'Mad Men', Huffington Post, PRweb & Vocus (My Conference Notes)

by mbacak

Posted: 11 years ago 41 replies

INTERNET MARKETING

I just got back from Washington, D.C. a little while ago...

I just wanted to share my notes from the Vocus conference
2013 because maybe it will help someone here on the forum
and maybe someone can clarify the last thing I add to this.

Before you read, please note my spelling/grammar is terrible :-)

First, things that I jotted down that actor...

'Elisabeth Moss' Peggy Olson on 'Mad Men' said:

Be real and be yourself, don't fake it!

People know when you are fake, be genuine.

Believe in what you are doing and be comfortable and confident.

REMEMBER: Why you are doing it in the
first place and focus on that.

Here's a YouTube video of her interview on stage:

Interview with Elisabeth Moss (in progress) #Demand13 [Video] - YouTube -----------------

Second, here are some notes from many different speakers:

"People are switching from searching for information to searching
for meaning." - Arianna Huffington, Huffington Post.

Responsive Web design is the way to go, clears things
up from an SEO perspective regarding mobile.

Google is trying to detect your intent.

Content is still king on google.

Don't syndicate your content out with Mass syndication tools.

Aggregation going through the platforms makes
sure you change the content slightly.

Pay attention to how your pictures look
if you are aggregating your info, also see
what works well and a/b split test it.

They noticed that we are moving away from
making apps for sites and moving to making
more "Responsive Web design" sites.

Responsive design makes it easy because it
get's rid of m.'s and helps with SEO.

UPDATED for Clarification

Originally Posted by Talltom1

when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.

Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.

Right now we are focusing more on how sites look
on phones next will be how sites look on T.V's.

Don't over invest in any one social community. It traps
your brand. Be able to move your community easily.

Build community for content marketing to be successful.

Someone speaking said...

"Apple iOS6 is not counting in your site stats as mobile" so
you might have more mobile visitors then you think.

So I tried to find more information on that and only found this, but it's old...

How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared

Any clarification?

Also, I hope these notes I jotted down help someone today :-)

#conference #huffington #madmen #notes #prweb #seminar or workshop #vocus

chinadave 11 years ago

Originally Posted by mbacak

"People are switching from searching for information to searching
for meaning." - Arianna Huffington, Huffington Post.

That's very insightful.
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- mbacak 11 years ago
  
  Originally Posted by chinadave
  
  That's very insightful.
  
  When I heard that I just had to write it down :-)
  
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jhaviza 11 years ago

Wow, and Thanks, Great notes here and I am always learning more and more from you, thanks again, the Joseph
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- Alex Mensah 11 years ago
  
  Originally Posted by jhaviza
  
  Wow, and Thanks, Great notes here and I am always learning more and more from you, thanks again, the Joseph
  
  very inspiring thank you for that post.
  
  [ 1 ] Thanks
  
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juliantan 11 years ago

"Be real and be yourself, don't fake it! People know when you are fake, be genuine. Believe in what you are doing and be comfortable and confident." Well said and I would like to add something I learnt from Stephen Covey, Seek first to understand before being understood.
As for the "Searching for info vs meaning?", I have never given thought to this but am now wondering? Food for thought!
Thanks Matt, for the post.
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BPGL 11 years ago

Isn't there some difference between what people do on mobile v desktop, and doesn't that impact what you want displayed on the different devices? Such that responsive design covering all devices may not really be the right answer, at least for some sites?

Or am I just shying away from responsive design because it's more tricky to get right?
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alfred1982

11 years ago

I have to admit that I find some jargon difficult to understand, but it's quite insightful :-)

I especially like the part on 'Remember: Why you are doing it in the first place and focus on that.' It is important to have a clear goal in whatever you do.

Thanks for the sharing.

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mbacak

11 years ago

Originally Posted by alfred1982

I especially like the part on 'Remember: Why you are doing it in the first place and focus on that.' It is important to have a clear goal in whatever you do.

Thanks for the sharing.

No problem! Of all my notes that was the
one thing I was reminding my wife about.

Thanks

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flovin 11 years ago

"Be real and be yourself, don't fake it!

People know when you are fake, be genuine.

Believe in what you are doing and be comfortable and confident."

Food for thought. Yeah, I truly believe in this. As they say, "First impression counts". It is only with confidence that one can achieve his goals.

Great share, Matt.
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olsonhi

11 years ago

Sorry Matt - could you clarify the "m.'s" in this part of your post....

Responsive design makes it easy because it get's rid of m.'s and helps with SEO.

Thanks
1 reply

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mbacak

11 years ago

Originally Posted by olsonhi

Sorry Matt - could you clarify the "m.'s" in this part of your post....

Responsive design makes it easy because it get's rid of m.'s and helps with SEO.

m.yourdomain.com

Read this... it says a lot that was said:

6 Reasons M-Dot Websites are Dead Ends | Mobify

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mbacak

11 years ago

Originally Posted by BPGL

Isn't there some difference between what people do on mobile v desktop, and doesn't that impact what you want displayed on the different devices? Such that responsive design covering all devices may not really be the right answer, at least for some sites?

