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Article marketing topic

by MichaelNz
11 replies
So I got a couple blog owners who are willing to let e guest post on their blogs. my question is what do I write about? At first I thought I would write about the same thing with the same keyword that I was linking to. but wouldn't that defeat the whole purpose of article marketing and just give me more competition? Also what is preventing the blog owners from stealing my keywords and using them on their blogs?
Thanks and sorry for the newbie questions.
#article #marketing #topic
  • Profile picture of the author Alexa Smith
    Banned
    Hi Michael, I'm not sure I quite understand what you're asking, here.

    Article marketing (including in its "guest-posting" guise, mentioned above) isn't about "keywords" or SEO.

    Originally Posted by MichaelNz View Post

    my question is what do I write about?
    The niche. (Rather than anything you're trying to sell, anyway).

    Did they give any indication what they want content on? Their purpose in publishing guest posts is (presumably) "to get additional content for their site that they want to share with their readers/visitors?" So, something pretty closely related to whatever their readers' interests are, judging by their sites?

    Originally Posted by MichaelNz View Post

    At first I thought I would write about the same thing with the same keyword that I was linking to. but wouldn't that defeat the whole purpose of article marketing and just give me more competition?
    This part I don't understand ... apart from sometimes a keyword in the title of an article, keywords have nothing to do with what I write.

    The aim (from your perspective, I mean) of having your article/post published on their site is for you to be able to attract some of their pre-targeted, already-interested traffic to visit your site. Not to attract visitors from search engines. The idea is that they have the traffic and need content to "entertain/educate/inform" it, and you have the content and want to attract some of the traffic without having to target it yourself. So it's a good deal for both parties. They get content and you get traffic. Both people gain something.

    You're linking to some sort of page on which you can collect the email addresses of the traffic, presumably? Whether it's a squeeze-page or just a content page with an opt-in?

    Originally Posted by MichaelNz View Post

    Also what is preventing the blog owners from stealing my keywords and using them on their blogs?
    Again, I don't quite understand the question. Why/how would this be relevant, anyway? Your material will already be on their site, if you're guest-posting there? :confused:

    Originally Posted by MichaelNz View Post

    sorry for the newbie questions.
    Not at all ... sorry for not quite understanding what you're driving at, here. (Others may do better!)
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    • Profile picture of the author MichaelNz
      Originally Posted by Alexa Smith View Post

      Hi Michael, I'm not sure I quite understand what you're asking, here.

      Article marketing (including in its "guest-posting" guise, mentioned above) isn't about "keywords" or SEO.



      The niche. (Rather than anything you're trying to sell, anyway).

      Did they give any indication what they want content on? Their purpose in publishing guest posts is (presumably) "to get additional content for their site that they want to share with their readers/visitors?" So, something pretty closely related to whatever their readers' interests are, judging by their sites?



      This part I don't understand ... apart from sometimes a keyword in the title of an article, keywords have nothing to do with what I write.

      The aim (from your perspective, I mean) of having your article/post published on their site is for you to be able to attract some of their pre-targeted, already-interested traffic to visit your site. Not to attract visitors from search engines. The idea is that they have the traffic and need content to "entertain/educate/inform" it, and you have the content and want to attract some of the traffic without having to target it yourself. So it's a good deal for both parties. They get content and you get traffic. Both people gain something.

      You're linking to some sort of page on which you can collect the email addresses of the traffic, presumably? Whether it's a squeeze-page or just a content page with an opt-in?



      Again, I don't quite understand the question. Why/how would this be relevant, anyway? Your material will already be on their site, if you're guest-posting there? :confused:



      Not at all ... sorry for not quite understanding what you're driving at, here. (Others may do better!)
      Sorry for the confusion let me try to clear this up. I know i have to write about something their visitors are interested in already (the same niche as the website) but my problem is i dont know what to tell my writer to write about? Should i ask the blog owner to give me a keyword(s) or does a guest post not have to be seo optimized? Im going to be linking to a page on my blog which talks about and reviews different amazon products.
      Thanks
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by MichaelNz View Post

        Should i ask the blog owner to give me a keyword(s)
        You can ask for "subject suggestions", certainly, yes. Especially if you're outsourcing it to a writer, because that will certainly help the writer as well.

        Originally Posted by MichaelNz View Post

        does a guest post not have to be seo optimized?
        No guest post that I've ever had published anywhere has been SEO'd.

        Article marketing (including in its guest-posting guise - and of course you're absolutely right that this is an "article marketing topic") isn't about SEO or keywords.

        Then again, no guest post that I've ever had published anywhere has ever been written specifically for the purpose, I must admit: every single one of mine has been "re-published" as the guest post, rather than "published de novo", in other words.

