines.
            With apologies, I can't really help you, while you believe that that in itself is going to be of much long-term use to you for generating traffic to this sort of site.

            It may technically be true-ish, in the sense that if you don't post at all, you may not get any traffic, whereas if you post material that contains keywords obscure enough, you might fluke some visitors for them. But RLF is totally correct in what he says, above: posting content to your own site is not going to be a realistic way of generating traffic, for you. Sorry, I know it's not what you want to hear, but it's still pretty much factual.
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  • Profile picture of the author talfighel
    Originally Posted by China Newz View Post

    have 167 articles of at least 300 words or more focused on Chinese history, culture, people and places.
    There is your problem right there. People are not going to buy anything from you. It does not seem to me like they will since you are pretty much are giving them free content about this subject and I can't think of anything that you can sell to these people.
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    • Profile picture of the author China Newz
      Originally Posted by talfighel View Post

      There is your problem right there. People are not going to buy anything from you. It does not seem to me like they will since you are pretty much are giving them free content about this subject and I can't think of anything that you can sell to these people.
      The posts that I write, in my view, are teasers to build interest about a subject. Then the person viewing the post may have a deeper interest in the subject and then buy a book or product that is related to the post.

      The Adsense ads are a little harder to justify if they are not China related.
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      • Profile picture of the author SuperDJ
        Originally Posted by China Newz View Post

        The posts that I write, in my view, are teasers to build interest about a subject. Then the person viewing the post may have a deeper interest in the subject and then buy a book or product that is related to the post.

        The Adsense ads are a little harder to justify if they are not China related.
        Hmm.. I'm probably the wrong person to be commenting on your situation since I haven't really had much success myself.. but isn't this going to excruciatingly difficult to achieve?

        I mean..you're posting articles to build interest around a subject, fair enough. But aren't you better off trying to get them to join your e-mail list? Warm them up there and get them to buy from Amazon or other sources?

        Also, don't you think that maybe you should create your own product about Chinese culture? I mean it is a large suite of topics but I'm not really sure of how I would monetize this site... or whether Amazon affiliate marketing is the best form of monetization for you. :/
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  • Profile picture of the author China Newz
    This is my last post in this thread. Appreciated all the great feedback, and hope to use the tips to make my site better. In a few months will give you an update on how things are going. So please feel free to drop by China Newz...
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