'Mad Men', Huffington Post, PRweb & Vocus (My Conference Notes)

by mbacak
41 replies
I just got back from Washington, D.C. a little while ago...

I just wanted to share my notes from the Vocus conference
2013 because maybe it will help someone here on the forum
and maybe someone can clarify the last thing I add to this.

Before you read, please note my spelling/grammar is terrible :-)

First, things that I jotted down that actor...

'Elisabeth Moss' Peggy Olson on 'Mad Men' said:

Be real and be yourself, don't fake it!

People know when you are fake, be genuine.

Believe in what you are doing and be comfortable and confident.

REMEMBER: Why you are doing it in the
first place and focus on that.

Here's a YouTube video of her interview on stage:

Interview with Elisabeth Moss (in progress) #Demand13 [Video] - YouTube -----------------

Second, here are some notes from many different speakers:

"People are switching from searching for information to searching
for meaning." - Arianna Huffington, Huffington Post.

Responsive Web design is the way to go, clears things
up from an SEO perspective regarding mobile.

Google is trying to detect your intent.

Content is still king on google.

Don't syndicate your content out with Mass syndication tools.

Aggregation going through the platforms makes
sure you change the content slightly.

Pay attention to how your pictures look
if you are aggregating your info, also see
what works well and a/b split test it.

They noticed that we are moving away from
making apps for sites and moving to making
more "Responsive Web design" sites.

Responsive design makes it easy because it
get's rid of m.'s and helps with SEO.

UPDATED for Clarification
Originally Posted by Talltom1 View Post

when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.

Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.

Right now we are focusing more on how sites look
on phones next will be how sites look on T.V's.

Don't over invest in any one social community. It traps
your brand. Be able to move your community easily.

Build community for content marketing to be successful.

Someone speaking said...

"Apple iOS6 is not counting in your site stats as mobile" so
you might have more mobile visitors then you think.

So I tried to find more information on that and only found this, but it's old...

How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared

Any clarification?

Also, I hope these notes I jotted down help someone today :-)
#conference #huffington #madmen #notes #prweb #seminar or workshop #vocus
  • Profile picture of the author chinadave
    Originally Posted by mbacak View Post

    "People are switching from searching for information to searching
    for meaning." - Arianna Huffington, Huffington Post.
    That's very insightful.
    Signature
    I might be new to the warrior forum, but I'm not new to business. I own 7 factories in China and is connected to over 3000 more, 37 companies and growing, 200+ websites, 6 houses.
    {{ DiscussionBoard.errors[8199790].message }}
  • Profile picture of the author jhaviza
    Wow, and Thanks, Great notes here and I am always learning more and more from you, thanks again, the Joseph
    {{ DiscussionBoard.errors[8199996].message }}
  • Profile picture of the author juliantan
    "Be real and be yourself, don't fake it! People know when you are fake, be genuine. Believe in what you are doing and be comfortable and confident." Well said and I would like to add something I learnt from Stephen Covey, Seek first to understand before being understood.
    As for the "Searching for info vs meaning?", I have never given thought to this but am now wondering? Food for thought!
    Thanks Matt, for the post.
    Signature
    I WANT TO IMPROVE MYSELF
    There is always something I can improve.
    Rgds: Julian Tan
    e: JulianTan
    {{ DiscussionBoard.errors[8200014].message }}
  • Profile picture of the author BPGL
    Isn't there some difference between what people do on mobile v desktop, and doesn't that impact what you want displayed on the different devices? Such that responsive design covering all devices may not really be the right answer, at least for some sites?

    Or am I just shying away from responsive design because it's more tricky to get right?
    Signature

    New to Warrior Forum but not new to the web and e-commerce. I like multiple income streams.

    {{ DiscussionBoard.errors[8200302].message }}
  • Profile picture of the author alfred1982
    I have to admit that I find some jargon difficult to understand, but it's quite insightful :-)

    I especially like the part on 'Remember: Why you are doing it in the first place and focus on that.' It is important to have a clear goal in whatever you do.

