Have some questions about list building..

17 replies
I am very new to list building and have some questions for people who have some experience in email marketing

Let's say I build my list around the money making niche, obviously I must provide good value to the list on a constant basis, but what I am keen to know is how much value I should provide and also how often it should be provided, same with sending out offers

Should I maybe send 3 emails of value per week and 2 emails of offers per week ?

So let's say they opt in my squeeze page on monday, right away they receive a free report to give value

Monday: Free PDF (Value)

Tuesday: Clickbank product (offer)

Wednesday: No Email

Thursday: Free PFD or video (Value)

Friday: Clickbank product (offer)

Saturday: Free PDF or video (Value)

Sunday: No Email


So let's say I go with this format and set it up with aweber or getresponse which ever I choose to use, do I just rinse and repeat these emails weekly or must every email sent to a subscriber be unique and fresh content ?
#building #list #questions
  • Profile picture of the author Romeo90
    If I was receiving all this from you, i would just hit unsubscribe immediately.

    Just my personal opinion, but that is way too many.

    The people that I am subscribed to, who I respect, and who I actually purchase from, are those who don't email me all the time - in fact, one, hardly emails at all.

    But when I get an email, i know he is offering something awesome, and i usually end up buying, compared to others where they bombard me - I just unsubscribe.

    It also depends on your model. Do you want to be constantly looking for new subscribers because you are bombarding current ones with emails, or would you rather KEEP the ones you have already worked so hard to get?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Romeo90 View Post

    If I was receiving all this from you, i would just hit unsubscribe immediately.
    So would I. (But I'm probably not in your target demographics, anyway, Diizzle).

    You're going to get a lot of different opinions, here.

    Here are four recent threads (two of them are still rather "active") which may possibly also help/interest you.

    http://www.warriorforum.com/main-int...ing-wrong.html

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post5300985

    http://www.warriorforum.com/main-int...your-list.html
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    • Profile picture of the author DavidAtias1
      Originally Posted by Alexa Smith View Post

      So would I. (But I'm probably not in your target demographics, anyway, Diizzle).

      You're going to get a lot of different opinions, here.

      Here are four recent threads (two of them are still rather "active") which may possibly also help/interest you.

      http://www.warriorforum.com/main-int...ing-wrong.html

      http://www.warriorforum.com/main-int...ml#post6123982

      http://www.warriorforum.com/main-int...ml#post5300985

      http://www.warriorforum.com/main-int...your-list.html
      Very good information !
      I really recommend you follow Alexa, she know her stuff!
      Anyway, you send your list too much pitch emails(email with offer), it's not good..
      I recommend you first of all build relationships, here is a great tip for you:
      Make your subscribers send you an email, just give them some valuable information and in the end of the mail ask for their opinion or something.
      Follow this and you will see if your list is loyal.
      If they loyal you can pitch them.

      Anyway, I really recommend you to read Alexa stuff!

      I wish you the best !

      David
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by DavidAtias1 View Post

        Anyway, you send your list too much pitch emails(email with offer), it's not good..
        I recommend you first of all build relationships, here is a great tip for you:
        Make your subscribers send you an email, just give them some valuable information and in the end of the mail ask for their opinion or something.
        Follow this and you will see if your list is loyal.
        Yes indeed - this has been very helpful to me, too.

        It's always good to get some subscriber feedback: I've certainly learned some interesting things, this way!

        It feels like you'll get a sudden influx of email and not be able to cope with it, but it doesn't really work out that way, because (a) some people never reply anyway, and (b) when these "feedback requests" are interspersed wherever in your autoresponder email series, the subscribers don't all get the same email on the same days anyway, of course, so that effectively spreads them out over the months.

        (I admit, though, that I probably wouldn't want to do it in a "broadcast" one which they all receive on the same day, because you really might suddenly find yourself snowed under, that way!).
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        • Profile picture of the author JohnMcCabe
          Originally Posted by nicholasb View Post

          I email my list everyday.

