I just wanted to share my notes from the Vocus conference
2013 because maybe it will help someone here on the forum
and maybe someone can clarify the last thing I add to this.
Before you read, please note my spelling/grammar is terrible :-)
First, things that I jotted down that actor...
'Elisabeth Moss' Peggy Olson on 'Mad Men' said:
Be real and be yourself, don't fake it!
People know when you are fake, be genuine.
Believe in what you are doing and be comfortable and confident.
REMEMBER: Why you are doing it in the
first place and focus on that.
Here's a YouTube video of her interview on stage:
Interview with Elisabeth Moss (in progress) #Demand13 [Video] - YouTube -----------------
Second, here are some notes from many different speakers:
"People are switching from searching for information to searching
for meaning." - Arianna Huffington, Huffington Post.
Responsive Web design is the way to go, clears things
up from an SEO perspective regarding mobile.
Google is trying to detect your intent.
Content is still king on google.
Don't syndicate your content out with Mass syndication tools.
Aggregation going through the platforms makes
sure you change the content slightly.
Pay attention to how your pictures look
if you are aggregating your info, also see
what works well and a/b split test it.
They noticed that we are moving away from
making apps for sites and moving to making
more "Responsive Web design" sites.
Responsive design makes it easy because it
get's rid of m.'s and helps with SEO.
UPDATED for Clarification
when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.
Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.
Right now we are focusing more on how sites look
on phones next will be how sites look on T.V's.
Don't over invest in any one social community. It traps
your brand. Be able to move your community easily.
Build community for content marketing to be successful.
Someone speaking said...
"Apple iOS6 is not counting in your site stats as mobile" so
you might have more mobile visitors then you think.
So I tried to find more information on that and only found this, but it's old...
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared
Also, I hope these notes I jotted down help someone today :-)