Why Swim Against The Stream?

11 replies
As I read many post on the forum lately, and look at many of
the answers, I often find myself wondering why so many people
want to swim against the current, when it's so much easier to
just "go with the flow."

Human nature really hasn't changed much in thousands of years,
and if you just learn how we react and why, then growing a business
where you sell people "things" is easy.

The thing is that you need to sell them what they want... which
is not necessarily what they want. Our own professor, Paul Myers,once
taught me that the secret there is to slip a little medicine in with
the candy.

One of the challenges that I see is people unwilling to invest
in their businesses. Often the best traffic and the best
advertising is that which you can buy frmo those who already
have the attention of your ideal customers.

Many of us beat our heads against the wall, doing things very
inefficiently when there IS an easier way.

I'll give you an example from my own world...

I publish a daily email newsletter consisting of nothing but
recipes, and requests for recipes. Subscribers submit their
favorite recipes or ask for one that they need. Other subscribers
respond. The ezine has been sustained for 15 subscriber
contributed content

I monetize the ezine by running "sponsor ads"... often ads for
my own products, but I do sell ads, and I run ads for affiliates
products from time to time.

My weakness with the cooking list is that I often want to sell
them things that they are not really interested in. For example,
if I'm taking part in a big IM launch, with a contest, I'm
tempted to tell this cooking list about that product. The list
is so large that it's difficult for me NOT to ask how I can
leverage that asset to help with a promotion that I'm focused on.


When I do run IM-related ads to my cooking list, the response
rate is virtually non-existent. They only seem to want to buy
cooking-related stuff.

What's the solution to that challenge?

Sell them cooking-related stuff, and then if I want to leverge
that to help with the other promotion, then use the profits
from those sales to purchase ads in other places. It's simple
and it's playing to the specific strengths of given assets.

Why not sell them ONLY what they want, and use that profit to
advertise in other places? If you have a list that you can't
get to buy YOUR pet product, why not use the same thinking...
maybe with a slight twist, but we need to play to our
strengths rather than our weaknesses.

We seem to be too focused on making a given plan, or method,
work... in a situation where something else makes more sense!

Why not earn money in other ways and use that money to buy
advertising, traffic, coaching, tools to make our job easier, etc.?

Also, too many of us focus on just using free resources. There's
nothing wrong with free except..

Free is NOT really free, it has opportunity costs... namely what
you could have been doing with the time you spent implementing the
"free method."

Just a little food for thought

Now I just need to follow my own advice!
Willie
#stream #swim
  • Profile picture of the author Chris Worner
    Hello Willie,

    with respect to the value vs investment aspect of your post, I think the problem is with the low barrier of entry to get into IM ($1 AR, 10$ domain etc...) It inevitably attracts every Tom, Dick, Harry and Sally couch potato who have never so much as managed a fast food joint in their life and consequently don't understand the difference between being a consumer, and being a seller.

    -Chris
    Signature

    {{ DiscussionBoard.errors[8197375].message }}
  • Profile picture of the author Willie Crawford
    You're probably correct Chris.

    A big part of running a brick and mortar business is planning how and
    where you are going to spend your advertising dollars to get more
    people in the door.

    Those business owners understand that paid advertising is just a
    part of the business... even if that paid advertising is sponsoring
    a local Little League baseball team.

    Online, many people WANT to be told that they can do it for free,
    so many people tell them that. At the same time, many of the top
    online earners are spending a fortune on paid advertising each
    month... but doing it quietly.

    Online, people also want to believe that you always get obscene
    ROI. The reality is that if you run a PPC campaign, and just breakeven
    on the frontend, if you have a proper backend setup, you're winning!
    So, it's about having realistic expectations too

    Willie
    Signature

    Here's A Ready-Made High Ticket Product To Make Your Own.
    Click To Go BIG!

    {{ DiscussionBoard.errors[8197589].message }}
  • Profile picture of the author Raydal
    Great point Willie. Schwartz refers to this is "Mass desire" and he
    says it is better to use it than try to create it. Find out what they
    want and give it to them.