    Thanks for the sharing.
    Signature

    For your solo advertising needs, click here.

    {{ DiscussionBoard.errors[8200497].message }}
    • Profile picture of the author mbacak
      Originally Posted by alfred1982 View Post

      I especially like the part on 'Remember: Why you are doing it in the first place and focus on that.' It is important to have a clear goal in whatever you do.

      Thanks for the sharing.
      No problem! Of all my notes that was the
      one thing I was reminding my wife about.
      Signature
      The Listbuilding Club (join by clicking below)
      {{ DiscussionBoard.errors[8203351].message }}
  • Profile picture of the author flovin
    "Be real and be yourself, don't fake it!

    People know when you are fake, be genuine.

    Believe in what you are doing and be comfortable and confident."

    Food for thought. Yeah, I truly believe in this. As they say, "First impression counts". It is only with confidence that one can achieve his goals.

    Great share, Matt.
    {{ DiscussionBoard.errors[8200781].message }}
  • Profile picture of the author olsonhi
    Sorry Matt - could you clarify the "m.'s" in this part of your post....

    Responsive design makes it easy because it get's rid of m.'s and helps with SEO.
    Signature

    Growing Worldwide!

    {{ DiscussionBoard.errors[8201121].message }}
  • Profile picture of the author Talltom1
    Sorry Matt - could you clarify the "m.'s" in this part of your post....

    Responsive design makes it easy because it get's rid of m.'s and helps with SEO.

    ====================

    when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.

    Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.

    Tom
    Signature

    {{ DiscussionBoard.errors[8201133].message }}
    • Profile picture of the author Alex Awes
      Awesome post Matt!

      I've seen responsive web design on lots of the more popular sites out there. It's just a matter of setting custom CSS for specific media. Here's a great article explaining the whole thing:

      What is Responsive Web Design? | Papermashup.com

      Enjoy

      Alex Awes
      Signature

      Why was your signature file linking to a domain owned by someone else?

      {{ DiscussionBoard.errors[8201235].message }}
      • Profile picture of the author Alex Awes
        If you want to see responsive design in action take a look at this link:
        Best Responsive Design Websites | Web Design Inspiration

        When this page loades resize your browser and you'll see the images resize and reposition.
        You'll also see the text adjust accordingly

        It's 'Fluid'.

        Pretty neat hu?

        Alex
        Signature

        Why was your signature file linking to a domain owned by someone else?

        {{ DiscussionBoard.errors[8201259].message }}
    • Profile picture of the author chinadave
      That was a great answer.
      now I need to learn how to make my sites autodetect mobiles.

      China Dave

      Originally Posted by Talltom1 View Post

      Sorry Matt - could you clarify the "m.'s" in this part of your post....

      Responsive design makes it easy because it get's rid of m.'s and helps with SEO.

      ====================

      when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.

      Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.

      Tom
      Signature
      I might be new to the warrior forum, but I'm not new to business. I own 7 factories in China and is connected to over 3000 more, 37 companies and growing, 200+ websites, 6 houses.
      {{ DiscussionBoard.errors[8208502].message }}
  • Profile picture of the author oztelnet
    "wow great notes" or "thanks for putting
    this up I never knew about this so called Mad men before"

    Jimmy
    Signature
    Jimmy Gunawan
    {{ DiscussionBoard.errors[8201774].message }}
  • Profile picture of the author mbacak
    Originally Posted by Alex Awes View Post

    Bottom Line: make sure you build a list. Period!
    Amen to that...
    Signature
    The Listbuilding Club (join by clicking below)
    {{ DiscussionBoard.errors[8203298].message }}
  • Profile picture of the author RobHardie
    Thanks Matt - thanks for sharing. "Believe in what you are doing and be comfortable and confident." - a mantra for life if ever I heard one.
    Cheers
    Rob
    Signature

    Why was your signature file linking to a domain owned by someone else?

