List Building 2.0

I totally agree with you and this is the reason I don't do solo ads. I probably have about 600 filters set up in GMail to get rid of stuff like this. I would never want my brand name to be synonymous with spam emails. I would cringe if I sent an email out and it was marked as spam. Most peoples "subscribed" people are clueless and are probably trying to figure out where the hell it was that they typed their email into to result in this.

Some of us monitor our open-rates and click-through rates and know that this isn't so at all.

It's all about establishing a continuity-process and having subscribers who want, expect, await and open your next email because they're looking forward to it.

http://www.warriorforum.com/main-int...ml#post6123982

I don't have one, wouldn't want to use a social network for my business, wouldn't want to be limited to only Facebook subscribers, wouldn't want to be dependent on Facebook, and quite a few other reasons, too.

Sorry to sound dismissive, but that wouldn't be possible, for any of my lists. There isn't room to quintuple any of my open-rates, under 100%.

It's a very tiny business expense, compared with its role in producing income.

I wouldn't earn a living without it. But I wish you well with your preferred method.

(Any possibility of making your image a little less wide, so that it fits the screen/page?).

If you can think of a new way to build lists, then by all means, do it. BUT, you haven't found it because having FB fans or Twitter followers DO NOT COUNT AS YOUR LIST!

Please excuse the (only semi-facetious ) observation that this widely-used "2.0", in the context of internet marketing, is just a euphemism for "Something I don't myself own and control, so it isn't really part of my business."

It's like running a "business" from "Web 2.0 sites" like Blogspot and Squidoo which you don't yourself own and control, where someone else makes up and interprets and enforces all the rules, policies and procedures and can change them whenever they feel like it. And you suggest that I should do the same with my lists, the actual income-producing asset of my business, and have that all dependent on someone else? Not going to happen ...

But well done with the "image-shrinking"!

I'm sure there are plenty of emails you do open otherwise you wouldn't ever check your inbox or even have an email address.

Those are the emails I want to be sending. The ones that you need to see. The ones you are waiting on.

Email marketing and list building remain viable ways to reach your target audience.

I've been slowly increasing the quantity of methods in which to communicate with followers.

But emails will always be an integral component. (just my two cents)

Even the most people don't open the emails you send, it is clearly more profitable than facebook.

I can give you the example of the company I am employee. We have 100.000 mails on our list and 400.000 people which liked our fb page.

Our mail list makes, more or less, $20,000.00 per day (don't be impress, it is a very huge company). Our fb page makes, barelly, $500.00.

We have a small open rate, but even though, a lot of people buy it. Instead of facebook which a lot of people see our posts but don't even think about going to our website to buy something.

They are different medias, the email is the most powerfull tool to sell (even more than any other including google adwords etc...) and fb is for making your brand powerfull.

This is what my inbox looked like in the not too distant past:



and I didn't really categorize any of it as spam since it was
mostly email lists that I "somehow" subscribed to over the
years and was just too lazy to unsubscribe from. The fact that
I didn't really want most of the stuff in my inbox did not make
it spam (according to definitions that I understand).

Today, my inbox rarely has more than 50 emails, even though
I probably get thousands of emails some days. I simply learned
how to set up my inbox properly, with a lot of automation rules,
and tools and plug-ins tied to my Gmail box. I rarely miss
important emails these days.

On the usefulness of emails.... being consistent in your "From"
field will very often get you noticed by those really wanting
to receive your email. Next, a very clear subject line, tells a
somewhat busy reader whether or not they want to open a
given email from you.

So, I find that using very clear From and Subject fields helps
to keep email VERY effective for me.

It is true that open and response rates are down compared
to years ago, but I believe that's just a factor of there being
a LOT more email marketers. Many brick-and-mortar businesses
are shifting their advertising dollars away from other less
effective mediums to email and online mediums.

I don't consider pages and groups on places like Facebook and
LinkedIn as lists. I maxed out on Friends at Facebook 3 years
ago, have 2 dozen fanpage (dedicated to differing purposes),
and am a member of numerous groups on LinkedIn... some of
which I can send direct messages to members inboxes, but I
don't generally think of those numbers in the same terms that
I do email lists.

Incidentally, I also have Skype chat groups, Google+ followings,
SMS list and autoresponders built via blog plug-ins, and a dozen
other tools that I tinker with... but still consider email as
the cornerstone of my internet-based business.

Oh... I just remembered direct to desktop apps, and a lot of
other technologies that I don't see discussed that much anymore.

Use what works for you with your audience. Email still works with
mine in numerous diverse niches.

Willie

A fact is that list building is profitable meaning most marketers are able to get their subscribers not only to open their mails but also buy their products. I think the emphasis here is to get the subscribers to want to read your mail and they will look specifically for it among the clutter. Another fact is that list building also gives you total control over your business as opposed to your suggestion. What if facebook TOS changed today and they decided they dont like your page and it is taken down? Without a list you loose everything. If i have my list, even if i were to loose my websites or social pages, i can always rebuild them easily since i have my customers contacts.

if you start building your own good quality list you will then see how effective it is by having one

facebook is ok to use and does have a purpose but you don'y own anything o facebook it's just part of your free account

with a good quality list you own everyone on your list

once you have been around for a while you start to figure out the people that send you good info and the ones that just fill up your inbox with junk

It is getting harder, but how many of those subject lines were interesting enough to stand out and grab your attention? Being the same as everyone else, you'll get no results, but standing out, and being different can get you excellent results.

I'm still sure that you would make more money with an email list than a facebook fan page. I do use facebook in my business, but i dont put nowhere near as many emphasis on it as i do with building up my email list. And depending on the autoresponder service.... email marketing is more than worth it.

This is what most people's inbox looks like these days. When someone subscribes to your newsletter in the home business niche, just know that they are also subscribed to others too. They are bombarded with emails and if you can get them to buy something from you, you are really lucky.

2-4 years ago when I had a large list, I did well but nowadays with so much competition and so many email lists, I just had to stop building a list. This is just my own point of view.