Do you swear/curse in your marketing or content?

What is it you "love" about it? The words are not unique and when used frequently, there is no shock value. It doesn't take skill, brains or finesse to plop swear words into your content.

Frequent use in content says "I'm trying to be outrageous and different" - but often reads as "rude and unprofessional".

I agree with this.

Who are women that they can't be swore in front of them? What makes them so special?

Pure nonsense.

This is 2013, you girls wanted equal rights and you got them, now you need to accept trivial little things like men using bad language in front of you.

Thank you Greg, how very kind of you. And believe it or not, I want you to have your own opinions, if everyone carried the same opinion, well, life would be way too boring for endurance.

Okay, here you are stretching it quite a bit and being a bit melodramatic.

I don't consider anyone who ever uttered a curse word to "be" those things you listed, I find their actions to be that way. What I was referring to was people who cannot seem to express themselves without the use of it, but we're getting a little off track here.

The rebel undertones that I was referring to was not against the status quo either, I also believe that status quo is just a trap too many people get caught in and it does indeed bring detriment to their lives.


I also know many highly intellectual people that do once in a while use profanity as well.

And if I just insulted a large chunk of humanity, we're all in trouble and need to grow up and get a little thicker skin. Going through life offended all of the time tends to put a chip on your shoulder and give you a negative view of the world, which in turn builds up negative mindsets that can take years to tear down in order to replace them with healthy positive ones.

Moving on, I'd just like to add that I also have some groups that I hang out with that find using profanity a normal part of their everyday conversations, however, when they are around me, they will start to swear and stop mid-word and say, "Whoops! We're in the presence of a lady here, folks." Or if they slip and get the word out, they apologize for it or at least will say "Pardon my French or language, but..."

But lets get back to the question of the thread which was about cursing, swearing, using profanity in your marketing and content, not in our every day lives.

In the business arena, personally, I literally cringe when I read hard core profanity. I also cringe when I hear fingernails dragged down a chalkboard, see or hear someone vomit, and at the sight of blood and gore.

I wonder if those that like to be proficient in profanity in the professional world of marketing and written content actually realized what they've conjured up in the mind of their readers, if they would continue in its use. :confused:


I agree with you there, Greg. Perhaps you were reading too much into what I said, or with maybe a little touch of wanting to operate in rebel undertones. :p

Well that would be just silly don't you think? But one could do as I mentioned above, to say "please excuse my language, but..." Or they could just say whatever they wanted to whomever they wanted whenever they wanted, the choice is truly theirs, right? Not yours, not mine, but theirs.

It isn't an issue of being a little delicate creature but an issue of respect.

Because whether we are aware of it or not, our speech reflects our innermost thoughts, desires, attitudes and the very essence of who we truly are to the world while we may be totally oblivious to it.

You have the right to disagree but in my humble opinion, whatever comes out of your mouth on a continual basis is what is in your heart and what is in your heart is who you truly are.

Once that is revealed, many potential clients could be driven away from you and delivered straight to your competition's doorway or website; your competition who are much more professional, business minded, and polite. They chose not to be profane and therefore appear more intelligent and business savvy. You may not like it, but that is the way it is.

How many times in the offline world to you go to places that conduct business and hear vulgar profanity. As you're walking down the sidewalk at a strip mall, how many advertisements hanging in the window do you see using written profanity?

Now, if you'll notice I did refer to "hardcore profanity" previously. The occasional sh*t, a** and h*ll, don't offend me at all.

Heck, "Hell" is even considered a proper noun in some circles.

Well yes, I suppose it is but back to the original topic anyway...the business arena. It's the highly vulgar profanity that I find distasteful and unnecessary. That being said, in my personal opinion, any vulgar profanity used in the professional business arena is rude and uncouth.

However, I would never tell people how they should conduct their business, as that option is completely up to the business owner. I just like to lead by example.

Terra

I know my market better than anyone and I'm 100% sure that the language I use works in my favour.

Scientific studies have shown that people who swear tend to be more honest.

Frank Zappa was brilliant, one of my favorites and definitely one of a kind.

I've seen some posts where people talk about cursing to make a point. I don't curse to make a point, I curse because I'm just being me.

I was raised as a gentleman and cursing in the presence of women was unacceptable. However, I'm a grown man now and I'm capable of using my judgement as to when it's appropriate.

If I have a powerlifting blog and I post about pulling a 500 lb deadlift, If I happen to drop an f bomb, I'm not going to sweat it.

I'm not going to fake who I am for anyone or for any amount of money.

Having said that, though, there are markets where I probably wouldn't curse. I don't feel that excessive cursing is going to do you any good in any market.