Or am I just shying away from responsive design because it's more tricky to get right?

So the basis of what they were saying was from an SEO perspective not an ease perspective...

Check this out:

Originally Posted by mbacak

Read this... it says a lot that was said:

6 Reasons M-Dot Websites are Dead Ends | Mobify

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Talltom1

11 years ago

Sorry Matt - could you clarify the "m.'s" in this part of your post....

Responsive design makes it easy because it get's rid of m.'s and helps with SEO.

====================

when you hit on a website, the source code for the website is checking the browser type. If it detects that the browser is mobile based, it will send you to a subdomain of the main website which is formatted for mobile browsers. the domain usually is http://m.somewebsite.com It essentially is a second website with its own seo characteristics.

Responsive web design on the other hand, means that the primary website detects the browser type, whether its mobile, tablet, or computer, and adapts its content and graphics to that specific browser.

Tom

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Alex Awes 11 years ago

Awesome post Matt!

I've seen responsive web design on lots of the more popular sites out there. It's just a matter of setting custom CSS for specific media. Here's a great article explaining the whole thing:

What is Responsive Web Design? | Papermashup.com

Enjoy

Alex Awes
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- Alex Awes 11 years ago
  
  If you want to see responsive design in action take a look at this link:
  Best Responsive Design Websites | Web Design Inspiration
  
  When this page loades resize your browser and you'll see the images resize and reposition.
  You'll also see the text adjust accordingly
  
  It's 'Fluid'.
  
  Pretty neat hu?
  
  Alex
  
  Thanks
  
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  CraftHHH 11 years ago
  
  Thanks for the update Matt, much appreciated.
  
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chinadave

11 years ago

That was a great answer.
now I need to learn how to make my sites autodetect mobiles.

China Dave

Originally Posted by Talltom1

Thanks

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oztelnet 11 years ago

"wow great notes" or "thanks for putting
this up I never knew about this so called Mad men before"

Jimmy
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- mbacak 11 years ago
  
  Originally Posted by oztelnet
  
  "wow great notes" or "thanks for putting
  this up I never knew about this so called Mad men before"
  
  Jimmy
  
  No problem... Ahhh... I'm was being an American
  and wasn't thinking about people outside of the US
  and would have made more references to what it was
  - I could see how that could be a little confusing.
  
  Here's what it is:
  
  https://en.wikipedia.org/wiki/Mad_Men
  
  Here's some episodes:
  
  Mad Men – AMC
  
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mbacak 11 years ago

Originally Posted by Alex Awes

Bottom Line: make sure you build a list. Period!

Amen to that...
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RobHardie 11 years ago

Thanks Matt - thanks for sharing. "Believe in what you are doing and be comfortable and confident." - a mantra for life if ever I heard one.
Cheers
Rob
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- mbacak 11 years ago
  
  Originally Posted by RobHardie
  
  Thanks Matt - thanks for sharing. "Believe in what you are doing and be comfortable and confident." - a mantra for life if ever I heard one.
  Cheers
  Rob
  
  btw: I think that was an answer to what will you do next no that
  the show is going to be over... or something... or maybe it was are
  you scared whats going to happen next after the show ends.
  
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RobHardie 11 years ago

The issue of responsive web design is something that interests me as I have done some work in this area. I use 'adaptive' web design in Wordpress that enables a mobile specific theme to work along side a responsive theme through the one web address. This enables the use of mobile phone features that are not available or needed on a desktop, such as a call now button and navigation. The idea of adaptive design is relatively unknown but I think it is a better solution on mobile phones.
Cheers
Rob
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Willie Crawford

11 years ago

Excellent notes Matt.

On the responsive web design, there is already a lot of "cut
and paste" code or libraries out there that should make some
of this fairly easy to implement.

Willie

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mbacak

11 years ago

Originally Posted by Willie Crawford

Excellent notes Matt.

No problem bro!!!

Originally Posted by Willie Crawford

On the responsive web design, there is already a lot of "cut
and paste" code or libraries out there that should make some
of this fairly easy to implement.

Thanks.. to be honest, I'm way behind the eight ball
on mobile sites. However, they said pay attention and
get ready to design for the TV's next.

Thanks
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gurumarketing 11 years ago

Hi Matt talking about what's up and coming re TV, read some interesting reviews on "pinterest" and the length of time the content remains on the site ! What's your take
Scott
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- mbacak 11 years ago
  
  Originally Posted by gurumarketing
  
  Hi Matt talking about what's up and coming re TV, read some interesting reviews on "pinterest" and the length of time the content remains on the site !
  
  I'm not sure what you mean with Pinterest?
  
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  Alex Awes 11 years ago
  
  Originally Posted by mbacak
  
  I'm not sure what you mean with Pinterest?
  