          All I do everyday is shoot a quick 2-3 minute video sharing a story, or giving a little piece of advice, in the last 15-20 seconds of each video I will add a call to action to check out my main offer.

          This works very effectively.

          Every single one of my emails provides value, and also makes an offer.
          As I see it, the key here is "check out my main offer"...

          Even though you email every day, you send bite-sized chunks and you are not mailbombing people with a new product they absolutely can't live without every day. I'm going to assume that your stories and little pieces of advice are relevant to your offer in some way, even if it's just giving a glimpse of who they are dealing with.

          Contrast that with someone who sends out 2-3 copy/paste affiliate promos every day, then wonders why no one opens emails they send.
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          • Profile picture of the author myob
            Your traffic source, how your prospects are initially engaged, and subscriber expectations are perhaps the most important factors for determining email frequency for optimum conversions. For example, I have found that some tightly competitive niches demand daily emails to keep subscribers from making a bad choice (not buying from me).

            And if you start to track and focus more on subscribers who are actually doing things, such as opening, clicking and buying, then you’re dealing with a core group of active prospects and getting more out of customers who readily respond to offers.

            In ongoing testing within my niches, I have consistently found that nearly 80% of new sales are made within the first 23 emails. Emails are sent on a daily basis which include niche-specific info, tips, reviews, free bonuses, stories, jokes, and always one specific product promotion with increasingly aggressive copywriting.

            Buyers are systematically moved to other lists in the product promotion queue for the subsequent sales cycle. An essential task is to also regularly clean your lists by culling non-responsive dead beats.
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  • Profile picture of the author talfighel
    If you email your list too often, they will take themselves off your list very fast because they will feel that you are spamming them. That is true most of the time but if you bombard them with a lot of free content and they love it, then this is the way to go.

    If you email your list too far apart, they may forget who you are.

    I would personally recommend that you test both ways. Email them everyday and then see what happens. The next week, as your list grows, email them twice or 3 times and then watch what happens.

    TRACK things down.

    Here's another hint. Always have new and fresh leads coming in every single day if you want to be successful.
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    • Profile picture of the author JohnMcCabe
      Personally, I think five emails per week, with two of them being promos, is too much. It takes skill and experience to pull off that kind of schedule over any significant length of time. Most (read almost all) new list builders lack that skill, and all of them lack the experience by definition.

      That said, you might pull that off in spurts, with periods of less activity in between. Maybe send three of what you call value emails, centered on the same topic. Let's say it's "choosing a product to promote" since you brought up the MMO market. Include two promos for a single tool related to, and very valuable for, sorting and analyzing products. In the first promo, tell people what you are promoting and how it will benefit them. In the second, make it a kind of FAQ that aims to pull the fence sitters to your side of the fence.

      In between, you email once or twice a week, adding value for the topic and/or setting up the next topic. Maybe do FAQs, remind people of any special offers with deadlines (low key, not in your face), link them to videos or other resources, ask their opinion on things. In short, engage them so they stay involved and don't forget who you are.

      If you check the first few pages here in the main forum, you'll see a long-time pro like Willie Crawford still asking questions and seeking feedback. Some with lesser experience might shy away from doing that for fear of 'losing their authority', but in Willie's case at least, it increases my level of respect.

      This is just one way t do things. Keep trying until you find the patterns that work for you.
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  • Profile picture of the author twister85
    Whatever you do just keep in mind, dont make yourself look like "hey I'am here to flood your inbox with my random offers again!". Instead look like "okay after a long time,uffff take this piece of gold and make your day!".
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  • Profile picture of the author nicholasb
    I email my list everyday.

    All I do everyday is shoot a quick 2-3 minute video sharing a story, or giving a little piece of advice, in the last 15-20 seconds of each video I will add a call to action to check out my main offer.

    This works very effectively.

    Every single one of my emails provides value, and also makes an offer.
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  • Profile picture of the author MKCookins
    Keeping in touch with you'r list around 2-3 times a week is a good number to keep them engaged while also not bombarding them with emails every single day.

