Do you swear/curse in your marketing or content?

139 replies
Just want to see peoples opinions on this.

Personally I love to swear, I think it ads color so long as its not in every sentence.
#content #marketing #swear or curse
  • Profile picture of the author pdrs
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    Obviously it depends on your audience.

    If i'm selling baby strollers I'm probably not going to write "You can just chuck yer f*ckin baby up in that biatch and ride!" - although on second thought, maybe I should...

    But I think you see my point
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    • Profile picture of the author goindeep
      Originally Posted by pdrs View Post

      Obviously it depends on your audience.

      If i'm selling baby strollers I'm probably not going to write "You can just chuck yer f*ckin baby up in that biatch and ride!" - although on second thought, maybe I should...

      But I think you see my point
      You would have a market for that ya know.

      Teens, trailer trash, dole bludgers...
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    • Profile picture of the author serprider
      [DELETED]
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      • Profile picture of the author pdrs
        Originally Posted by serprider View Post

        I don't think anyone who swears up a storm is going to be marketing baby strollers or church goers... just my opinion though.
        Did you read the very first line where I said "It depends on your audience"...

        And I've been known to drop some curse words from time to time in certain company, and I also made a nice chunk of change selling baby strollers online at one time...
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    • Profile picture of the author addyonline
      Originally Posted by pdrs View Post

      If i'm selling baby strollers I'm probably not going to write "You can just chuck yer f*ckin baby up in that biatch and ride!"
      This is probably the loudest I have ever LOL'ed from reading these forums!

      I think swearing could pass in some videos etc. and have also heard it used by Internet Marketers in podcasts, but not too confident with it in a sales pitch or e-mail etc.

      Personally, I don't swear in real life (apart from accidental slip-ups) because of my own beliefs and moral values, so no, I would never use it in content online.
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    • Profile picture of the author citygirl777
      Originally Posted by pdrs View Post

      Obviously it depends on your audience.

      If i'm selling baby strollers I'm probably not going to write "You can just chuck yer f*ckin baby up in that biatch and ride!" - although on second thought, maybe I should...

      But I think you see my point
      That was freakin' funny! LOL
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      • Profile picture of the author JohnMcCabe
        Originally Posted by bluecoyotemedia View Post

        I watched a recent movie with Anthony Hopkins playing Alfred Hitchcock.. excellent film BTW

        and the scene was in the Movie rating department where they were giving him a hard time because of the "appearance" of janet Leigh naked in the shower

        they actually showed her shoulder neck up lol

        anyway this is the state of our culture and I guess it will depends on your audience on who your trying to sell. but generally speaking I would not use swearing as a commonality.

        just my opinion as I could give a rats ass what you do LOL

        was that a swear

        eddie
        I'm of an age that I remember when, if an advertiser wanted to sell a brassiere, it had to be shown on a torso mannequin with no head or arms. Panties were displayed in multiples, layered on a table, no hint of human 'naughty bits'.

        Fast forward to the Victoria's Secret ads, where Victoria doesn't have many secrets left.

        We've become desensitized to (most) of the available skin being shown, even during prime time. The list of seven words you can't say on TV is down to three or four, and you can find those on many cable channels. I'm sure we'll become desensitized to the f-bomb in time as well. Then what will lazy marketers, screen writers and comics do for effect? Say "shucky darn?"
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  • Profile picture of the author 4DayWeekend
    I would never swear in a report or ebook - really don't see the point.

    However I have a bit of a potty mouth in everyday life, so if i was ever doing an unscripted talk or webinar it could happen. I wouldn't think it's the end of the world if I did slip a swear word out. Most people don't give a shit these days.
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    • Profile picture of the author talfighel
      I heard a few times that you should never swear when you are presenting something to someone and that successful internet marketers are the nicest people in the world.

      All I know is that I know of some people who are very successful online and are very passionate about everything that they do and they do use swearing in their marketing. They don't do it on purpose. They are just passionate when they speak.

      Originally Posted by 4DayWeekend View Post

      I would never swear in a report or ebook - really don't see the point.
      I have seen many gurus use swearing in text too.
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      • Profile picture of the author Kay King
        it IS prejudice
        It is not a "prejudice" - it's a preference. Confusing the two is a mistake as claiming "prejudice" makes it about YOU rather than about your customers/visitors.

        Smart marketers talk to their audience in a way the target audience can connect with. When using profanity in copy you need to ask what you have to GAIN by using it.

        You should also test content with and without profanity and see what your customers respond to.

        kay
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  • Profile picture of the author travlinguy
    This is how I figure it. You're never going to lose business by not using colorful language and you are likely to lose some business by using it. So if you don't mind losing sales, even a few, go for it.
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  • Profile picture of the author Willie Crawford
    I don't... and it's not because I'm a prude or anything. In my
    20-year military career, there were times when I used some
    very colorful language.

    I just don't see it as necessary in my marketing, although there
    is a segment of the marketplace that would probably bond
    with me more if I did.

    I think that in my markets, and with the audience that I've
    built, it would do a lot more harm than good.

    Willie
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    • Profile picture of the author MissTerraK
      I probably am too old fashioned in this arena to give an opinion that would not be biased...but I'm going to anyway.

      My parents raised me to be polite, sensitive to the feelings of others, respectful, well mannered and a positive contribution to society and to the world near and far. I have been taught there are some things you do not do. I am one who believes the use of profanity in the presence of a lady is very disrespectful, crude, shows lack of intelligence and rebel undertones.

      I respect the use of manners in all arenas, you know, things like please, excuse me, thank you, or no thank you depending on the question. But even more so in the professional world.

      You only have one chance to make a first impression and more times than not, especially in the business arena, people will leave and not give you another shot if you make a poor one and offend them.

      A respectful, servant attitude will gain you so much more than trying to be hip or cool or even crude for a shock factor.

      At any rate, to me, it's about respect. How many people do you know that actually like to be disrespected?

      Terra
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      • Profile picture of the author Willie Crawford
        Originally Posted by MissTerraK View Post


        You only have one chance to make a first impression and more times than not, especially in the business arena, people will leave and not give you another shot if you make a poor one and offend them.

        The thing is, that you can make a negative first impression, and the
        person perceiving that bad first impression may not even be aware of
        it at the conscious level. They just make a note in the back of their
        mind, and it impacts how they interact with you in the future... and
        first impressions are incredibly hard to delete

        Willie
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        • Profile picture of the author Kay King
          Personally I love to swear, I think it ads color so long as its not in every sentence.
          What is it you "love" about it? The words are not unique and when used frequently, there is no shock value. It doesn't take skill, brains or finesse to plop swear words into your content.

          Frequent use in content says "I'm trying to be outrageous and different" - but often reads as "rude and unprofessional".
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      • Profile picture of the author Greg guitar
        Originally Posted by MissTerraK View Post

        I am one who believes the use of profanity in the presence of a lady is very disrespectful, crude, shows lack of intelligence and rebel undertones.

        At any rate, to me, it's about respect. How many people do you know that actually like to be disrespected?

        Terra
        You seem like a nice person, but I can't help but take the contrary opinion; not to offend you, but because your post is interesting to me to answer, and I do have some honest opinions on the subject that I doubt anyone else will express.

        I find it demeaning to women (as well as simply quaint and absurd) that certain words or ideas shouldn't be uttered in their presence.

        I think it is far more disrespectful of you to call everyone who "uses profanity in the presence of a lady", "unintelligent', "rude", and "crude", than it is of anyone to "profane" in front of you. What the heck "rebel undertones" are, I am not sure, but if it has to do with rebellion against the status quo, I say let's have more of it: the status quo is killing humanity!

        Besides the fact that you just insulted a large chunk of humanity, you're just flat out wrong on the intelligence question; many brilliant people use "profanity" in the presence of women, so obviously it has nothing to do with intelligence, and most women I know would be offended at the idea they can't take it, rather than offended by hearing "bad" words (ridiculous as the idea is that some words are "bad").

        Then there is the problem of what constitutes "profanity", which you're taking for granted we can all agree on, but any such agreement is far from universal; it's all in your frame of reference. Here is Mirriam Webster's very open ended, 1st definition of "profane": "to treat (something sacred) with abuse, irreverence, or contempt : desecrate" (notice the wide range of connotation encompassed by "abuse, irreverence", and "contempt")

        There is no universal agreement on what is "sacred", nor what is above contempt, nor what is worthy of it, nor what is fair game for irreverence, or abuse. Since profanity applies to the "sacred", almost anything can be profane depending on the sensibilities of the listener. No matter what you say, someone is bound to take offense. The very existence of some religions is considered profane by followers of other religions.

        Some people like myself consider many of the beliefs of major religions to be profane, and no doubt that very admission would be profane to the followers who hold those ideas sacred.

        For example, I have contempt for those who engaged in witch burning, as well as those who take it as their duty to murder authors and cartoonists they believe desecrated their god. If anyone is fit for all three: abuse, contempt and irreverence, in my book it would be people who have murder in their hearts because of their interpretation of their "holy book".

        How would one even know what every woman within earshot finds profane? Should we all keep our mouths permanently shut in the presence of all women whose sensibilities we are unfamiliar with, lest we be judged rude and stupid?

        Why are women considered such delicate creatures anyway. Are men not sensitive and do some men not take offense easily? I know women who make a good case for men being more emotional, delicate creatures than women.

        Why should gender be a determining factor in censoring one's speech? For that matter, why not speak your mind as you wish all the time and let the chips fall where they may?

        Obviously on the original topic, one should match the message to the audience as best they can, but that is obvious, mundane, and boring compared to taking up your "presence of a lady" point.
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        • Profile picture of the author Stuart Walker
          Originally Posted by Greg guitar View Post

          You seem like a nice person, but I can't help but take the contrary opinion; not to offend you, but because your post is interesting to me to answer, and I do have some honest opinions on the subject that I doubt anyone else will express.