        Originally Posted by MichaelNz View Post

        Im going to be linking to a page on my blog which talks about and reviews different amazon products.
        As long as they're products in the same niche as whatever you're writing about (but they would be, wouldn't they, otherwise the blog owners wouldn't be wanting the content in the first place?).
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  • Profile picture of the author DTGeorge
    Originally Posted by MichaelNz View Post

    So I got a couple blog owners who are willing to let e guest post on their blogs. my question is what do I write about? At first I thought I would write about the same thing with the same keyword that I was linking to. but wouldn't that defeat the whole purpose of article marketing and just give me more competition? Also what is preventing the blog owners from stealing my keywords and using them on their blogs?
    Thanks and sorry for the newbie questions.
    It seems that you've been doing things a bit back to front.

    You should be trying to establish yourself as an authority on the area that you're talking about, expose others to you as an author/authority, and have a link back to your site that they will want to click due to their interest in what you said.

    In the first place, getting random blog sites to link to you won't work. You want sites that are in a similar NICHE or area to what you are already doing. Otherwise, simply putting up a guest post won't help because the audience isn't interested in what you're selling.

    If your guest post is in the same niche, then I think a good idea would be an authority post. What type of amazon products are you selling? If you're say, selling diet products, then a good post about great weight loss diet products or something similar would be a good idea.
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    • Profile picture of the author MichaelNz
      Originally Posted by DTGeorge View Post

      It seems that you've been doing things a bit back to front.

      You should be trying to establish yourself as an authority on the area that you're talking about, expose others to you as an author/authority, and have a link back to your site that they will want to click due to their interest in what you said.

      In the first place, getting random blog sites to link to you won't work. You want sites that are in a similar NICHE or area to what you are already doing. Otherwise, simply putting up a guest post won't help because the audience isn't interested in what you're selling.

      If your guest post is in the same niche, then I think a good idea would be an authority post. What type of amazon products are you selling? If you're say, selling diet products, then a good post about great weight loss diet products or something similar would be a good idea.
      I did not realize i made it seem like i was just trying to get random blogs to link to me. The blog(s) im thinking of linking to are in the same niche and are high pr and their domains are old.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by MichaelNz View Post

        The blog(s) im thinking of linking to are in the same niche and are high pr and their domains are old.
        All of that won't do any harm, admittedly, but bear in mind it's their already-targeted traffic in which you should primarily be interested, not their backlink. The backlink is just the "little additional benefit" referred to in the last paragraph of this post (which actually gives an overview of exactly what you're asking about, here). The essential point is that this is a way of attracting something much better and more helpful than just "Google traffic": http://www.warriorforum.com/main-int...ml#post5035794
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        • Profile picture of the author MichaelNz
          Originally Posted by Alexa Smith View Post

          All of that won't do any harm, admittedly, but bear in mind it's their already-targeted traffic in which you should primarily be interested, not their backlink. The backlink is just the "little additional benefit" referred to in the last paragraph of this post (which actually gives an overview of exactly what you're asking about, here). The essential point is that this is a way of attracting something much better and more helpful than just "Google traffic": http://www.warriorforum.com/main-int...ml#post5035794
          Wow super helpful thread thank you! Theres so much information! My only concern is: has anything changed since 2011 that would affect what you guys were talking about?
          Im guessing no but just making sure
          Thanks
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by MichaelNz View Post

            Wow super helpful thread thank you! Theres so much information!
            LOL, you might at some point like this thread, then (I appreciate you're not asking about article directories - and probably very wisely - but there are many links in this particular post to "other article marketing threads" that might help you at some point, even if not right now): http://www.warriorforum.com/main-int...ml#post5068872

            This one's about "How to find people to publish your articles": http://www.warriorforum.com/main-int...ml#post6575732

            And this one's "How to ask them": http://www.warriorforum.com/main-int...ml#post7475055

            Originally Posted by MichaelNz View Post

            My only concern is: has anything changed since 2011 that would affect what you guys were talking about?
            Good question.

            Not really, though: since 2011, and because of all the ongoing Panda and Penguin updates from Google, article marketing has actually been helped out quite a bit. So it's slightly better now than it was when I started it in 2008/9. That's partly because "the relevance of the site" seems to make the backlinks worth more nowadays, and partly because so many of the sites belonging to the people who've tried to do "SEO-based article marketing" have effectively been taken out of our way, one way and another, by Google.

            But article marketing itself has been a great traffic-generation method since even before the internet existed. The way it works online is only an "internetized version" of something that's worked well, in marketing, just about for ever, really. It's pretty much a "time-honored technique". Between about 2003/4 - maybe earlier, I wasn't online then - and 2010/11 there was also a kind of corrupted, misunderstood, misguided variant of it around, called "article directory marketing" (to which some people, very confusingly, still refer as "article marketing", which is rather unfortunate!) but that was based only on an SEO-oriented approach to trying to use article directories for their own backlinks (which doesn't now work at all) and their own traffic (which was always completely misguided, as that was never the purpose or function of article directories anyway, and these days that also doesn't work at all). But none of that ever had anything much to do with "real" article marketing anyway.
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            • Profile picture of the author MichaelNz
              Originally Posted by Alexa Smith View Post

              LOL, you might at some point like this thread, then (I appreciate you're not asking about article directories - and probably very wisely - but there are many links in this particular post to "other article marketing threads" that might help you at some point, even if not right now): http://www.warriorforum.com/main-int...ml#post5068872

              This one's about "How to find people to publish your articles": http://www.warriorforum.com/main-int...ml#post6575732

              And this one's "How to ask them": http://www.warriorforum.com/main-int...ml#post7475055



              Good question.