    {{ DiscussionBoard.errors[8203886].message }}
    • Profile picture of the author mbacak
      Originally Posted by RobHardie View Post

      Thanks Matt - thanks for sharing. "Believe in what you are doing and be comfortable and confident." - a mantra for life if ever I heard one.
      Cheers
      Rob
      btw: I think that was an answer to what will you do next no that
      the show is going to be over... or something... or maybe it was are
      you scared whats going to happen next after the show ends.
      Signature
      The Listbuilding Club (join by clicking below)
      {{ DiscussionBoard.errors[8204185].message }}
  • Profile picture of the author RobHardie
    The issue of responsive web design is something that interests me as I have done some work in this area. I use 'adaptive' web design in Wordpress that enables a mobile specific theme to work along side a responsive theme through the one web address. This enables the use of mobile phone features that are not available or needed on a desktop, such as a call now button and navigation. The idea of adaptive design is relatively unknown but I think it is a better solution on mobile phones.
    Cheers
    Rob
    Signature

    Why was your signature file linking to a domain owned by someone else?

    {{ DiscussionBoard.errors[8203903].message }}
  • Profile picture of the author Willie Crawford
    Excellent notes Matt.

    On the responsive web design, there is already a lot of "cut
    and paste" code or libraries out there that should make some
    of this fairly easy to implement.

    Willie
    Signature

    Did You Realize That The Majority Of Launches FAIL?
    Here's how to do a wildly successful launch!

    {{ DiscussionBoard.errors[8204224].message }}
    • Profile picture of the author mbacak
      Originally Posted by Willie Crawford View Post

      Excellent notes Matt.
      No problem bro!!!

      Originally Posted by Willie Crawford View Post

      On the responsive web design, there is already a lot of "cut
      and paste" code or libraries out there that should make some
      of this fairly easy to implement.
      Thanks.. to be honest, I'm way behind the eight ball
      on mobile sites. However, they said pay attention and
      get ready to design for the TV's next.
      Signature
      The Listbuilding Club (join by clicking below)
      {{ DiscussionBoard.errors[8204295].message }}
      • Profile picture of the author gurumarketing
        Hi Matt talking about what's up and coming re TV, read some interesting reviews on "pinterest" and the length of time the content remains on the site ! What's your take
        Scott
        {{ DiscussionBoard.errors[8204470].message }}
        • Profile picture of the author mbacak
          Originally Posted by gurumarketing View Post

          Hi Matt talking about what's up and coming re TV, read some interesting reviews on "pinterest" and the length of time the content remains on the site !
          I'm not sure what you mean with Pinterest?
          Signature
          The Listbuilding Club (join by clicking below)
          {{ DiscussionBoard.errors[8204487].message }}
          • Profile picture of the author Alex Awes
            Originally Posted by mbacak View Post

            I'm not sure what you mean with Pinterest?
            Checkout Pintest.com, its a photo social media site, more popular among the female demographic

            eg: Pinterest / Home
            Signature

            Why was your signature file linking to a domain owned by someone else?

            {{ DiscussionBoard.errors[8206258].message }}
            • Profile picture of the author mbacak
              Originally Posted by Alex Awes View Post

              Checkout Pintest.com, its a photo social media site, more popular among the female demographic

              eg: Pinterest / Home
              Oh I'm aware of it... just trying to understand what they
              want to know about it. I haven't personally caught on with
              it yet personally... but makes sense on the demographics...
              Signature
              The Listbuilding Club (join by clicking below)
              {{ DiscussionBoard.errors[8206296].message }}
      • Profile picture of the author chinadave
        I've been doing mail order and computers since the beginning in 1976. Not sure I can count the number of times I've had to change my business model over the years but businessland, computerland, nynex, crazy bob, compusa and the like have all gone out of business fighting me. The next one to go is bestbuy. Jobs showed me a video of the iPad in 1984 but told me it cost too much to make at that time. Apple is a pheonix that keeps rising from the ashes.