          I find it demeaning to women (as well as simply quaint and absurd) that certain words or ideas shouldn't be uttered in their presence.

          I think it is far more disrespectful of you to call everyone who "uses profanity in the presence of a lady", "unintelligent', "rude", and "crude", than it is of anyone to "profane" in front of you. What the heck "rebel undertones" are, I am not sure, but if it has to do with rebellion against the status quo, I say let's have more of it: the status quo is killing humanity!

          Besides the fact that you just insulted a large chunk of humanity, you're just flat out wrong on the intelligence question; many brilliant people use "profanity" in the presence of women, so obviously it has nothing to do with intelligence, and most women I know would be offended at the idea they can't take it, rather than offended by hearing "bad" words (ridiculous as the idea is that some words are "bad").

          Then there is the problem of what constitutes "profanity", which you're taking for granted we can all agree on, but any such agreement is far from universal; it's all in your frame of reference. Here is Mirriam Webster's very open ended, 1st definition of "profane": "to treat (something sacred) with abuse, irreverence, or contempt : desecrate" (notice the wide range of connotation encompassed by "abuse, irreverence", and "contempt")

          There is no universal agreement on what is "sacred", nor what is above contempt, nor what is worthy of it, nor what is fair game for irreverence, or abuse. Since profanity applies to the "sacred", almost anything can be profane depending on the sensibilities of the listener. No matter what you say, someone is bound to take offense. The very existence of some religions is considered profane by followers of other religions.

          Some people like myself consider many of the beliefs of major religions to be profane, and no doubt that very admission would be profane to the followers who hold those ideas sacred.

          For example, I have contempt for those who engaged in witch burning, as well as those who take it as their duty to murder authors and cartoonists they believe desecrated their god. If anyone is fit for all three: abuse, contempt and irreverence, in my book it would be people who have murder in their hearts because of their interpretation of their "holy book".

          How would one even know what every woman within earshot finds profane? Should we all keep our mouths permanently shut in the presence of all women whose sensibilities we are unfamiliar with, lest we be judged rude and stupid?

          Why are women considered such delicate creatures anyway. Are men not sensitive and do some men not take offense easily? I know women who make a good case for men being more emotional, delicate creatures than women.

          Why should gender be a determining factor in censoring one's speech? For that matter, why not speak your mind as you wish all the time and let the chips fall where they may?

          Obviously on the original topic, one should match the message to the audience as best they can, but that is obvious, mundane, and boring compared to taking up your "presence of a lady" point.
          I agree with this.

          Who are women that they can't be swore in front of them? What makes them so special?

          Pure nonsense.

          This is 2013, you girls wanted equal rights and you got them, now you need to accept trivial little things like men using bad language in front of you.
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          • Profile picture of the author MissTerraK
            Originally Posted by RockingLastsForever View Post

            I agree with this.

            Who are women that they can't be swore in front of them? What makes them so special?

            Pure nonsense.

            This is 2013, you girls wanted equal rights and you got them, now you need to accept trivial little things like men using bad language in front of you.
            I can't speak for other "girls" because I am my own woman. But I never ever cried out for equal rights. I love my femininity and wouldn't trade it for anything in the world. It is who I am. Never would I want to be just like a man, that would just be unnatural for me.

            I don't have to accept men using bad language in front of me. I can be disgusted by it, I can leave the conversation, I can roll my eyes at it and tune it out if I want to. If it is in the business arena, I can choose to do business elsewhere.

            In a nutshell, I am who I am and if someone doesn't like it, that is their problem, not mine. Changing who I am to please everyone would be an exercise in frustration and futility because quite frankly, that is an impossible task, not only for me, but for anyone and everyone.

            Terra
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            • Profile picture of the author Greg guitar
              Originally Posted by MissTerraK View Post

              I can't speak for other "girls" because I am my own woman. But I never ever cried out for equal rights. I love my femininity and wouldn't trade it for anything in the world. It is who I am. Never would I want to be just like a man, that would just be unnatural for me.

              I don't have to accept men using bad language in front of me. I can be disgusted by it, I can leave the conversation, I can roll my eyes at it and tune it out if I want to. If it is in the business arena, I can choose to do business elsewhere.

              In a nutshell, I am who I am and if someone doesn't like it, that is their problem, not mine. Changing who I am to please everyone would be an exercise in frustration and futility because quite frankly, that is an impossible task, not only for me, but for anyone and everyone.

              Terra
              I don't know what it is, but you are making me smile a lot today! I think you should definitely go out on a date with me. I promise not to tell your BF (or GF-don't want to assume too much), if you won't tell my GF!

              I had to laugh at the "you girls" comment; glad you picked up on it; freakin hilarious, I thought, both the post you quoted, and your response. (I think you know what I mean by "freakin" just as I knew what you meant when you quoted the title "lick my b*lls" , or something like that; however you asterisked it. Your ladylike use of that cracked me up too, even though (or because?) you probably cringed as you typed it. Is it perverse that I love seeing people say things they find uncomfortable?

              We may not see eye to eye, but your nearly opposite attitudes to mine definitely entertain the sh*t out of me! I hate bad language too, but we might have different definitions of "bad".

              Language that gets the point across in a colorful and entertaining way is definitely good in my book. Two of my favorite wordsmiths are George Carlin and Frank Zappa, neither of whom shied away from using the full range of American idioms, and both of whom were marketing geniuses (how is that for getting back on topic like a good boy?) Mods, please don't delete me!
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              • Profile picture of the author Greg guitar
                Next thread suggestion: "do you talk all proper and sh*t, but bore the f*ck out of your audience?"

                I apologize to everyone whom I probably offended, so possibly I should just say I apologize to everyone. Please blame it on the two beers I had, and the fact that I am a lightweight drinker. Either that or the fact that I am "character challenged"; in other words, a bad seed.

                To correct the situation, I will endeavor to become an alcoholic maintenance drinker who always stays very slightly tipsy but never gets a really good buzz on like the two beer cheap buzz that I blame for my despicable behavior, being of such poor character that I refuse to take responsibility for my decision to "drunk type".
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                • Profile picture of the author DTGeorge
                  Originally Posted by Greg guitar View Post

                  Next thread suggestion: "do you talk all proper and sh*t, but bore the f*ck out of your audience?"

                  I apologize to everyone whom I probably offended, so possibly I should just say I apologize to everyone. Please blame it on the two beers I had, and the fact that I am a lightweight drinker. Either that or the fact that I am "character challenged"; in other words, a bad seed.

                  To correct the situation, I will endeavor to become an alcoholic maintenance drinker who always stays very slightly tipsy but never gets a really good buzz on like the two beer cheap buzz that I blame for my despicable behavior, being of such poor character that I refuse to take responsibility for my decision to "drunk type".
                  Lightweight indeed Greg
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                  • Profile picture of the author Greg guitar
                    Originally Posted by DTGeorge View Post

                    Lightweight indeed Greg
                    In my "defense", one was a 16ozer, and the other was a 6.2%er. :rolleyes:

                    But yes, it is pretty absurd that I need only 2 to give myself permission to slightly lose my mind. On the other hand being a lightweight means fewer trips to the store.
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              • Profile picture of the author MissTerraK
                Originally Posted by Greg guitar View Post

                I don't know what it is, but you are making me smile a lot today! I think you should definitely go out on a date with me. I promise not to tell your BF (or GF-don't want to assume too much), if you won't tell my GF!

                I had to laugh at the "you girls" comment; glad you picked up on it; freakin hilarious, I thought, both the post you quoted, and your response. (I think you know what I mean by "freakin" just as I knew what you meant when you quoted the title "lick my b*lls" , or something like that; however you asterisked it. Your ladylike use of that cracked me up too, even though (or because?) you probably cringed as you typed it. Is it perverse that I love seeing people say things they find uncomfortable?

                We may not see eye to eye, but your nearly opposite attitudes to mine definitely entertain the sh*t out of me! I hate bad language too, but we might have different definitions of "bad".

                Language that gets the point across in a colorful and entertaining way is definitely good in my book. Two of my favorite wordsmiths are George Carlin and Frank Zappa, neither of whom shied away from using the full range of American idioms, and both of whom were marketing geniuses (how is that for getting back on topic like a good boy?) Mods, please don't delete me!
                Whoo Boy! Where to start?

                Okay, I am pleased that I could offer you a bit of entertainment and cause a smile to form on your face. I love the quotes, "Face the world with a smile and you'll find it smiles back" and "If you see someone without a smile, give them one of yours."

                As for the date, I am truly flattered, however I must decline as I am on track to celebrate my 30th wedding anniversary on August 6th and intend not to derail that.

                It seems like we do agree on some things and others not so much, but the best thing of all is that we can be friendly despite the differences, and enjoy conversing with one another.

                I guess it isn't too perverse, not as perverse as if you were to love seeing people suffer, get hurt, or worse. :p

                I'll also take into account your post following the one I just quoted and won't take you too seriously and other than that, I'll just ignore that one.

                One last thing, thank you for referring to me as ladylike. You made my day.

                Terra
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                • Profile picture of the author Joel Young
                  Originally Posted by MissTerraK View Post

                  ...I am on track to celebrate my 30th wedding anniversary on August 6th
                  Congrats! My wife and I aren't far behind, celebrating our 27th in 6 more days.
                  She's a doll-and-a-half.
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                  • Profile picture of the author MissTerraK
                    Originally Posted by Joel Young View Post

                    Congrats! My wife and I aren't far behind, celebrating our 27th in 6 more days.
                    She's a doll-and-a-half.
                    Thank you, Joel.

