I'm relatively new to IM but have been doing a lot of research in this forum over the last months. A simply awesome resource!!!
Anyway, I now have some questions about landing pages. I've read about the merits of having a landing page with an opt-in email form before the actual sales page of the product. As in, a user has to enter an email and click on the action button to proceed, and then is taken to the sales page of the product. Questions:
1. How do you generally manage the domains of these kinds of landing pages? Some things I've read seem to advocate getting one domain name per landing page(?!) Wouldn't it be ok to just buy one general domain for all your landing pages, and then have subfolders/subdomains for each landing page? Like for example:
2. Would having landing pages as part of a larger, related authority site be a no-no? Would there for instance be any Google penalties, or other repurcussions?
3. For these kinds of landing pages, would you say that the prospect of an additional email for your list really outweighs the potential loss in sale? I can imagine there would be quite a few potential buyers who would actually not proceed due to the need to enter an email address?
Thanks in advance!!!