    (Thought this depends on the user - and you may want to test how often you email)

    I think the best way to go about delivering massive value and promoting websites is to intertwine your affiliate promotions with your content emails.


    Give helpful and valuable information in every email you send -- to leave you're readers feeling like they learned something and at the end of your emails leave a PS with something saying like...

    "If you enjoyed this message -- here is something you may want to look at"

    This way you are not being real salesy saying BUY BUY BUY -- but you are just suggesting products to your list in an informal way.
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  • Profile picture of the author brutecky
    I agree with everyone else thats to many times to mail them a week.

    But I also wanted to add this.

    If you want to get really good results your 'value' should releate to what the offers are going to be. For example lets say your going to teach people about marketing using social media.

    So you email them a free report or something on how to use social media

    Then you email them some free tutorials or something, videos on your blog perhaps

    Then you give them a free tool for social media , a FB widget for the website or a WP plug in or something.

    Then you give them a case study on a fan page that is 'driving crazy traffic with Facebook'

    Then you hit them up with a Affiliate link to a Social Media product.

    --You have set yourself up as an expert in social media with the tips and reports,
    --You have reinforced that with the free widgets or WP plugin.
    --You have put the 'seed of interest' in there head when you did the report of on the fan page driving 'crazy traffic'
    --And finally you have given them a way to 'drive there own crazy traffic' with the affiliate product, which they now are more interested in based on your recommendation because you have been proving to them you know what your talking about.

    This is just quick off the top of my head but it gets the point across. Your follow up emails should be well planned out to 'build up' to the sale.
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  • Profile picture of the author hipeopo02
    sending too much stuff to people will irritate them and they will unsubscribe from you. Don't shove crap down their throat treat that list right and it will make you money.
    Signature
    A crappy product or service by people that disappear from the forum for a long period of time to make it look like they were working on something so when they come back you will want to click on their crappy product or service link

    CLICK HERE! LOL
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  • Profile picture of the author Adam K
    Hey man....

    I am also a newbie to email marketing and your question is a good one.

    Do you know Andre Chaperon?

    He has amazing insights about list building...I mean... REALLY amazing insights..
    Check out his website
    autorespondersmadness.com/list-building
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  • Profile picture of the author JimDucharme
    The golden rule of email marketing: Email onto others as you would have them email onto you.

    If you use this as your baseline rule IMHO and you make an effort to determine what your subscriber demographic is, you are ahead of the game.

    Regards,
    jim
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    • Profile picture of the author sween
      I am subscribed to the lists of some of the bigger names here on the WF. I'm not going to mention any names, but some of these people should truly be ashamed of the kind of crap they send out and recommend. It's very obvious that a lot of people just see their subscribers as $$$dollar signs$$$ instead of human beings who are trying to legitimately make some extra money or even replace their crappy full-time job with IM.

      I stay subscribed to a lot of these scammers lists as a reminder of what not to do. You can also learn tons by being subscribed to the lists of some of the good marketers.

      I personally don't mind being emailed every day as long as someone is providing value as well as promoting QUALITY products.

      One guy who seems to be highly respected on this forum sends out as many as four emails a day. No joke. I'm not quite sure what to make of him yet. To be determined.

      I hope this helps.
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      • Profile picture of the author talfighel
        Originally Posted by sween View Post

        I am subscribed to the lists of some of the bigger names here on the WF. I'm not going to mention any names, but some of these people should truly be ashamed of the kind of crap they send out and recommend. It's very obvious that a lot of people just see their subscribers as $$ signs$$$ instead of human beings who are trying to legitimately make some extra money or even replace their crappy full-time job with IM.
        There is a small percentage of them who do care about people.

        There is the other percentage of them who have a large list and could care less if their people make money or not. For them, it is a numbers game and they know that small percentage of their subscribers will buy no matter how good or bad their emails seems to be.
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