                    And congrats right back atcha! There's nothing better than a true "Love Story".

                    Terra
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            • Profile picture of the author hsbinmarket
              Originally Posted by MissTerraK View Post

              I can't speak for other "girls" because I am my own woman. But I never ever cried out for equal rights. I love my femininity and wouldn't trade it for anything in the world. It is who I am. Never would I want to be just like a man, that would just be unnatural for me.

              I don't have to accept men using bad language in front of me. I can be disgusted by it, I can leave the conversation, I can roll my eyes at it and tune it out if I want to. If it is in the business arena, I can choose to do business elsewhere.


              Terra
              I honor u for the red part of ur comment which I never heard from a woman/girls. But U write it very nicely.

              I practice Blue colored text. I dont like to utter slang in front of woman/girl. I dont like someone tease woman/girl with their word or behavior.

              May Almighty save u all from those social problems and also make ur dignity higher.
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              • Profile picture of the author MissTerraK
                Originally Posted by hsbinmarket View Post

                I honor u for the red part of ur comment which I never heard from a woman/girls. But U write it very nicely.

                I practice Blue colored text. I dont like to utter slang in front of woman/girl. I dont like someone tease woman/girl with their word or behavior.

                May Almighty save u all from those social problems and also make ur dignity higher.
                Thank you so much hsbinmarket! What a lovely compliment to greet me this morning. And I couldn't miss your gallantry seeing as how it does appear to be a dying trait, at least in here for the younger generation.

                I also honor you for your manners and politeness. May the Almighty be with you as well.

                Terra
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                • Profile picture of the author wtatlas
                  Surely it isn't about what you want but more about having respect for other people and their feelings. And, as you can't possibly know what other peoples' feelings on the matter of swearing are, (unless they are well known to you), then perhaps it is more respectful to avoid anything that MIGHT cause offence.

                  I'll put it another way; nobody will notice if you don't swear but many will notice if you do, and you won't know what percentage of them will be in favour of your swearing and what percentage of them won't.
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        • Profile picture of the author MissTerraK
          Originally Posted by Greg guitar View Post

          You seem like a nice person, but I can't help but take the contrary opinion; not to offend you, but because your post is interesting to me to answer, and I do have some honest opinions on the subject that I doubt anyone else will express.
          Thank you Greg, how very kind of you. And believe it or not, I want you to have your own opinions, if everyone carried the same opinion, well, life would be way too boring for endurance.

          Originally Posted by Greg guitar View Post

          I find it demeaning to women (as well as simply quaint and absurd) that certain words or ideas shouldn't be uttered in their presence.

          I think it is far more disrespectful of you to call everyone who "uses profanity in the presence of a lady", "unintelligent', "rude", and "crude", than it is of anyone to "profane" in front of you. What the heck "rebel undertones" are, I am not sure, but if it has to do with rebellion against the status quo, I say let's have more of it: the status quo is killing humanity!
          Okay, here you are stretching it quite a bit and being a bit melodramatic.

          I don't consider anyone who ever uttered a curse word to "be" those things you listed, I find their actions to be that way. What I was referring to was people who cannot seem to express themselves without the use of it, but we're getting a little off track here.

          The rebel undertones that I was referring to was not against the status quo either, I also believe that status quo is just a trap too many people get caught in and it does indeed bring detriment to their lives.


          Originally Posted by Greg guitar View Post

          Besides the fact that you just insulted a large chunk of humanity, you're just flat out wrong on the intelligence question; many brilliant people use "profanity" in the presence of women, so obviously it has nothing to do with intelligence, and most women I know would be offended at the idea they can't take it, rather than offended by hearing "bad" words (ridiculous as the idea is that some words are "bad").
          I also know many highly intellectual people that do once in a while use profanity as well.

          And if I just insulted a large chunk of humanity, we're all in trouble and need to grow up and get a little thicker skin. Going through life offended all of the time tends to put a chip on your shoulder and give you a negative view of the world, which in turn builds up negative mindsets that can take years to tear down in order to replace them with healthy positive ones.

          Moving on, I'd just like to add that I also have some groups that I hang out with that find using profanity a normal part of their everyday conversations, however, when they are around me, they will start to swear and stop mid-word and say, "Whoops! We're in the presence of a lady here, folks." Or if they slip and get the word out, they apologize for it or at least will say "Pardon my French or language, but..."

          But lets get back to the question of the thread which was about cursing, swearing, using profanity in your marketing and content, not in our every day lives.

          In the business arena, personally, I literally cringe when I read hard core profanity. I also cringe when I hear fingernails dragged down a chalkboard, see or hear someone vomit, and at the sight of blood and gore.

          I wonder if those that like to be proficient in profanity in the professional world of marketing and written content actually realized what they've conjured up in the mind of their readers, if they would continue in its use. :confused:


          Originally Posted by Greg guitar View Post

          Then there is the problem of what constitutes "profanity", which you're taking for granted we can all agree on, but any such agreement is far from universal; it's all in your frame of reference. Here is Mirriam Webster's very open ended, 1st definition of "profane": "to treat (something sacred) with abuse, irreverence, or contempt : desecrate" (notice the wide range of connotation encompassed by "abuse, irreverence", and "contempt")

          There is no universal agreement on what is "sacred", nor what is above contempt, nor what is worthy of it, nor what is fair game for irreverence, or abuse. Since profanity applies to the "sacred", almost anything can be profane depending on the sensibilities of the listener. No matter what you say, someone is bound to take offense. The very existence of some religions is considered profane by followers of other religions.

          Some people like myself consider many of the beliefs of major religions to be profane, and no doubt that very admission would be profane to the followers who hold those ideas sacred.

          For example, I have contempt for those who engaged in witch burning, as well as those who take it as their duty to murder authors and cartoonists they believe desecrated their god. If anyone is fit for all three: abuse, contempt and irreverence, in my book it would be people who have murder in their hearts because of their interpretation of their "holy book".
          I agree with you there, Greg. Perhaps you were reading too much into what I said, or with maybe a little touch of wanting to operate in rebel undertones. :p

          Originally Posted by Greg guitar View Post

          How would one even know what every woman within earshot finds profane? Should we all keep our mouths permanently shut in the presence of all women whose sensibilities we are unfamiliar with, lest we be judged rude and stupid?
          Well that would be just silly don't you think? But one could do as I mentioned above, to say "please excuse my language, but..." Or they could just say whatever they wanted to whomever they wanted whenever they wanted, the choice is truly theirs, right? Not yours, not mine, but theirs.

          Originally Posted by Greg guitar View Post

          Why are women considered such delicate creatures anyway. Are men not sensitive and do some men not take offense easily? I know women who make a good case for men being more emotional, delicate creatures than women.
          It isn't an issue of being a little delicate creature but an issue of respect.

          Originally Posted by Greg guitar View Post

          Why should gender be a determining factor in censoring one's speech? For that matter, why not speak your mind as you wish all the time and let the chips fall where they may?
          Because whether we are aware of it or not, our speech reflects our innermost thoughts, desires, attitudes and the very essence of who we truly are to the world while we may be totally oblivious to it.

          You have the right to disagree but in my humble opinion, whatever comes out of your mouth on a continual basis is what is in your heart and what is in your heart is who you truly are.

          Once that is revealed, many potential clients could be driven away from you and delivered straight to your competition's doorway or website; your competition who are much more professional, business minded, and polite. They chose not to be profane and therefore appear more intelligent and business savvy. You may not like it, but that is the way it is.

          How many times in the offline world to you go to places that conduct business and hear vulgar profanity. As you're walking down the sidewalk at a strip mall, how many advertisements hanging in the window do you see using written profanity?

          Now, if you'll notice I did refer to "hardcore profanity" previously. The occasional sh*t, a** and h*ll, don't offend me at all.

          Heck, "Hell" is even considered a proper noun in some circles.

          Originally Posted by Greg guitar View Post

          Obviously on the original topic, one should match the message to the audience as best they can, but that is obvious, mundane, and boring compared to taking up your "presence of a lady" point.
          Well yes, I suppose it is but back to the original topic anyway...the business arena. It's the highly vulgar profanity that I find distasteful and unnecessary. That being said, in my personal opinion, any vulgar profanity used in the professional business arena is rude and uncouth.

          However, I would never tell people how they should conduct their business, as that option is completely up to the business owner. I just like to lead by example.

          Terra
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          • Profile picture of the author JohnMcCabe
            I just read that Paula Deen lost her gig of 11 years on Food Network because she used a racial slur. And she's not the first. I'm betting it also costs her some customers at her restaurants.

            And while he's since landed on his feet, Howard Stern lost a prime radio gig because of his choice of words and topics.

            Even the mighty marketing machine Rush Limbaugh shot his mouth off once too often and lost a chunk of his audience and several endorsement deals.

            I could go on...

            If cursing, cussing, swearing is your thing, have at it. Just be prepared for the consequences if the other shoe ever drops.
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            • Profile picture of the author Kay King
              When I was in Ohio last month I noticed (not for the first time) the lack of profanity I heard. It was a celebratory time with many parties, dinners out and family get togethers - and a couple sports events, too.

              Do these people curse? Yes, they do. In locker rooms, alone with a few friends, watching football on TV.

              But not at work or in social settings - not at live baseball games because it might offend those around you. These were all ages of family and friends from high school to 60. It's not that profanity is shocking or disallowed - but it's not considered to be OK in public or with guests or as a guest.