        Here is where computers and cellphones and tablets are going: They will all merge into holographic sunglasses and wristwatches. The watches will be storage, you will talk into a mic embedded in the glasses and the speakers will be in the frames and you will have see thru holo images so you can walk or drive at the same time.

        The technology is already here today and it's just a few years before the cost comes down like it did for the iPad that we all can afford them.

        I miss Steve.

        China Dave Gruber



        Originally Posted by mbacak View Post

        No problem bro!!!



        Thanks.. to be honest, I'm way behind the eight ball
        on mobile sites. However, they said pay attention and
        get ready to design for the TV's next.
        Signature
        I might be new to the warrior forum, but I'm not new to business. I own 7 factories in China and is connected to over 3000 more, 37 companies and growing, 200+ websites, 6 houses.
        {{ DiscussionBoard.errors[8208550].message }}
        • Profile picture of the author twistedpixel
          Originally Posted by chinadave View Post


          Here is where computers and cellphones and tablets are going: They will all merge into holographic sunglasses and wristwatches. The watches will be storage, you will talk into a mic embedded in the glasses and the speakers will be in the frames and you will have see thru holo images so you can walk or drive at the same time.

          The technology is already here today and it's just a few years before the cost comes down like it did for the iPad that we all can afford them.
          I think you're spot on.

          Key technology driving this will obviously be voice navigation, which means there will probably be stricter web development standards to conform to this trend.

          I can see Google Glass playing a big role in the glasses with an Android-driven watch (with bluetooth and wi-fi)

          Sign me up! (geeking out)
          Signature
          Looking for Affiliates to promote the "World's Best Tasting Protein Bar!" (according to customers)
          Health, Lifestyle, Exercise, etc. Publishers/List Owners get 15% for first sale and re-orders (lots of repeat sales) PM ME!
          {{ DiscussionBoard.errors[8208830].message }}
  • Profile picture of the author jaller
    Thanks Matt,
    very insightful post and always eager to learn from the top people.
    {{ DiscussionBoard.errors[8206525].message }}
  • Profile picture of the author peterllw
    [QUOTE=mbacak;8199528]I just got back from Washington, D.C. a little while ago...

    I just wanted to share my notes from the Vocus conference
    2013 because maybe it will help someone here on the forum
    and maybe someone can clarify the last thing I add to this.

    No idea what is Vocus conference, so i Googled Vocus conference 2013. It's wow! such a wide spectrum of topics regarding marketing are covered in the agenda. i know i have a lot to learn in marketing, especially internet marketing, and this just reconfirmed all that.

    Thanks for sharing your notes, Matt. Looks like the journey forward is going to be fun, especially with your forthcoming sharing.
    {{ DiscussionBoard.errors[8206640].message }}
  • Profile picture of the author cnassief
    Great information. How will this apply to mobile?
    {{ DiscussionBoard.errors[8206818].message }}
  • Profile picture of the author brian minter
    You always have such great information I always learn so much from you.
    Signature

    b minter

    {{ DiscussionBoard.errors[8207507].message }}
  • Profile picture of the author twistedpixel
    I missed the part about PRWeb from your OP title
    Signature
    Looking for Affiliates to promote the "World's Best Tasting Protein Bar!" (according to customers)
    Health, Lifestyle, Exercise, etc. Publishers/List Owners get 15% for first sale and re-orders (lots of repeat sales) PM ME!
    {{ DiscussionBoard.errors[8208118].message }}
  • Profile picture of the author twistedpixel
    Also, since we're discussing "responsive" web sites, does anyone know of a wordpress video player that is actually "responsive"? (and works with S3)
    Signature
    Looking for Affiliates to promote the "World's Best Tasting Protein Bar!" (according to customers)
    Health, Lifestyle, Exercise, etc. Publishers/List Owners get 15% for first sale and re-orders (lots of repeat sales) PM ME!
    {{ DiscussionBoard.errors[8208126].message }}

Trending Topics