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A question about Trial Offers

by Terri LC
11 replies
Well, I'm learning the hard way, but I have now paid $97 (month) to an IM where I had a 14-day trial. I know I can cancel for the next month but my question is this:

Although I see the benefit in a trial run, and its my responsibility to cancel if not interested, but is it the aim of these "trial offers" that the IM hopes the prospect forgets about it - counting on them to forget to cancel - and therefore getting dinged the monthly subscription cost?

Thx,
TLC
#offers #question #trial
  • Profile picture of the author elitementor
    I think anyone who has been or is an IM has purchased subscriptions. The best way for me to answer this is that if you are benefitting from your subscription; learing something new and of value and you can afford it then keep it.

    If you're not happy with the content or product then it's your responsibility to cancel. Why pay for something you aren't getting anything out of?

    If it's a reputable IM then you should be getting quality info and products that you are able to use in your own business, consistently to justify spending the monthly subscription.

    Hope this helps!
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  • Profile picture of the author SteveJohnson
    Originally Posted by Terri LC View Post

    ... IM hopes the prospect forgets about it - counting on them to forget to cancel - and therefore getting dinged the monthly subscription cost?
    IMO, that will only work once - until you wake up and cancel. If that's the IMer's business model, I think I would run away far and fast.

    For $97/mo, the membership would have to be providing great value to me - value that I would normally spend $100+ for, whatever that might be. It could be advice, coaching, products, whatever.

    It's all about ROI.

    [EDIT]

    The true reason for a trial offer is to get you to try the product where you might not have had you had to pay up front. That is also the true value to marketers in a subscription - payment is automatic. More people will just let the subscription run than would consciously take out their credit card and PAY for it every month. So, in that sense, it IS an "out of sight, out of mind" thing.

    And it works.
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  • Profile picture of the author AlbertF
    I believe trial offers are just to show you what they got, and once you got their full service, you decide whether you want to keep the prospect or not. I'm guessing the companies are so sure of them selves, that they are willing to give free incentives.
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  • Profile picture of the author Andy Fletcher
    I suppose some people might work this way but I'm sure most trial offers are legit. I offer a 7 day trial for Easy Backlinker because I want people to try it out first with low risk. It's also a lot less effort than dealing with refunds.
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    • Profile picture of the author Sandor Verebi
      Originally Posted by Andy Fletcher View Post

      I suppose some people might work this way but I'm sure most trial offers are legit. I offer a 7 day trial for Easy Backlinker because I want people to try it out first with low risk. It's also a lot less effort than dealing with refunds.
      The trial period is a usual method and has advantage from seller's and customer's viewpoints, too. The customer may try out if the offered product or service fit for him or not. Then he may decide on buying.

      On the other side, this increases the seller's credibility, what is more important if you want to be in business long term. At last but not lastly it is a good way to keep the refunds rate low.

      All the best,

      Sandor
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  • Profile picture of the author Kim Davis
    Offering a free trial also entices more people to sign up for it. It also gives people that don't have a lot of money an opportunity to check it out. Yes they hope you stay on. They probably will get some people not cancelling until a few months have gone by and that is money in their pocket but I don't think that is their main objective. It is ultimately up to you to pay attention to what you sign up for.
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  • Profile picture of the author Terri LC
    All of your responses make sense. I obviously didn't read the whole page because the $97 payment completely surprised me.....I'd forgotten about it, so I will take advantage of the info and then decide what to do......

    Thank you Warriors!


    TLC
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  • Profile picture of the author Tyrus Antas
    Some of my membership sites have subscription built-in with a trial. The goal is not for the people to forget but rather the membership site format is structured over multiple months with new content being added and alerts being send to people's email address for them to check out the new content.

    Tyrus
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  • Profile picture of the author mikeink
    Trail offers are great, you have an opportunity to use the product and put through a complete test.
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  • Profile picture of the author artwebster
    What's with this 'free' business?

    The only true free trial that I am aware of on the net is my own with the NDT network - no payment until satisfied or free period ends.

    If you have to pay, it isn't free.
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  • Profile picture of the author Jdub840
    It is true that trial are good for product testing. But I think try not to make that cost too high.
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