              It was a reminder that we tend to reflect those around us - and sometimes our audience has a different standard for behavior. Altogether I was with about 200+ people at one time or another - I heard only one f-bomb and an immediate apology from the person who used it.
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          • Profile picture of the author Greg guitar
            Originally Posted by MissTerraK View Post

            And if I just insulted a large chunk of humanity, we're all in trouble and need to grow up and get a little thicker skin. Going through life offended all of the time tends to put a chip on your shoulder and give you a negative view of the world, which in turn builds up negative mindsets that can take years to tear down in order to replace them with healthy positive ones

            It isn't an issue of being a little delicate creature but an issue of respect.
            I know there is a lot you said that I'm leaving out, some I agree with and some that I don't, and I don't mean anything by leaving it out. It's just that I get so freakin verbose, that it's better I only take on a little grist for my contradiction mill at a time.

            (man this guy is full of himself; "grist for my contradiction mill":rolleyes:-what a pretentious A-whole) (no I'm not, you are!)(shut up!)(No you shut your mouth before I shut it for you!) (both of you shut up or I'm turning this car around and there won't even be a picnic)

            Oops, sorry; I slipped into another dimension for a minute; I'm back now.

            But I wanted to disagree with two things. I called your "unintelligent" remark an insult because it's pretty universally recognized as such; not to express any kind of feelings about it. I think you would find me pretty thick skinned (or maybe just thick).

            Anyway, I don't mind if you insult lots of people; the more people you insult, the more fun for me to contradict you.

            But the fact that I said you insulted a lot of people doesn't mean anyone is in trouble. (We are in deadly trouble on many fronts [eg: we just lost half the bees we depend on for 1/3 of our food supply in one season], but for completely different reasons-too little rebellious undertones for one).

            The other thing I want to contradict is that respect is a matter of modifying one's behavior to conform to another person's expectations. If someone intends respect toward you, that should be enough, without necessarily having to obey rules that seem obligatory in your mind, but which are arbitrary and irrelevant in theirs.

            I think the more rules you insist others follow in order to feel the respect you want to feel, the less often you will feel respected, but that doesn't mean the the respect isn't there. It just means you're going to reject it until your conditions are met. Which is a pure projection on your part; nothing to do with their intentions toward you, which I think is where respect resides anyway.
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            • Profile picture of the author MissTerraK
              Originally Posted by Greg guitar View Post


              I think the more rules you insist others follow in order to feel the respect you want to feel, the less often you will feel respected, but that doesn't mean the the respect isn't there. It just means you're going to reject it until your conditions are met. Which is a pure projection on your part; nothing to do with their intentions toward you, which I think is where respect resides anyway.

              Sorry Greg...

              It's too hot to get in a philosophical debate with you over respect. I'm wilting over here so this is the best I've got...


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              • Profile picture of the author Greg guitar
                Originally Posted by MissTerraK View Post


                Sorry Greg...

                It's too hot to get in a philosophical debate with you over respect. I'm wilting over here so this is the best I've got...


                Best dam... oops, I mean darn post in the thread! I just happen to be wearing my Steve Gadd T-shirt right now, so you could say I'm on a mission from Gadd!

                (Actually, that is what it says on the back of the shirt-coincidence?...or did my shirt send you a psychic message telling your subconscious to post that? Spooky)
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  • Profile picture of the author kayfrank
    I don't and find it rude when others do. There is no need for it. What does it add to your content? Nothing. Some like it others not. I'm in the not category.
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  • Profile picture of the author CalinDan
    Blog posts, broadcasts - YES.
    Products - NO.

    At least that's how I do it. But I don't just swear for the sake of it, I use colorful language to make a point stand out or increase awareness over something I aim to move in my readers/leads. The same way I would have done it in everyday life.

    Of course it also depends on the niche you're a part of. Then again, I wouldn't like to be forced to be someone else for the rest of my career; so I would advice anyone to look for a way to make a living by being who they are (swearin' n' all). You know - the more you narrow your audience, the lager it gets (same goes for your voice)!

    Cheers!
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  • Profile picture of the author h4x0r
    I believe its good sometime to make people believe what you are saying
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  • Profile picture of the author SergioFelix
    I think it really depends...

    There are some VERY successful marketers and they swear a LOT but you can tell right away that's exactly how they are in real life.

    And this is the other side of the coin...

    I know a few people that I'm 100% sure they don't even swear for real (they are not even native English speakers) yet apparently try hard to talk with a lot of foul language in everything they are doing online.

    I'm not sure who they are trying to emulate but I find that completely annoying and stupid.

    My take on this is be exactly who you are (even if that means some "colorful" language).

    There's nothing worse (in branding) than someone with a fake personality.
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  • Profile picture of the author Rod Cortez
    When marketing to other financial planners, doctors, accountants, or in any market or niche where having a professional image is expected........absolutely not.

    When marketing my dating advice to single men ages 18 to 34. Heck yeah......why? Because in that niche I can let my hair down (even though I wear it very short lol), be myself, and just talk to the guys like, well, one of the guys.

    I'm not saying that all men in that age range cuss like sailors, they don't. But in my experience the majority of them will use colorful language once in a while during normal, casual conversation with other men. And in real life that's how I talk too.

    I've tested this extensively throughout the years and in that specific niche that I'm in and the way I market in it, using an occasional swear word the way I would have normally used it in casual conversation has actually improved my conversions, not hurt them.

    Generally speaking, though, I don't think it's necessary in most markets. But to each their own. As a marketer myself, I won't turn away from a product or service if someone is using a little profanity, as they still might have the solution that I'm looking for.

    For some people, this is a black-and-white issue. They see one profane word and they're gone. Not me, it's all a matter of context and taste.

    RoD
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    • Profile picture of the author NatesMarketing
      If there is a need for it. Heck (not hell ), I read a lot of books on entrepreneurship and probably 98% of them have swear words.

      I don't believe swearing will ward off potential customers. Obviously...if you're marketing to a church or children or something....no...don't curse...otherwise...I'm pretty sure it's ok...unless it's in excess.

      Know your market.
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      • Profile picture of the author MissTerraK
        Originally Posted by NatesMarketing View Post


        I don't believe swearing will ward off potential customers.
        Perhaps you should change your beliefs. It does ward me off. When I see curse words or profanity upfront, I'm warded off. Not to call anyone out or anything, but when I heard of this question about using profanity for a title of a book, "Kiss my *ss" or "lick my b*lls"? (without the asterisk?)", I was not only warded off, but disgusted.


        Originally Posted by NatesMarketing View Post

        Obviously...if you're marketing to a church or children or something....no...don't curse...otherwise...I'm pretty sure it's ok...unless it's in excess.
        I am not a church nor a child. I am a lady.

        Originally Posted by NatesMarketing View Post

        Know your market.
        Absolutely!

        Terra
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  • Profile picture of the author sbucciarel
    Banned
    No, I personally don't. Does it bother me when I read it?

    Not particularly unless it's used frequently in the copy and how and what words are used. I've seen copy that had the F word peppered all throughout. That was a turnoff and I didn't finish reading ... or buy. Once or twice in copy, I probably won't notice much, but I've seen it really overdone.
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by goindeep View Post

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    Personally, I don't give a shit about profanity. Words only have power when people give them power...much like people. So **** isn't really a bad word unless you think it is. I think people should get over themselves and be more tolerant of the realities of the world. (note, I say tolerant, not accepting. there's a clear difference between prejudice, tolerance, and acceptance)

    In business, the use of "profanity" depends on the product, brand, and market. My personal brand is one that is unfiltered. That's who you see before you, and that's who you'd get if we ever hung out. But! That's not what you'd get with some of my other brands, because I know that profanity would bruise the egos of my target audience in those settings. You know what I'm saying?

    Originally Posted by MissTerraK View Post

    I am one who believes the use of profanity in the presence of a lady is very disrespectful, crude, shows lack of intelligence and rebel undertones.
    Well you must think I'm a dumbass mother****** then, huh? With the exception of "rebel undertones" (which is correct), your prejudice (and it IS prejudice) against others who use "profanity" is not only out of touch with modernity, it shows a lack of a rich education, where tolerance takes precedence over prejudice.

    Originally Posted by MissTerraK View Post

    ...servant attitude will gain you so much more than trying to be hip or cool or even crude for a shock factor.
    I think you mean "servile attitude", not "servant attitude"...ahem...and I don't know about you, but I subjugate myself to no one.

    Originally Posted by travlinguy View Post

    This is how I figure it. You're never going to lose business by not using colorful language and you are likely to lose some business by using it. So if you don't mind losing sales, even a few, go for it.
    It depends on the product, market, your brand, etc.

    Originally Posted by Rod Cortez View Post

    When marketing to other financial planners, doctors, accountants, or in any market or niche where having a professional image is expected........absolutely not.

    When marketing my dating advice to single men ages 18 to 34. Hell yeah......why? Because in that niche I can let my hair down (even though I wear it very short lol), be myself, and just talk to the guys like, well, one of the guys.
    I'm of the mind that one should be one's self at all times under all circumstances. But unfortunately that's the ideal isn't it? Not the reality. Yes, like you said, it depends on the product, your brand, the market, etc.


    Originally Posted by MissTerraK View Post

    Perhaps you should change your beliefs.
    Perhaps you should change yours. Your beliefs are the ones clearly out of touch with modernity. I won't go down the slippery slope and make assumptions about your other beliefs, but boy do you sound over-sensitive. I don't mean to offend, but I bit off my tongue when I was young and so I just have to speak my mind.

    Originally Posted by MissTerraK View Post

    "Kiss my *ss" or "lick my b*lls"? (without the asterisk?)", I was not only warded off, but disgusted.
    Okay, sure, that's a bit over the top. But what was the product about and who was it intended for? It probably had nothing to do with your demographics. I think tampons are absolutely repulsive. It would be nonsensical for me to think that special concessions should be made for people offended by tampons, when they are not intended for men like me...and my sensitivity to them doesn't ******* matter. You know what I'm saying?
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    • Profile picture of the author MissTerraK
      Originally Posted by TheRealDudeman View Post

      ...and my sensitivity to them doesn't ******* matter. You know what I'm saying?
      Yes, I actually do and I thank you for saying all of that because you just proved my points way better than I did or ever could have.

