Landing page / domain questions

7 replies
Hi all,

I'm relatively new to IM but have been doing a lot of research in this forum over the last months. A simply awesome resource!!!

Anyway, I now have some questions about landing pages. I've read about the merits of having a landing page with an opt-in email form before the actual sales page of the product. As in, a user has to enter an email and click on the action button to proceed, and then is taken to the sales page of the product. Questions:

1. How do you generally manage the domains of these kinds of landing pages? Some things I've read seem to advocate getting one domain name per landing page(?!) Wouldn't it be ok to just buy one general domain for all your landing pages, and then have subfolders/subdomains for each landing page? Like for example:

www .productname.landing3345.com
www .landing3345.com/productname

2. Would having landing pages as part of a larger, related authority site be a no-no? Would there for instance be any Google penalties, or other repurcussions?

3. For these kinds of landing pages, would you say that the prospect of an additional email for your list really outweighs the potential loss in sale? I can imagine there would be quite a few potential buyers who would actually not proceed due to the need to enter an email address?

Thanks in advance!!!
#domain #landing #page #questions
  • Profile picture of the author Greedy
    1. How do you generally manage the domains of these kinds of landing pages? Some things I've read seem to advocate getting one domain name per landing page(?!) Wouldn't it be ok to just buy one general domain for all your landing pages, and then have subfolders/subdomains for each landing page? Like for example:
    Yes, most people use subfolders or subdomains for their landing pages.

    If you are successful marketer and are split testing TONs of landing pages, buying a new domain for each isn't particle.

    2. Would having landing pages as part of a larger, related authority site be a no-no? Would there for instance be any Google penalties, or other repurcussions?
    I doubt this would be an issue with Google. Lots of major companies put LPs on different parts of their sites for testing.

    3. For these kinds of landing pages, would you say that the prospect of an additional email for your list really outweighs the potential loss in sale? I can imagine there would be quite a few potential buyers who would actually not proceed due to the need to enter an email address?
    It all depends on your niche, both can work.
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    • Profile picture of the author Orhan Alparslan
      1. Using separate domains will only dilute your content and website rankings,
      I personally wouldn't go with subdomains, instead you should only use subfolders for different campaigns and squeeze/sales pages of the same campaign.
      Like this: www .mysite.com/campaign1/optin-version3

      2. You won't have any issues with Google

      3. I'm guessing you're offering something free on your landing page, which you should do first because it is very hard to sell something if people get exposed for the first time,
      Sending someone to a OTO after they opt in is a good strategy because some people will buy on first exposure if your offer is appealing enough. If it isn't you can always focus on building the relationship via email marketing and attach a link in your emails to your sales pages, affiliate offers (or initial sales page) if they hadn't bought your product yet.
      For this to work, you definitely want to categorize your list in people who only got the free product and people who also bought the paid product to send out targeted emails.
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  • Profile picture of the author brutecky
    Originally Posted by cloister View Post

    ] I've read about the merits of having a landing page with an opt-in email form before the actual sales page of the product. As in, a user has to enter an email and click on the action button to proceed, and then is taken to the sales page of the product.

    Where do you hear this from? Im not so sure that this is the best way to go and would be really interested in knowing who said this and perhaps getting some real world (numbers results)

    I mean when I think about it it sounds silly. If your squeeze page has a 50% opt in then your cutting the number of people who get to your sales page in half. Why in the world would you want to do that? Now I can see redirecting people to a product page after the opt in but I cant see any reason to hide a product behind an opt in in such a way like you said where the only way to get to the product is after the opt in.
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  • Profile picture of the author RogueOne
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author cloister
      Thanks everyone for your help! To answer each of you individually:

      Originally Posted by Greedy View Post

      Yes, most people use subfolders or subdomains for their landing pages.

      If you are successful marketer and are split testing TONs of landing pages, buying a new domain for each isn't particle.
      Ok great! That´s quite a relief then So I guess I´ll just go and get myself a generic landing domain to use for all my future landing pages. Thanks for that!