  Checkout Pintest.com, its a photo social media site, more popular among the female demographic
  
  eg: Pinterest / Home
  
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  mbacak 11 years ago
  
  Originally Posted by Alex Awes
  
  Checkout Pintest.com, its a photo social media site, more popular among the female demographic
  
  eg: Pinterest / Home
  
  Oh I'm aware of it... just trying to understand what they
  want to know about it. I haven't personally caught on with
  it yet personally... but makes sense on the demographics...
  
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chinadave

11 years ago

I've been doing mail order and computers since the beginning in 1976. Not sure I can count the number of times I've had to change my business model over the years but businessland, computerland, nynex, crazy bob, compusa and the like have all gone out of business fighting me. The next one to go is bestbuy. Jobs showed me a video of the iPad in 1984 but told me it cost too much to make at that time. Apple is a pheonix that keeps rising from the ashes.

Here is where computers and cellphones and tablets are going: They will all merge into holographic sunglasses and wristwatches. The watches will be storage, you will talk into a mic embedded in the glasses and the speakers will be in the frames and you will have see thru holo images so you can walk or drive at the same time.

The technology is already here today and it's just a few years before the cost comes down like it did for the iPad that we all can afford them.

I miss Steve.

China Dave Gruber

Originally Posted by mbacak

No problem bro!!!

Thanks.. to be honest, I'm way behind the eight ball
on mobile sites. However, they said pay attention and
get ready to design for the TV's next.

Thanks
1 reply

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twistedpixel

11 years ago

Originally Posted by chinadave

Here is where computers and cellphones and tablets are going: They will all merge into holographic sunglasses and wristwatches. The watches will be storage, you will talk into a mic embedded in the glasses and the speakers will be in the frames and you will have see thru holo images so you can walk or drive at the same time.

The technology is already here today and it's just a few years before the cost comes down like it did for the iPad that we all can afford them.

I think you're spot on.

Key technology driving this will obviously be voice navigation, which means there will probably be stricter web development standards to conform to this trend.

I can see Google Glass playing a big role in the glasses with an Android-driven watch (with bluetooth and wi-fi)

Sign me up! (geeking out)

Thanks
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zedsta

11 years ago

Awesome discussion everyone.

Regarding your comment Matt:-

Originally Posted by mbacak

"Apple iOS6 is not counting in your site stats as mobile" so you might have more mobile visitors then you think.

I found a more recent article from the same guy earlier this month - basically there's no fix yet... See link below for more details:-

Mystery Solved: Why Mobile Safari Searchers Appear To Come "Direct" To Sites Rather Than Via Google

Alex thanks for the share:-

Originally Posted by Alex Awes

If you want to see responsive design in action take a look at this link:
Best Responsive Design Websites | Web Design Inspiration

These responsive designs are very neat! Don't suppose anyone recommends any responsive Wordpress designs that are free?

PS China Dave I miss Steve too. He was definitely the man. RIP Steve Jobs.

Thanks
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mbacak

11 years ago

Originally Posted by zedsta

Great share... this is spot on to what was said.

Originally Posted by zedsta

PS China Dave I miss Steve too. He was definitely the man. RIP Steve Jobs.

He certainly is missed.

I have this quote on my computer from him:

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

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jaller 11 years ago

Thanks Matt,
very insightful post and always eager to learn from the top people.
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- mbacak 11 years ago
  
  Originally Posted by jaller
  
  Thanks Matt,
  very insightful post and always eager to learn from the top people.
  
  Welcome to the forum... you'll find a lot of helpful people here.
  
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peterllw 11 years ago

[QUOTE=mbacak;8199528]I just got back from Washington, D.C. a little while ago...

I just wanted to share my notes from the Vocus conference
2013 because maybe it will help someone here on the forum
and maybe someone can clarify the last thing I add to this.

No idea what is Vocus conference, so i Googled Vocus conference 2013. It's wow! such a wide spectrum of topics regarding marketing are covered in the agenda. i know i have a lot to learn in marketing, especially internet marketing, and this just reconfirmed all that.

Thanks for sharing your notes, Matt. Looks like the journey forward is going to be fun, especially with your forthcoming sharing.
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cnassief 11 years ago

Great information. How will this apply to mobile?
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brian minter 11 years ago

You always have such great information I always learn so much from you.
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twistedpixel 11 years ago

I missed the part about PRWeb from your OP title
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twistedpixel 11 years ago

Also, since we're discussing "responsive" web sites, does anyone know of a wordpress video player that is actually "responsive"? (and works with S3)
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- mbacak 11 years ago
  
  Originally Posted by twistedpixel
  
  Also, since we're discussing "responsive" web sites, does anyone know of a wordpress video player that is actually "responsive"? (and works with S3)
  
  Not sure but this looks cool!
  
  New in JW Player: Responsive Design | LongTail Video | Home of the JW Player
  
  Thanks
  
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'Mad Men', Huffington Post, PRweb & Vocus (My Conference Notes)

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