      Terra
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  • Profile picture of the author Rod Cortez
    I'm of the mind that one should be one's self at all times under all circumstances. But unfortunately that's the ideal isn't it? Not the reality. Yes, like you said, it depends on the product, your brand, the market, etc.
    I partially agree with that philosophy: I believe that my prospects don't necessarily need to know all of me, and that's the distinction I was trying to get across.

    When I'm marketing to other financial professionals, I am definitely being myself, viz a viz, I'm being my professional self in my marketing materials. They don't necessarily need to see my more social side that my dating clients get to see.

    Now, if they attend one of my webinars or my coaching sessions, they will definitely get to see more of me at that point. And if we go to happy hour together (which has happened many times), we break the ice and BOOM, I'm not as reserved.

    However, for people to say it doesn't work across the board, is just simply not reality. There's a Warrior named Brad Gosse who's done a great job of branding himself, by being a shrewd marketer, but also by being himself. And he definitely uses colorful language. He doesn't do it for shock value or anything, that's just WHO he is.

    You either like him or you don't. I don't think you can go to a Brad Gosse seminar and leave without an opinion one way or another and that's how he likes it. He makes no apologies for it either. I personally like the guy and happen to think he's a great marketer and his profane ways don't bother me because I know I can learn from the guy and I know what I'm getting.

    RoD
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    • Profile picture of the author Steve B
      No.

      Thanks for posting.

      Steve
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  • Profile picture of the author markaedwards
    Personally I'm way to conservative to try this, some people swear by this (no pun intended) ;-)
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  • Profile picture of the author thedanbrown
    Depends on the audience but let's face it most markets do not allow for any type of aggressive swearing. The occasional swear word passes in most markets though and is even enjoyed sometimes but if your target audience is younger or if it's b2b corporate stuff you shouldn't be doing any swearing.
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  • Profile picture of the author hometutor
    I don't, but I heard some phrases coming out of Carmen Diaz during the Guy Awards on Spike since that was what that venue called for.

    Rick
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  • Profile picture of the author Stuart Walker
    Depends on your audience and niche. In some I'm in I would not dream of it but in others yes totally because being 'raw' and 'rough round the edges' fits perfectly with the topic at hand.

    For example if it's a niche where my main audience is over 50 women then no way but if it's 18-30 year old men then yes as they can resonate with that sort of language and won't be easily offended.
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    • Profile picture of the author travlinguy
      Originally Posted by RockingLastsForever View Post

      ...but if it's 18-30 year old men then yes as they can resonate with that sort of language and won't be easily offended.
      Not all of them will resonate with that sort of language. Are you willing to lose the sales of those people when not using certain language will allow you to make them? What if it meant a full 3% increase in conversions?

      I mean, is this about free expression or is it about realizing maximum profit at all times?
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    • Profile picture of the author China Newz
      Agree with others on this topic, in that it depends on your audience. When you go to an R rated movie, you can expect curse words, violence and adult content. When you go to a G rated movie you don't expect any of the aforementioned. Imagine if people went to a G rate movie, and it was loaded with curse words, violence and adult content. So you probably don't want to violate peoples' expectations. Imagine buying tickets to a G rated movie and seeing adult content, violence and curse words. That would be funny and interesting but probably make a lot of people angry.
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  • Profile picture of the author rmolina88
    If you want to be taken seriously as a professional. You better speak like one.

    Unless you're an actor or a comedian.
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    • Profile picture of the author Stuart Walker
      Originally Posted by travlinguy View Post

      Not all of them will resonate with that sort of language. Are you willing to lose the sales of those people when not using certain language will allow you to make them? What if it meant a full 3% increase in conversions?

      I mean, is this about free expression or is it about realizing maximum profit at all times?
      Trust me in some of the niches I am in nearly all the people in the niche DO resonate with the language I use...I know this because I am one of these people or I am members of the forums they use and I follow the language and tone the people who frequent them use.

      Originally Posted by rmolina88 View Post

      If you want to be taken seriously as a professional. You better speak like one.

      Unless you're an actor or a comedian.
      Depends whether you're trying to be a professional or you're trying to convey yourself you are just like them.

      In one of my niches I'm "one of the lads" and it works well for me.
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      • Profile picture of the author travlinguy
        Originally Posted by RockingLastsForever View Post

        Trust me in some of the niches I am in nearly all the people in the niche DO resonate with the language I use...I know this because I am one of these people or I am members of the forums they use and I follow the language and tone the people who frequent them use.
        Trust me, there is absolutely no way for you to know the behavior of an entire market regardless of how close you are to them. Just because people on a forum appear to be a certain way doesn't mean the whole market is that way. For every person on a forum there are probably thousands of others that are not nearly as outspoken.

        Personally, I think it's just fine that people are willing to compromise sales to make a statement or whatever it is they're doing. But it's naive to think that an entire market made up of thousands if not hundreds of thousands of people all move and behave as a single unit.

        If business is about making money and the loose practice of using certain language compromises the profit outcome then more often than not, that practice needs to be abandoned. There are a few exceptions.

        One might be where someone is seeking to establish a certain type of brand and realizes he'll gain far more customers than he'll lose with a particular behavior. But that's pretty advanced stuff. I think most here would do well to shoot for max profit and leave the rest to the Rich Jerks and others like him.
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        • Profile picture of the author Stuart Walker
          Originally Posted by travlinguy View Post

          Trust me, there is absolutely no way for you to know the behavior of an entire market regardless of how close you are to them. Just because people on a forum appear to be a certain way doesn't mean the whole market is that way. For every person on a forum there are probably thousands of others that are not nearly as outspoken.

          Personally, I think it's just fine that people are willing to compromise sales to make a statement or whatever it is they're doing. But it's naive to think that an entire market made up of thousands if not hundreds of thousands of people all move and behave as a single unit.

          If business is about making money and the loose practice of using certain language compromises the profit outcome then more often than not, that practice needs to be abandoned. There are a few exceptions.

          One might be where someone is seeking to establish a certain type of brand and realizes he'll gain far more customers than he'll lose with a particular behavior. But that's pretty advanced stuff. I think most here would do well to shoot for max profit and leave the rest to the Rich Jerks and others like him.
          I know my market better than anyone and I'm 100% sure that the language I use works in my favour.

          This is not a good idea. If you want to be convincing you have to give explanations to your audience.

          I believe that those who swear they are saying the truth are in fact big liars who do everything they can to convince others that they are sincere.

          Cursing is even worse. It reflects lack of control, and a bad education.
          Scientific studies have shown that people who swear tend to be more honest.
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          • Profile picture of the author travlinguy
            Originally Posted by RockingLastsForever View Post

            I know my market better than anyone and I'm 100% sure that the language I use works in my favour.



            Scientific studies have shown that people who swear tend to be more honest.
            Based on these two comments I'd say you make it up as you go... But that's just fine. Good luck.
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  • Profile picture of the author Paul Hill SEO
    Never in published content but some of my YouTube out takes have made me laugh a few times
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    • Profile picture of the author JohnMcCabe
      I have to admit that I sometimes curse at my marketing and swear at my content. I rarely do so IN my marketing or content.

      I do sometimes get caught up in the conversations around here and sometimes I'm a little too 'raw and uncut', but I try to be respectful of those who deserve it.

      If you're in an off-the-cuff setting and your vocabulary is limited to cussing and vulgarity to express yourself, fine. I can accept that.

      If, like some have mentioned, you do it as a trick or tactic or you're just trying to be Frank Effing Kern, get a grip. The so-called 'naughty words' are a very small part of a very rich language. You can often be far more colorful expressing the same idea creatively without resorting to f-bombs.

      In a nutshell, if you think cursing or swearing is going to impress me, you can just go attempt a physiologically unlikely act of self-procreation...
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  • Profile picture of the author clever7
    Personally I love to swear, I think it ads color so long as its not in every sentence.
    This is not a good idea. If you want to be convincing you have to give explanations to your audience.

    I believe that those who swear they are saying the truth are in fact big liars who do everything they can to convince others that they are sincere.

    Cursing is even worse. It reflects lack of control, and a bad education.



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    • Profile picture of the author Joel Young
      Profanity is nothing more than a weak attempt of a feeble mind to express itself forcefully.

      There are better ways to make a point than cursing.
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      • Profile picture of the author David Burnett
        Originally Posted by Joel Young View Post

        Profanity is nothing more than a weak attempt of a feeble mind to express itself forcefully.

        There are better ways to make a point than cursing.
        I totally agree.... thank you
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  • Profile picture of the author RogueOne
    When I was in elementary school I rode a bus every morning and night for an hour. There was a sign above the driver's head which read: "Profanity is a crutch for a weak mind." I rode that bus for six years.

    If I had swore in front of my mother, grandmother, sisters, etc. My old man would have knocked me across the room.

    Some things you never un-learn.
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    • Profile picture of the author James Clark
      To the Op. I try not to do it but sometime in the past I would use the S*** word.
      But my Mother is a Eucharistic Minister and she uses the word on occasion.

      Some of the duties of a Eucharistic Minister is to visit nursing home of the elderly and serve Mass for them. She told me they curse like a drunken sailor.
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    • Profile picture of the author hometutor
      Originally Posted by RogueOne View Post

      When I was in elementary school I rode a bus every morning and night for an hour. There was a sign above the driver's head which read: "Profanity is a crutch for a weak mind." I rode that bus for six years.