      Originally Posted by brutecky View Post

      Where do you hear this from? Im not so sure that this is the best way to go and would be really interested in knowing who said this and perhaps getting some real world (numbers results)

      I mean when I think about it it sounds silly. If your squeeze page has a 50% opt in then your cutting the number of people who get to your sales page in half. Why in the world would you want to do that? Now I can see redirecting people to a product page after the opt in but I cant see any reason to hide a product behind an opt in in such a way like you said where the only way to get to the product is after the opt in.
      I´ve done a lot of reading in the WarRoom and so on. Can´t recall exactly where but I think I may have seen something about this in one of the High Traffic Academy free videos. Where he draws a diagram about the whole setup (PPC to Opt-in landing page to Product sales page) and really emphasizes the landing page as very important and a key differentiator from the competition. I think the point made was that on average the conversion rate from product sales page to actual purchase is only around 2%, so it was best to get more value out of those who didn´t buy but who may still have been interested in similar items.

      You made a good point about the potential merits of having a voluntary opt-in before the sales page, i.e. not one that prevents any access to the sales page. So I guess it would be more along the lines of, a choice between Subscribe (and go to product page after), or No Thanks.. Continue to Product? I can imagine that even with this setup, there might be a number of prospects who see the tellstale signs of an opt-in and immediately decide to leave without clicking through.

      Originally Posted by Orhan View Post

      1. Using separate domains will only dilute your content and website rankings,
      I personally wouldn't go with subdomains, instead you should only use subfolders for different campaigns and squeeze/sales pages of the same campaign.
      Like this: www .mysite.com/campaign1/optin-version3

      I'm guessing you're offering something free on your landing page, which you should do first because it is very hard to sell something if people get exposed for the first time,
      Sending someone to a OTO after they opt in is a good strategy because some people will buy on first exposure if your offer is appealing enough. If it isn't you can always focus on building the relationship via email marketing and attach a link in your emails to your sales pages, affiliate offers (or initial sales page) if they hadn't bought your product yet.
      For this to work, you definitely want to categorize your list in people who only got the free product and people who also bought the paid product to send out targeted emails.
      I think your suggestion about the optional opt-in before product sales page is in line with brutecky´s so thanks for confirming that this is a common approach, I think I´ll definitely give it a try! And thanks for the tip about the freebie, I´ve heard about this strategy before and as per your reasoning it really seems to make sense, so I think I´ll try it also!

      Thanks very much for the links, very interesting to see different perspectives on how to set up an optimal sales funnel!
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  • Profile picture of the author Clickthroo
    Let us know how you get on when it's all set up
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    Dave Bird (CEO): Clickthroo.com - Landing Page Marketing Solution for advertisers, agencies, and affiliates.

    Landing page builder, tracking platform, split-testing, traffic segmentation, auto-optimization, 100+ templates, 1000+ stock images, optional affiliate marketing module.
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    • Profile picture of the author cloister
      So as an update, I started two paid traffic campaigns which directly linked to Clickbank products, just as an additional experiment before I introduce a custom landing page. I started out with two of the paid traffic sites recommended in High Traffic Academy, DirectCPV (PPV) and AdMarketplace (PPC).

      The less said about my DirectCPV campaign the better. Once the campaign went live I saw via my analytics that there were numerous fraudulent views within a short period of time. For instance, IP addresses in the U.S. accessing foreign country website searches which, given my keywords, made absolutely no sense. I asked for a refund and to their credit they refunded me my money within a few business days.

      AdMarketplace was somewhat more positive. Good support, and no evidence of fraudulent clicks. I picked three very different Clickbank products to test, all with different gravities and target markets. Unfortunately, as yet still no sales - not even an order form impression. Here are the stats of the three campaigns:

      Spend Clicks CPC Matches Impressions CTR
      $32.83 148 $0.22 196,201 165,226 0.09%
      $22.65 89 $0.25 11,187 10,018 0.89%
      $16.80 66 $0.25 11,808 8,657 0.76%

      I have targeted my ads so that each of them has a "Buy now" or other similar call to action to try and filter out those people who weren't prepared to spend money. I had expected conversion rates along the lines of rates I've heard mentioned elsewhere, i.e. 2%. Not sure if this is just poor product selection, or perhaps the quality of traffic at AdMarketplace isn't the best. Any ideas?

      Right now I'm trying to get my first site up and running because without a content website I'm constrained not only on the paid traffic front (e.g. Clicksor, which I believe Greedy had recommended elsewhere) but also on the CPA front (e.g. Amazon, Commission Junction). In line with the recommendations I've received in earlier posts, I will host my landing pages on the same domain as my content sites.

      Thanks again for your help everyone, any further suggestions are welcome!
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