    However, sometimes the prospect doesn't even know that he wants
    your product because he doesn't even imagine that a product like
    that exists. I mean, who wanted an iphone 20 years ago?

    Yet, it is easier said than done because we sometimes want more
    for our prospects than they want for themsleves.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[8197631].message }}
    • Profile picture of the author Willie Crawford
      Originally Posted by Raydal View Post

      Great point Willie. Schwartz refers to this is "Mass desire" and he
      says it is better to use it than try to create it. Find out what they
      want and give it to them.

      I have a copy of Eugene Schwartz's "Breakthrough Advertising" on the
      shelf next to my desk

      Excellent book!

      Willie
      Signature

      Here's A Ready-Made High Ticket Product To Make Your Own.
      Click To Go BIG!

      {{ DiscussionBoard.errors[8197940].message }}
  • Profile picture of the author RogueOne
    I often find myself wondering why so many people
    want to swim against the current
    AKA - don't try to re-invent the wheel.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[8198209].message }}
    • Profile picture of the author chinadave
      Originally Posted by Willie Crawford View Post

      I often find myself wondering why so many people want to swim against the current, when it's so much easier to just "go with the flow."
      Reminds me of a quote I live by:

      “Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves.

      Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.”

      ― Bruce Lee
      Signature
      I might be new to the warrior forum, but I'm not new to business. I own 7 factories in China and is connected to over 3000 more, 37 companies and growing, 200+ websites, 6 houses.
      {{ DiscussionBoard.errors[8199797].message }}
  • Profile picture of the author Marc Rodill
    I like that you revealed that even you struggle with temptation, aka. sending unrelated offers to your cooking list. And even though you know it definitely doesn't work, you're still tempted to try it simply because of the huge numbers of people you influence in that space.

    It just goes to show you're only human.

    Marc
    Signature
    Long Lost Warriors! The Secret Sales System! Act Now! Buy Now! Right Now!
    {{ DiscussionBoard.errors[8198224].message }}
    • Profile picture of the author Willie Crawford
      Originally Posted by Marc Rodill View Post

      I like that you revealed that even you struggle with temptation, aka. sending unrelated offers to your cooking list. And even though you know it definitely doesn't work, you're still tempted to try it simply because of the huge numbers of people you influence in that space.

      It just goes to show you're only human.

      Marc
      Well, it's just good business to look at assets, such as large lists, and
      ask how you can better utilize them.

      It's not about squeezing every penny that I can out of them, or
      disregarding their wishes... but I have seen so many people with
      really valuable assets that they didn't notice the obvious value on...
      like an Ebay seller who has sold thousands of copies of a given
      product, has a list of all past customers, and has never offered
      them anything else.

      So yes, I am constantly asking myself, what can I offer these
      subscribers that they would buy and appreciate. There IS the
      temptation to look at something, know that it's not a perfect fit,
      and want to give it a try anyway... despite the fact that that
      has backfired most of the times that I've tried it.

      Willie
      Signature

      Here's A Ready-Made High Ticket Product To Make Your Own.
      Click To Go BIG!

      {{ DiscussionBoard.errors[8199237].message }}
  • Profile picture of the author clever7
    Thank you for your lessons, Willie. Your words are always wise.





    {{ DiscussionBoard.errors[8199565].message }}
    • Profile picture of the author muffty
      Thanks for your input Willie - I spent a very long time resisting what everyone was telling me to do to market online but have finally come to my senses and am going with the Flow!!!

      (I do have a tendency to think I'm always right which has not helped!!! )
      Signature
      Click Here for your FREE Report ~ TIPS AND TRICKS OF AFFILIATE MARKETING
      {{ DiscussionBoard.errors[8199676].message }}
  • Profile picture of the author tpw
    Resisting to send the wrong offer to the wrong audience has always been a challenge for me too.

    On the times I ignored the wisdom of directing the right offer to the right audience, I failed to achieve my goals, and often scared away good prospects with bad offers.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[8199721].message }}

Trending Topics