      Some things you never un-learn.
      But, was it a five year school?

      lol sorry I couldn't help it

      Rick
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      • Profile picture of the author RogueOne
        Originally Posted by hometutor View Post

        But, was it a five year school?

        lol sorry I couldn't help it

        Rick
        It wasn't a "short bus."
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  • Profile picture of the author Chri5123
    I do, depending on my audience.

    It is OK to swear when it fits the situation.

    It can be good to grab someone's attention in copy but you need the RIGHT audience.

    Now I have to get back to ****ing work!

    Chris
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  • Profile picture of the author twinkenterprises
    It depends on a lot of things. I don't really like it though and it might make me not buy a product from someone. It's not really professional either and you want your audience to look at you as a professional and a person who can solve their problems.
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  • Profile picture of the author greenowl123
    I don´t swear or curse in any of my blogs or ads, but mainly because I don´t promote things that would require that type of language. Me writing "yeah, this Mother Flookin saw palmetto really made me stop losing my Mother fricking hair" probably would not make me many sales.
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  • Profile picture of the author GDW
    No not necessary
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  • Profile picture of the author laurencewins
    I never do because it is definitely not necessary. If somebody is going to want material simply because of swearing, then there is something wrong.
    Having said that, I recently had to proofread an ebook that had a LOT of swearing but as it is not MY work, that was okay.
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  • Profile picture of the author John Atkins
    I don't and I don't like to read salespages with swear words either.
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  • Profile picture of the author clever7
    Scientific studies have shown that people who swear tend to be more honest.
    There are many contrasting conclusions in the scientific community.
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  • Profile picture of the author 10kaday
    It totally depends on demographics, product, service, or your personalty. n
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    • Profile picture of the author rapatterson
      No. I don't. And if i here if from others more than once or twice I usually start toning them out and moving on.
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  • Profile picture of the author Stuart Walker
    Based on these two comments I'd say you make it up as you go... But that's just fine. Good luck.
    I don't make anything up.

    There are niches where a few bad words here and there don't have any noticeable negative impact.

    It's not something that should be done in all niches and it depends on the type of content and personality you are trying to convey but it's not always a bad thing.
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  • Profile picture of the author TiffanyLambert
    I have fought with myself on this ... until I stopped.

    I just decided to be me, period.

    I let a few four letters fly now and then. I can't help it. I was raised on the golf course with retired and active military men who drank beer while we played - and we just shot the sh*t over the course of 18 holes and 4 hours.

    I have had a few people over the years unsub because they didn't like my mouth (when I thought it was tame).

    I've had a few people tell me that that's the one thing they dislike about me, but they usually stick around because the rest of my stuff is good and they trust me.

    And others? They love ME being ME.

    So that's what I decided to do. Yes, this is business - but I emphasize personality to my followers and I'm not going to sit there preaching one thing and do something different by being phony.

    Tiff
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    • Profile picture of the author Plugin Profits
      [DELETED]
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      • Profile picture of the author TiffanyLambert
        Originally Posted by Plugin Profits View Post

        That is about emotional swearing, when angry etc. That is different as it is impulsive and specific to the situations to express emotions. When it comes to writing, that is something that is not impulsive. It is strategic and often reread and re edited many times. There are times when you want to convey strong emotions in text (like when venting). Though I don't see why anyone would want to accross in professional text as over emotional.

        When I'm very angry I get very violent thoughts and fantasies and swear along with them in my mind or even out loud when I'm alone. Though I'd be quite embarrassed if I noticed someone heard me or saw me. Strong negative emotions have a lot of privacy to them.

        Just being uncontrolled socially, I don't think is anymore right than punching people when angry. It's not their problem...
        I don't always curse when angry. To me, writing on my blog, etc. IS different - from typical "writing" - it's me, in my mind and emotions, spilled out in text. So I say it like I think or speak it.

        When I'm doing a product review for example. I'll blurt out a 4-letter word if I'm talking about something that frustrated me.

        To me, it's not overly emotional - it's a word to express whatever - I can be "effing happy" too. But to each his own. I'm happy that I haven't turned off everybody and that there are some who can handle my occasional sailor mouth.
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  • Profile picture of the author islandgal
    Perhpas I'm old fashioned too. I rarely swear and I find swearing in casual conversation annoying and sometimes offensive. If I swear it's because I've physically injured myself or am extremely upset. I am one of the people who will not be buying if I find swearing. I do not watch movies with a lot of swearing. I can and do stop watching.

    I have to ask the point of why it's even felt necessary? Even if your target demographic uses swear words, what real benefit is there in you doing the same? Are you assuming that swearing will create a feeling of comraderie? Have you split tested swearing vs non-swearing? There are far more creative verbs and ajdectives that will make your point as effectively.
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  • Profile picture of the author cpoalmighty
    Swearing is distasteful for any advertisement. I think you would be better without it!
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  • Profile picture of the author yukon
    Banned
    Am I the only one that had to Google dole bludger?
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  • Profile picture of the author clever7
    Loved this article
    Some authors write exactly what you want to read. They don't want to give you lessons. They want to make you happy with their content because they want to have many fans.

    This article was written exactly in order to please those who like to show anger.

    A mentally healthy person should be calm and always have a wise attitude instead of showing anger, even when they disagree with someone else or when they are offended.

    Swearing is not a reaction that can be considered positive if we will think about its consequences.



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  • Profile picture of the author mbacak
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    Just be yourself. Just like everyone posting their
    opinions. If that's who you are then be it. Be real.
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  • Profile picture of the author Doubleup
    Even though i swear a fair bit in every day life, i wouldn't think of doing it within content I'm creating. Doesn't give off a good impression at all.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by TiffanyDow View Post

      Interesting article, Madam Honey Badger. This line, in the first 'reason to swear' may have the most bearing on this discussion...

      "However, this only holds for people who swear a few times a day, not for so-called 'chain-swearers'. Presumably chain-swearers are densensitized to their swearing, and so not particularly aroused by it."

      I'm guessing that this desensitization is largely responsible for those claiming that a garbage mouth works in their favor.

      Originally Posted by clever7 View Post

      Some authors write exactly what you want to read. They don't want to give you lessons. They want to make you happy with their content because they want to have many fans.

      This article was written exactly in order to please those who like to show anger.

      A mentally healthy person should be calm and always have a wise attitude instead of showing anger, even when they disagree with someone else or when they are offended.

      Swearing is not a reaction that can be considered positive if we will think about its consequences.


      Someone who is always calm and never shows anger is a bomb waiting to explode. Finding healthy ways to blow off steam is a good thing. I'd much rather endure a tirade filled with words I already know than yet another calm shooting spree.

      We're going off track here. Even in Tiff's article citation, I didn't see anything about helping you sell more product...
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      • Profile picture of the author TiffanyLambert
        Agree John! I think if you used it every other word, it'd be annoying and extreme. I don't - but I *have* been told by people even who scolded me for it, that it's part of what makes me real = myself = builds trusts with them (not that I swear, per se, but that I'm not afraid to be myself).

        Put it this way - I can see swearing causing you to lose sales. I can also see it slightly helping people see that you're real, even if they dislike swearing. But what you pointed out about chain swearers is right on the money - that's where it goes from "oh she blurted out a word" to "omg I can't even listen to this!"

        Tiff
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  • Profile picture of the author TiffanyLambert
    This whole "equal rights" topic doesn't even fit here.

    Would I want equal pay for the same job? Hell yes. Would I want a guy to be a gentleman around me and maybe hold a door open (using that example since cursing doesn't bother me)?

    Um, yes! I hate it when some guy says, "well you wanted equal rights, so deal with me being a jerk."

    Yeah, I deserve to be able to vote, but it's a courtesy if you're a gentleman.

    Anyway back to cursing - John makes a great point - it can cause catastrophe. Personally, I like to weed out my audience.
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    • Profile picture of the author Greg guitar
      Originally Posted by TiffanyDow View Post

      This whole "equal rights" topic doesn't even fit here.

      Would I want equal pay for the same job? Hell yes. Would I want a guy to be a gentleman around me and maybe hold a door open (using that example since cursing doesn't bother me)?

      Um, yes! I hate it when some guy says, "well you wanted equal rights, so deal with me being a jerk."

      Yeah, I deserve to be able to vote, but it's a courtesy if you're a gentleman.

      Anyway back to cursing - John makes a great point - it can cause catastrophe. Personally, I like to weed out my audience.
      Hehe; I love this discussion, and I'm sorry but the most fun parts are when it gets off course; ("doesn't fit here") to me, that is when you really get to know what makes people tick imo.

      I have heard many people rail against feminists with that door holding non-issue that people love to cite but never seems to be a problem in real life, much like the sex education alarmists who made claims that teachers would get carried away with the lessons and disrobe in front of the class; that still makes me smile.

      Some guys who are threatened by feminists (who are usually living so far in the past they call them "women's libbers"), so much that they claim they are afraid to open doors for women because the "libbers" might scream that they are being "male chauvinists", another imagined event that never seems to actually happen.

      I have never heard any man refuse to open a door for a woman with the excuse that "you wanted equal rights...". I think it's, what do they call it...a red herring, or straw man?

      What I don't get is, why does it matter what gender holds the door, and what gender walks through it. If a woman got to the door first, and stood there waiting for me to open it, I would laugh at the silliness of such a rigid gender expectation. Mind you, that never happens either, but the point is, any reasonably social person would open a door for others regardless of the gender of either person.

      I am curious; are you making it up, or has a man ever actually said what you quote? If so, yes he's a jerk, (and a moron in my book) but I must admit I would crack up if I ever experienced that absurd scenario.

      I just think it sounds like one of those urban legends that people like to pretend is common, but comes from imagination rather than life.

