What would be the best way to monetize it?
The obvious answer is "sell it to LeBron for $1 million". Let's assume that you wanted to keep it...
1) Would you place Adsense ads on it?
2) Could you sell LeBron James merchandise, or is that a Trademark or Copyright issue?
I'm assuming that you can't, but figured I would ask.
3) Could you at least place products as affiliate links, so that when they visit your site and click a product, it directs them to nba.com and you get paid as an affiliate for whatever they purchase?
I know that it's probably a combination of things. There are probably some options that I didn't even mention.
***How would YOU monetize this site?***