So I'm thinking of starting a blog in a niche where, any other day, I'd be a member of the market. It's a health problem I have, so I know the struggle and have an insight into what others with my issue (at least, the ones like me -- and I know they're out there, because I'm friends with a few of them) are thinking.
I know I still need to research, but I think having the inside track is still valuable. Still, it comes at a cost.
Because I'm grappling with this problem, and I want to be transparent with my readers about that, I can't be the expert. I also can't sugarcoat the challenge. The nature of the niche means there are no easy, immediate fixes, which could potentially make salesmanship of existing products difficult (as they largely claim otherwise). I feel like I owe these people as much help as I can give them which, though honourable, I suspect will result in my earning no money whatsoever.
Until, at least, I'm able to create some products of my own, except that I'm not an expert -- and I'm clear about this -- so who would buy them?
So, yeah. Is it better to pick a niche you know a little about, do some research and jump right in, framing yourself as an expert from the beginning? Or is it better to pick a niche you know a lot about, that you have an emotional stake in, and admitting yourself the n00b?
I guess what I'm asking is, should I pick something I'm less invested in?