      As far as gentlemen go, thank goodness I am not one; what a bore that would be. Doesn't mean I'm not nice, but I do enjoy working with my hands now and again, and am certainly far from "noble" or "gentle" born.

      Sorry for yet another detour, but I can't help it; I find them so much more entertaining than the drab topic of whether to "cuss" in sales letters. Maybe a mod can warn me into submission.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Greg guitar View Post

        What I don't get is, why does it matter what gender holds the door, and what gender walks through it. If a woman got to the door first, and stood there waiting for me to open it, I would laugh at the silliness of such a rigid gender expectation. Mind you, that never happens either, but the point is, any reasonably social person would open a door for others regardless of the gender of either person.
        I was raised in a time when "manners" were important. They were drummed into me and they weren't gender specific. I also live in the country and it's common for both men and women to hold doors open for each other. I frequently hold a door open for a man and both men and women hold doors open for me. It's an every day thing here and no one thinks about making a political statement. It's just polite ... and nice.

        Anyone who thinks it's an important message to swear in their sales copy and content, go ahead. I personally don't take "offense" and don't really care what other people choose to do with their copy. It's so easy to leave a website if you don't like the language, why would anyone take the time to be offended?

        That doesn't mean that it doesn't leave me with a negative impression of you. It really depends on the words and frequency and context. I rarely ever see it done really effectively. I can only think of a couple of personal, non-commercial blogs that used swearing in such a humorous way (they were written by women) and I really enjoyed the writing and content.

        EDIT: "Two of my favorite wordsmiths are George Carlin and Frank Zappa"

        I enjoyed both of those too. Richard Pryor and Sam Kinison were my favorites also. Carlin I felt became just old and bitter later in his career rather than entertaining, but I enjoyed the first half of his career. Those people knew how to do it right.
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        • Profile picture of the author Fred Young
          Originally Posted by sbucciarel View Post

          EDIT: "Two of my favorite wordsmiths are George Carlin and Frank Zappa"
          Frank Zappa was brilliant, one of my favorites and definitely one of a kind.

          I've seen some posts where people talk about cursing to make a point. I don't curse to make a point, I curse because I'm just being me.

          I was raised as a gentleman and cursing in the presence of women was unacceptable. However, I'm a grown man now and I'm capable of using my judgement as to when it's appropriate.

          If I have a powerlifting blog and I post about pulling a 500 lb deadlift, If I happen to drop an f bomb, I'm not going to sweat it.

          I'm not going to fake who I am for anyone or for any amount of money.

          Having said that, though, there are markets where I probably wouldn't curse. I don't feel that excessive cursing is going to do you any good in any market.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Greg guitar View Post

            I have heard many people rail against feminists with that door holding non-issue that people love to cite but never seems to be a problem in real life, much like the sex education alarmists who made claims that teachers would get carried away with the lessons and disrobe in front of the class; that still makes me smile.
            If memory serves (not always a sure bet anymore), had my sex ed teachers peeled down in class, we'd all likely still be virgins...

            ***

            Maybe it's also a bit of generational thing. When I was growing up, if I heard either of my parents cuss in front of me, it meant one of two things. Either the one cussing was really, really hurting (like the time my father turned the tip of his finger into a sleeve of mashed potatoes with a hammer), or they were really, really mad (that only happened twice that I can remember). It had its effect because it was both rare and out of character.

            I was catching up on 'Hell's Kitchen' from the other night, and got a good illustration of context. In the heat of the kitchen, both Ramsey and the contestants curse like longshoremen (gotta give the sailors a break). It got habitual. Later, one of the cooks was sitting down with her mother and sister, and it seemed like every time she said something she had to punctuate it with "sorry, Mom."

            Last thing, at least for now...

            When I, and many from my generation, hear language peppered with vulgarity unnecessarily, we don't think you're just being yourself or 'being real.' We think you don't know any better.
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            • Profile picture of the author MissTerraK
              Originally Posted by JohnMcCabe View Post

              If memory serves (not always a sure bet anymore), had my sex ed teachers peeled down in class, we'd all likely still be virgins...

              ***


              Hahaha! I must concur with you there. Mine looked like a very aged Fred Flintstone.

              Terra
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  • Profile picture of the author DebbieB
    Do I swear/curse in my marketing?

    Short answer: No

    Long answer: Never

    What I think of others who do very much depends on the context.

    Would swearing in your marketing cause me to not buy from you?

    Short answer: No

    Long answer: Sometimes

    It really depends on who you are, why you're swearing and whether I think your marketing/content has value.

    I generally prefer that you don't waste my time adding a swear word when you could have added another word or two of vocabulary with some value.
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    • Profile picture of the author Joel Young
      Originally Posted by DebbieB View Post

      I generally prefer that you don't waste my time adding a swear word when you could have added another word or two of vocabulary with some value.
      ^ Quoted for truth ^
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  • Profile picture of the author devonm
    I find it hilarious to find swears in a salespage or report, but I don't personally do this. I know, I'm a spoilsport if you do like swearing.
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  • Profile picture of the author Rmipro
    Yes. Depends on who you're marketing to.

    Personally, I wouldn't, but I do understand the tactic in some cases as long as it's not overboard.

    Personally, I like burning creative energy...So I would find another way to provide the "shock", or "I'm cool" or motivational factor under that audience.

    I would just think of what is it that I'm really trying to convey by cursing...Am I trying to motivate and light a fire under that audience? Am I trying to provide an element of shock, surprise, or spontaneity? Am I trying to come off as "down to earth"?

    And I guarantee you, I would accomplish the same end goal on what it is that I'm trying to communicate to that audience, just by digging deeper into the box of creativity.

    I enjoy this type challenge...some don't.

    And maybe for you, some things are better said in 4 letter words...Have fun and Do you.
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  • Profile picture of the author ashloren
    I agree wholeheartedly with the OP on this topic. I throw swear words around pretty carelessly, making sure to only attract an audience who will like me the way I am. That's my goal anyways. I also appreciate it immensely when someone I admire swears while speaking publicly. For example, I love Gary Vaynerchuk because he's an animated storyteller and he swears a good deal on occasion. People always seem to love it when he does too, they laugh and you can tell it's received well whenever he does it. My opt-in form button says "**** Yeah!" instead of any of the more boring variants: sign up now, subscribe, submit, suck my thumb.

    I vote **** yes on swearing.
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    • Profile picture of the author Joel Young
      Originally Posted by ashloren View Post

      ...making sure to only attract an audience who will like me the way I am.
      I'm sure there are many who like you just the way you are. :rolleyes:
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  • Profile picture of the author hsbinmarket
    I dont do so.
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  • Profile picture of the author writeaway
    It depends on the niche and the audience. Some niches are all about STRAIGHT TALK. The profanity helps add to the authenticy BUT... there are different levels of profanity.

    Generally, you should avoid looking unprofessional.
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    • Profile picture of the author jamescanz
      Yea, especially in the fitness niche if I'm talking about or using something motivational

      Videos too...

      Works out pretty well
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  • Profile picture of the author celente
    I lost a $997 a month client doing this.

    I still think swearing is ok for the shock value, but only if you can justify it, or use a testimonal, make it shocking but not too shocking, rude or vulgur.

    I think there is a line these days, some people can cross over that line, but you have to be smart about it. Like I said I lost an older lady client who was paying me $997 a month for one of our niche sites, and she cancelled and found my lauguage vulgar. LOL. Oh well, lesson learned there I guess.

    I do alot of shockvertising (which I use violent scenes, foul language and too foolery) to shock people and get traffic to our site, and I think it works well, but you have to understand most people are ok with this, but there is going to be 5% of the populations who are catholic, christians, and other minority groups who will be offeneded.....so again just do not go too overboard i think.
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  • Profile picture of the author DTGeorge
    For what it's worth, I follow a NUMBER of blogs. One of the had a post that starts

    "Why you should step the F*ck Up"

    A few people said that they didn't really love the title, but loved the content.

    One or two said that they were flat out offended.

    The vast majority loved it, and it got TWICE the normal comments

    Swearing/profanity does have it's place in sales copy - provided this is done carefully and thoughtfully.

    You will have a few people turned away - but the vast majority of the people who IM'ers are selling to are probably not the demographic who will be easily offended by a swear word or two.

    When used correctly, it can stir up emotions and get people off their ass to commit action.

    Of course, overused, it just gets played out.

    Copy that use a dash of profanity will probably get my attention more than copy with no swearing or too much.

    Flavour to taste, is all I'm saying.

    That's my 2 cents
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  • Profile picture of the author paydayloan
    i don't swear the content and i feel if our site is worth enough, then i don't think much about to convert traffic but it depends on the type of traffic. i monetize most of sites completely with adsense.
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  • Profile picture of the author Stuart Walker
    I curse and swear in real life. So I curse and swear in my marketing too...where appropriate and dependent on the niche.
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  • Profile picture of the author Gary Ning Lo
    Really depends to your audience..

    I don't like to swear but i sometimes accidentally do it..

    Once got a customer asking for a refund because she didn't like me swearing in the video course.. Incredible

    Cheers,

    Gary
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  • Profile picture of the author HansDavid
    There is this guy Ewan Robb who likes to use swear words in his emails. I personally like them. He is funny as hell too. But then again, yeah, it depends on your audience.
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  • Profile picture of the author clever7
    Originally posted by JohnMcCabe

    Someone who is always calm and never shows anger is a bomb waiting to explode. Finding healthy ways to blow off steam is a good thing. I'd much rather endure a tirade filled with words I already know than yet another calm shooting spree.
    Not necessarily. You can be a calm and wise person who will make fun of what is negative instead of becoming angry, or who will condemn what is negative without showing anger.

    The bomb exists for those who cannot understand the human nature and are easily contaminated by the poison of anger and hatred.