              Not really, though: since 2011, and because of all the ongoing Panda and Penguin updates from Google, article marketing has actually been helped out quite a bit. So it's slightly better now than it was when I started it in 2008/9. That's partly because "the relevance of the site" seems to make the backlinks worth more nowadays, and partly because so many of the sites belonging to the people who've tried to do "SEO-based article marketing" have effectively been taken out of our way, one way and another, by Google.

              But article marketing itself has been a great traffic-generation method since even before the internet existed. The way it works online is only an "internetized version" of something that's worked well, in marketing, just about for ever, really. It's pretty much a "time-honored technique". Between about 2003/4 - maybe earlier, I wasn't online then - and 2010/11 there was also a kind of corrupted, misunderstood, misguided variant of it around, called "article directory marketing" (to which some people, very confusingly, still refer as "article marketing", which is rather unfortunate!) but that was based only on an SEO-oriented approach to trying to use article directories for their own backlinks (which doesn't now work at all) and their own traffic (which was always completely misguided, as that was never the purpose or function of article directories anyway, and these days that also doesn't work at all). But none of that ever had anything much to do with "real" article marketing anyway.
              Alexa Smith,
              You helped me so much in this thread and the other thread(s) you linked to! And telling from the amount of thanks you have gotten you have help MANY other people. Thank you so much you really cleared everything up for me. I sort of had an idea of what i was suppose to do and what was right but mixed with everything else I've read I was a little confused. Ill read through the rest of the threads listed and hopefully all my current and future questions will be answered but if not ill be back . You have also taught me something else: With you I really trusted you and what you said, your super knowledgeable and if I was on your list and you recommended a product I most likely would have bought it. Luckily for me though I got all the information for free If I ever start my own list I now know that not only will have have to be super knowledgable about it but also have a passion for it. Because if I like something I will learn everything about it super fast and i will enjoy it. Its really cool how you share your knowledge with random people like me and ask for nothing in return (it least not yet )
              Thanks again! and thank you to everyone else who contributed!
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            • Profile picture of the author JohnMcCabe
              Originally Posted by DTGeorge View Post

              If your guest post is in the same niche, then I think a good idea would be an authority post. What type of amazon products are you selling? If you're say, selling diet products, then a good post about great weight loss diet products or something similar would be a good idea.
              We have a difference of opinion here. If I agreed to a guest post and all I got was a list of products (available via the guest poster's link), that post would never see the light of day. Nor would that poster ever have another chance to write me a guest post.

              I'm not sure how a post about "great weight loss diet products" constitutes an authority post. Sounds more like an advertorial to me. Even in print pubs, advertorials don't run free. They pay for ad space.

              Presumably these blogs are not direct competitors, else why would they want guest content from the OP?

              If that is true, look at where the host site and the guest's overlap. There's the sweet spot for guest posting topics. Say, for example, it's a nutrition site and the OP was promoting exercise equipment. A guest post about how the Florida Gators used pickle juice to combat dehydration and how that led to modern sports drinks might be very interesting, and linking to a page with a variety of drink mixes, etc. in line with expectations.

              As a friend who worked at a newspaper used to tell people, if you want to run an ad, buy an ad.

              As for "stealing" your keywords, OP, if the sites are related but not direct competitors, there should be little interest in stealing keywords. They'll already have them, in your guest post. If they want more, all they have to do is plug your url into their keyword tool of choice. They could do that without your guest post, so there is little risk.
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              • Profile picture of the author MichaelNz
                Originally Posted by JohnMcCabe View Post

                We have a difference of opinion here. If I agreed to a guest post and all I got was a list of products (available via the guest poster's link), that post would never see the light of day. Nor would that poster ever have another chance to write me a guest post.

                I'm not sure how a post about "great weight loss diet products" constitutes an authority post. Sounds more like an advertorial to me. Even in print pubs, advertorials don't run free. They pay for ad space.

                Presumably these blogs are not direct competitors, else why would they want guest content from the OP?

                If that is true, look at where the host site and the guest's overlap. There's the sweet spot for guest posting topics. Say, for example, it's a nutrition site and the OP was promoting exercise equipment. A guest post about how the Florida Gators used pickle juice to combat dehydration and how that led to modern sports drinks might be very interesting, and linking to a page with a variety of drink mixes, etc. in line with expectations.

                As a friend who worked at a newspaper used to tell people, if you want to run an ad, buy an ad.

                As for "stealing" your keywords, OP, if the sites are related but not direct competitors, there should be little interest in stealing keywords. They'll already have them, in your guest post. If they want more, all they have to do is plug your url into their keyword tool of choice. They could do that without your guest post, so there is little risk.
                Thanks for touching on the stealing keywords question. Yes I agree I would never just list a bunch of products I would do something on the lines of what you said about the "sweet spot" when its in my control.
                Thanks
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