    My point is that you should criticize the information you consider valid. Only because an author said that swearing has a positive side, even if these words are based on a scientist’s conclusions, this doesn’t mean that this is a scientific truth, or that this statement is accepted by the scientific community.

    This statement seems to be a mere attempt to please the public.






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  • Profile picture of the author SuccessMarketer
    My take on this is...
    Talk to your audience like you would talk to them in real life.
    Be you... If that means you actually swear, so be it (just be careful...!)
    Ideally you want to be more elegant but if that would mean compromising who you REALLY are then forget about etiquettes
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  • Profile picture of the author Tre81
    No. I don't curse at all, so I would hate for anyone to use profane language when conversing with me, whether online or off.
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  • Profile picture of the author Tom Miles
    Here's the deal...If you were working for Donald Trump would you swear in the office? Probably not! IM is a business. As a matter of fact it is your business! You need to treat it as such.
    If you want to be taken serious then I would suggest that you refrain from swearing.

    To your success,
    Tom Miles
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  • Profile picture of the author TryBPO
    I would NEVER think to swear on the blog, in the podcast, etc...how rude!

    I'd prefer to stick with racial epitaphs and brutal sexual innuendos.

    Wait, What? That's not cool? :-)
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    • Profile picture of the author JohnMcCabe
      Originally Posted by TryBPO View Post

      I would NEVER think to swear on the blog, in the podcast, etc...how rude!

      I'd prefer to stick with racial epitaphs and brutal sexual innuendos.

      Wait, What? That's not cool? :-)
      "Racial epitaphs?"

      Which race died?

      Or did you mean 'racial epithets?"

      (Sorry, old wombat bite flares up occasionally...)
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      • Profile picture of the author TryBPO
        Originally Posted by JohnMcCabe View Post

        "Racial epitaphs?"

        Which race died?

        Or did you mean 'racial epithets?"

        (Sorry, old wombat bite flares up occasionally...)
        Bwahahaha - Yeah, that's what I meant.

        I'm only racist/sexist with the living...I want to be clear on that point! :-)
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  • Profile picture of the author TimothyTorrents
    I prefer not to.

    I never curse in anything I write unless it is a story.

    But it would be interesting to test swearing/not-swearing on a sales page.
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  • Profile picture of the author CurtisSWN
    I guess a lot of people think using "colorful" language is somehow cool. A lot of comedians apparently think if you just them is continuous succession that's just funny in itself.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by CurtisSWN View Post

      I guess a lot of people think using "colorful" language is somehow cool. A lot of comedians apparently think if you just them is continuous succession that's just funny in itself.
      I remember anticipating one of Chris Rock's concerts being broadcast on TV (on of the 'premium' channels). I was used to his material on SNL, so I was a bit shocked when every other word was some form of f-bomb. Take the cursing away from him, and the show was maybe 20-25 minutes long. Very disappointing and dropped my opinion of Rock considerably. I would not even consider buying one of his DVDs, and I hope he's proud when his kids hear how Daddy talks...
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  • Profile picture of the author gonzotrucker
    I do when I'm interacting on twitter and Facebook with my audience. It's very common in the trucking world, and makes me look more real. But on my website and in my ebooks no very professional. So the answer is yes on social media No on my website.
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  • Profile picture of the author Alex Mensah
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    I personally dont swear or curse while speaking so naturally I dont use them in my marketing.

    cheers!
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  • Profile picture of the author gonzotrucker
    I don't curse every other word but sometimes one will slip out. It's natural for me. I'm having a lot of success with social media just being me. My biggest asset is how I talk, and interact with people.
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  • Profile picture of the author T086
    I dont even swear in my normal daily life.
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    • Profile picture of the author Stuart Walker
      Originally Posted by T086 View Post

      I dont even swear in my normal daily life.
      I swear every second word so it would be rude not to in my marketing.
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      • Profile picture of the author Joel Young
        Originally Posted by RockingLastsForever View Post

        I swear every second word so it would be rude not to in my marketing.
        That's like a pretty amazing like attitude. When someone like swears like that often, it like makes me like think the person is like short of like vocabulary like a child.
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  • Profile picture of the author bluecoyotemedia
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    I think swearing when communicating your ideas or expressions is a form of ignorance.

    no offence

    the world is full of ignorant people

    it caters to man's lowest denominator and it shows a type of lazyness to become better

    have you not seen in todays media how lazy movie producers have become

    with graphic simulated sex scenes, gun violence, etc

    anything to get some shock value

    as opposed to some of the masters of film where they create a scene and you know what happened without going into the bumping the grown up effect.

    I watched a recent movie with Anthony Hopkins playing Alfred Hitchcock.. excellent film BTW

    and the scene was in the Movie rating department where they were giving him a hard time because of the "appearance" of janet Leigh naked in the shower

    they actually showed her shoulder neck up lol

    anyway this is the state of our culture and I guess it will depends on your audience on who your trying to sell. but generally speaking I would not use swearing as a commonality.

    just my opinion as I could give a rats ass what you do LOL

    was that a swear

    eddie
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  • Profile picture of the author Stuart Walker
    Swear words are words like any other. It has nothing to do with intelligence or lack of vocabulary.

    Scientific studies have shown that people who swear are on the whole more honest. Nothing wrong with honesty.

    I genuinely do not understand how someone can get offended by a word. Maybe they need to stop being so sensitive.
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    • Profile picture of the author MissTerraK
      Originally Posted by RockingLastsForever View Post

      Swear words are words like any other. It has nothing to do with intelligence or lack of vocabulary.

      Scientific studies have shown that people who swear are on the whole more honest. Nothing wrong with honesty.
      Proof please.

      Do you have any studies to prove your statement, or are you saying that just to make yourself feel better?

      Interestingly, I found these results regarding using profanity from a study conducted by:

      Sarah M. Coyne, PhD,
      Laura A. Stockdale, MSc,
      David A. Nelson, PhD,
      Ashley Fraser, BSc

      More broadly, people generally are uncomfortable with profanity use in professional and personal situations and experience negative physiologic responses, such as increased heart rate or shallow breathing, when exposed to profanity. Experimental studies found that when authority figures used profanity in the presence of their subordinates, the latter were less likely to be compliant with the former's wishes and requests.

      The use of profanity also is related to aggressive behavior. For example, profanity use has been associated with more-hostile personalities, as well as other forms of aggression. Profanity use often is included as an item on problem behavior scales for children and adolescents. Furthermore, other studies have found that exposure to profanity can induce a numbing effect on normal emotional responses. Researchers also have shown that, when profanity is used with the intent to harm or to belittle another, the offender subsequently is less disturbed by exposure to profanity in general.
      Terra
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  • Profile picture of the author MarciaA
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    As a general rule of thumb. No.

    Of course it also depends upon the audience and appropriate nature for the targeted audience.


    God Bless,
    Marcia
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  • Profile picture of the author bluecoyotemedia
    wow!! this thread has gotten alot of attention

    imagine just for cursing!!
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  • Profile picture of the author bluecoyotemedia
    here is a video that explains pretty well exactly the power of words!!!

    http://youtu.be/Hzgzim5m7oU
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    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".
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    • Profile picture of the author Kay King
      I'm of an age that I remember when, if an advertiser wanted to sell a brassiere, it had to be shown on a torso mannequin with no head or arms. Panties were displayed in multiples, layered on a table, no hint of human 'naughty bits'.
      I remember - and back when "feminine products" were first advertised on TV the words allowed were so general it could be confusing.

      That resulted in my young son seeing an ad for "feminine napkins" and announcing he wanted some of 'those things' to build tunnels for his toy train layout.
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  • Profile picture of the author Meharis
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.

    goindeep,

    I personally would ask:

    What's the worst that could happen?

    That people don't like your swearing/cursing.

    Therefore, I do not.

    I think colloquial, respectful and colorful language is the proper way to write.

    Meharis
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  • Profile picture of the author aarthielumalai
    No, I wouldn't swear. At least, I won't use words that can be considered terribly offensive. Our content reaches all over the world, and I guess I just wouldn't want to make that kind of a name for myself.

    Moreover, there is a great chance that you could offend people, and why would you take that risk with your business? I'd rather be considered boring than that I guess. My mother would be horrified if she saw me swearing for the whole word to see, so there's that too.
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  • Profile picture of the author Mark Monciardini
    I think you might be losing a large audience. I tried a new Podcast the other day and there were a few "F bombs" thrown out which was kind of a turn off from the content they were providing. Maybe you will gain higher quality, more responsive subscribers with out the use of profanity?
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  • Profile picture of the author themichaelcook
    Originally Posted by goindeep View Post

    Just want to see peoples opinions on this.

    Personally I love to swear, I think it ads color so long as its not in every sentence.
    I personally do not swear in none of my videos as I feel it is unprofessional to me and to my Brand...

    But if your subscribers are conditioned to that then I don't see anything wrong with it...
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  • Profile picture of the author FitMarketer
    I find swearing pretty offensive and can defiantly put me off buying something.However I get some people find it more real and can relate to it.

    Guess it depends on the audience you are marketing for
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  • Profile picture of the author Benny L
    I believe two things are plainly true.

    1. Nobody ever returned a product or asked for a refund due to a lack of swearing.
    2. Some people WILL be more inclined to buy from someone who swears and uses lively language.

    Based on these two points, I believe: there is one correct approach, and I think it's pretty obvious what it is.

    For this reason, I am going to hire someone else to swear for me in a couple of sales pitch videos. That way, I can remain professional in my approach, and the people who WILL respond favorably to swearing and such, can get the pitch from someone else, which will not hurt MY credibility with the rest of my audience. There will even be a disclaimer stating this person is an independent speaker and that the views of this spokesperson do not necessarily reflect the views of my company or product.
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